The global healthy snacks market size was valued at USD 27.29 billion in 2020 and is expected to grow at a CAGR of 5.6% during the forecast period. Healthy foods are nutritious edible food products consumed between meals to provide vital nutrients. These foods offer lower calories & fat content and are devoid of artificial chemicals.
Healthy snacks are available in the form of dried fruit foods, meat snacks, cereal bars, nuts, and granola bars among others. Healthy foods include low-calorie and low-sodium food products, which are increasingly being consumed by the population to reduce their overall calorie intake and acquire nutrients.
The major driving factors of the market include the significant increase in the obese population and increasing awareness regarding healthy eating habits. The demand for healthy snacks has also increased owing to increasing disposable income of consumers, especially in the developing regions.
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The growth in digitalization offers easy access to information to the consumers, thereby increasing awareness about healthy snacking options. Other industry trends include increasing standards of livings and the growing geriatric population.
However, stringent government regulations regarding the production of healthy snacks, and the high costs associated with them would limit the growth of the market to a certain extent. Expansion of established companies into emerging economies and increase sales of the product through online channels would provide numerous opportunities in the healthy snacks market growth.
The global healthy snacks market is segmented on the basis of product type, distribution channel, and geography. Based on the type of product, the market is segmented into Dried Fruit Snacks, Meat Snacks, Cereal and Granola Bars, Nuts and Seeds Foods, and Others.
The distribution channel segment is categorized into offline channels and online channels. This report comprises a detailed geographic distribution of the market across North America, Europe, APAC and South America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, the UK, Italy, France, and the Rest of Europe.
The Asia Pacific is bifurcated into China, India, Japan, and the Rest of Asia-Pacific. Europe accounted for the largest share in the global healthy snacks market in 2020. Over the coming years, the Asia Pacific industry growth rate is expected to be higher compared to other regional markets.
The vendors in the healthy foods industry are launching new products to meet the growing customer needs. In addition, the leaders in the market are acquiring and collaborating with top companies in the market to enhance their offerings in the market and expand their customer base. For instance, In February 2017, Kashi, a Kellogg company, introduced Chewy Nut Butter Bars.
These gluten-free bars are produced from real nut butter and whole grains. This product is an addition to its Certified Transitional portfolio, through which the company supports the growth of organic food. In February 2017, Kellogg’s Special K introduced Special K Nourish and Protein Snack Bites. This product is an addition to its range of portable and on-the-go foods.
These bars have crunchy pistachios and almonds, quinoa and rich dark chocolate, and offer up to 9 grams of protein per serving. These bars at especially developed for women and enable them to maintain their nutritional requirements.
In May 2016, Abbott introduced Curate Kids, a snack developed for providing proper nutrition to kids. These Curate Kids bars are non-GMO, gluten-free, and do not contain any artificial preservatives, flavors or colors. The bars offer 4 grams of protein along with 2 grams of fiber are available in a variety of flavors. In July 2015, The Kraft Heinz Company introduced Nut Clusters and Grill Snackers to extend its popular P3 protein snack product line.
The P3 protein packs are amongst innovative snack product line of the company marketed under the brand name Oscar Meyer. Other leading players in the market include PepsiCo Foods, Nestlé S.A., General Mills, The Kellogg Company, The Kraft Heinz Company, Herbalife Ltd., Nutrisystem Inc., Mondelez International, Inc., Hormel Foods Corporation, Tyson Foods, Inc., Calbee Inc., and B&G Food Inc. among others.