The global b2b e-commerce in Agriculture market is gaining traction due to various factors such as increased penetration of internet along with the growing usage of mobile phones. B2B Ecommerce provides an online platform for farmers to connect with a variety of retailers for marketing their crops as well as purchase of products such as fertilizers, pesticides, heavy equipment, and crop protection products among others. Use of B2B Ecommerce eliminates the middlemen, enabling sellers to offer their products to consumers at reduced prices. Consumers benefit through easy delivery, and search reduction. B2B Ecommerce reduces middlemen costs from the supply-chain, and is used as an effective platform for agricultural marketing for spices, grains, vegetables, exotic fruits, and organic food. B2B Ecommerce saves transaction lead time while reducing costs. It also reduces competition by providing increased transparency for agricultural products. B2B Ecommerce platforms also enable farmers to increase their network and connect to a wide range of businesses. The different types of B2B marketplaces include paid and premium marketplace, free and premium marketplace, and free marketplace.
The increasing proliferation of internet and growing penetration of mobile devices is expected to drive the market. There has been an increased awareness among consumers regarding benefits associated with use of internet to promote agricultural practices, which boosts the growth of B2B Ecommerce in agriculture. The increasing usability provided by Ecommerce platforms and easy online payment options further fosters the market growth. Additionally, growing networking options provided by B2B commerce platforms, and increased transparency further supports market growth. There has been an increased demand of B2B Ecommerce platforms in emerging economies of Asia-Pacific owing to growth in agricultural sector and increasing technological advancements. Global players are expanding their business in this region to increase their customer base and improve the geographical outreach.
The global B2B Ecommerce in Agriculture market is segmented on the basis of deployment type, type, marketplace, and geography.
By Deployment Type
Geographically, the global B2B Ecommerce in Agriculture market is categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
On the basis of geography, North America is expected to dominate the global market over forecast period. The increasing number of mobile devices, and high penetration of internet is expected to drive the B2B eCommerce in agriculture market growth in this region. The growing use of B2B Ecommerce in rural areas to provide transparent trading platforms to farmers also accelerates the adoption. The increasing demand for B2B Ecommerce platforms from countries such as Canada and Mexico would provide growth opportunities during the forecast period.