People Counting System Market Size Report, 2022 - 2030
People Counting System Market Share, Size, Trends, Industry Analysis Report, 2022 - 2030

People Counting System Market Share, Size, Trends, Industry Analysis Report, By End-Use (Retail, Transportation, Corporate, Hospitality, BFSI, Healthcare, Others); By Type; By Technology; By Offering; By Mounting Platforms; By Region; Segment Forecast, 2022 - 2030

  • Published Date:Jun-2022
  • Pages: 113
  • Format: PDF
  • Report ID: PM2182
  • Base Year: 2021
  • Historical Data: 2018 - 2020

Report Outlook

The global people counting system market was valued at USD 912.3 million in 2021 and is expected to grow at a CAGR of 9.5% during the forecast period. People counting technologies are being used more widely worldwide due to rising concerns about public safety and security.

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The growing interest in analytics tools for understanding consumer behavior and preferences in the retail, hotel, and entertainment sectors has increased demand for the product in the market. The people counting system market is also being boosted by the growing need to implement sophisticated technology in healthcare to improve patient involvement and by government programs that encourage digital transformation.

The current outbreak of the COVID-19 pandemic at the global level has enormously impacted the economic growth with trade disruptions due to the national lockdown levied by the government throughout the world. Therefore, companies that were involved across industrial and commercial establishments were also temporarily shut down to prevent the spread of novel coronavirus.

Therefore, the industry has witnessed a lower demand during the pandemic period. However, the demand for such methods is expected to surge with the rise in the production volume and the demand for occupancy monitoring and identification of customer behavior analytics in 2021.

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Industry Dynamics

Growth Drivers
The people counting system market is expanding due to the growing awareness of retail analytics and its potential to provide insight into consumer behavior and preferences in the retail and hospitality industries. Key performance metrics, such as conversion rate, outside traffic, visitor count, dwell time, pedestrian foot traffic, staff planning, shopper-to-staff ratio, walk-in rate, and customer journey, may be determined using the product implementation for retail analytics. The main benefits of the device are high dependability, greater precision, and the possibility to do without carts and strollers. As a result, the business has enormous potential for growth in the retail sector, and technical developments have increased the use of the people calculating method.

The worldwide retail industry was estimated to be worth USD 192 billion in 2018 by the World Federation of Direct Selling Association (US). Digital marketing, omnichannel retail, AI, and many other technological advancements have been developed in the retail sector. These technological advances make it possible to learn more about customers and improve their purchasing experiences.

As a result, this advancement accelerated the global industry growth for people counting systems. Additionally, passenger counting systems are being used by transportation facilities, such as airports, train stations, and other transit alternatives to regulate incoming traffic during peak hours and offer security for travelers. Such elements are probably going to play a significant role in fostering the industry acceptance of people counting systems.

Report Segmentation

The market is primarily segmented on the basis of type, technology, offering, mounting platform, end-use, and region.

By Type

By Technology

By Offering

By Mounting Platform

By End-Use

By Region

  • Unidirectional
  • Bidirectional
  • Infrared Beam
  • Thermal Imaging
  • Video-based
  • Others
  • Hardware
    • Thermal Cameras
    • Infrared Sensors
    • Fixed Cameras
    • Fixed Dome Cameras
    • Pan-Tilt Zoom Cameras
  • Software
    • Most Impacted Offering
    • Least Impacted Offerings
  • Ceiling
  • Wall
  • Floor
  • Retail
  • Transportation
  • Corporate
  • Hospitality
  • BFSI
  • Health
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Austria)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Insight by Type

Based on the type, the bi-directional segment holds a significant share globally in 2021 and is expected to register the fastest CAGR over the forecast period. This is due to the advantages, including retail analytics, queue management, staff optimization, and space utilization. These people counting system can identify whether a person is walking in or out the entrance.

Additionally, end-users can count the number of visitors on a specific floor or zone together with their entry and departure points. In order to give more precision than the unidirectional people counting method, which is predicted to lead to rapid segmental development, the people counting system is therefore being more widely used.

However, the unidirectional people counting system accounts for a sizable portion of the sector. This results from enhanced passenger security activities and maintaining incoming traffic during peak hours by accommodating a specific number of passengers, which may propel global market expansion.

Insight by End-Use

The retail segment is projected to gain a larger share in the global market due to the rising focus of retailers and mall managers on offering sophisticated customer assistance and pursuing their behavior to identify store points that appeal to more customers. Further, the people counting system provides several benefits to retailers, such as efficient customer behavior analysis, enhanced retail intelligence, real-time data for retailers, and employee management.

Also, it helps them to formulate a new marketing campaign or propose a new product unveiling efficiently. Thus, it creates substantial demand for SMRs in such applications. However, the retail segment is also projected to register a significant growth rate in the overall market. Factors such as the growing focus of retailers to improve customer engagement by adopting a people counting system and the increasing retail infrastructure and companies throughout the world are likely to act as a key factor for driving market growth worldwide.

Geographic Overview

Geographically, North America held the largest share in the people counting system market in 2021 and is estimated to maintain its position throughout the forecast period due to the strong presence of major retail outlets such as Walmart, Kroger, and Costco. Furthermore, the region also has a large presence of an excessive number of airports that need visitor tracking solutions due to the rise in the number of passengers, which significantly contributes to the region's higher market growth.

Rising investments in the development of various technologies and applications of people counting solutions, coupled with increasing government programs to incorporate intelligent transportation systems across the transportation sector, are a few factors that considerably pave the market growth in the region.

Additionally, Asia Pacific is expected to see a considerable growth rate during the projected period. Particularly in the markets of India, China, and Singapore, Asian nations have intensified their transformation ambitions concerning digital technology and solutions during the past several years. People counting systems are in high demand due to the expansion of industrial verticals, notably the retail, transportation, and healthcare sectors, which are all developing significant velocity in order to offer acceptable client service.

Competitive Insight

Major people counting system market players include Axiomatic Technology Ltd, DILAX Intelcom GmbH, EuroTech, Footfallcam, Hella Aglaia Mobile Vision GmbH, IEE S.A., Infrared Integrated Systems Ltd., Retailnext, Sensmax Ltd, Sensormatic Solutions, and V-Count.

People Counting System Market Report Scope

Report Attributes


Market size value in 2021

USD 912.3 million

Revenue forecast in 2030

USD 1,938.5 million


9.5% from 2022 - 2030

Base year


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Segments covered

By Type, By Technology, By Offering, By Mounting Platform, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies

Axiomatic Technology Ltd, DILAX Intelcom GmbH, EuroTech, Footfallcam, Hella Aglaia Mobile Vision GmbH, IEE S.A., Infrared Integrated Systems Ltd., Retailnext, Sensmax Ltd, Sensormatic Solutions, and V-Count.