Plush Blanket Market Share, Size, Trends, Industry Analysis Report, By End-Use (Residential, Commercial); By Type; By Sales Channel; By Region; Segment Forecast, 2023 - 2032
- Published Date:Jul-2023
- Pages: 118
- Format: PDF
- Report ID: PM3579
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global plush blanket market size and share was valued at USD 390.10 million in 2022 and is expected to grow at a CAGR of 6.0% during the forecast period. Introducing new products creates new opportunities for the plush blanket market. Plush fleece blankets drive the market's growth due to their exceptional softness, warmth, and luxurious feel.
Plush blankets are a favored kind of blanket configured from synthetic substances, normally polyester. These blankets are acknowledged for their softness, warmth, and cost-effectiveness and have become a family dominant for several people. Their reputation is credited to their coziness, accessibility, and elegant finish. Plush blankets have played a varied part in domestic and exterior ventures such as camping and picnics, offering a wellspring of warmth and intimacy in the course of the colder season.
One of the steps to maintain the shape and condition of plush blankets is using a clement detergent. The plush fabric might be susceptible to jarring detergents or bleach, so it is suggested to utilize a mild detergent particularly made for fragile substances. The plush blanket market trends include another step, including the circumvention of high heat. Albeit plush blankets can be dried with a dryer, it is compulsory to circumvent excessive heat situations as they may be detrimental and lead to fabric to pill. Rather one should select a low or medium heat situation and discard the blanket from the drier as soon as it is dry.
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These blankets are made from high-quality materials that mimic the plushness of fur, providing users with a relaxing and comfortable experience. The popularity of plush fleece blankets is increasing as consumers seek to enhance their comfort and relaxation at home. Additionally, the versatility of plush fleece blankets, which can be used in various settings such as bedrooms, living rooms, and outdoor spaces, further contributes to their growing demand. The plush fleece blanket's ability to provide warmth, style, and a touch of luxury is driving its increased adoption and subsequently fueling the growth of the plush blanket market.
The plush blanket market report details key market dynamics to help industry players align their business strategies with current and future trends. It examines technological advances and breakthroughs in the industry and their impact on the market presence. Furthermore, a detailed regional analysis of the industry at the local, national, and global levels has been provided.
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Industry Dynamics
Growth Drivers
Growing innovations in the design of plush blankets are driving the growth of the plush blanket market. The introduction of roll-up fleece blankets has been a significant driver of change in the plush blanket market. These blankets offer a convenient and compact design that appeals to consumers seeking portability and ease of use. The roll-up feature allows the blanket to be tightly rolled or folded into a compact size, making it easy to carry and store when not in use. Roll-up fleece blankets have gained popularity among outdoor enthusiasts, travelers, and individuals who enjoy camping, picnicking, and sporting events. These blankets' portability and lightweight nature make them ideal for on-the-go use, providing comfort and warmth in various outdoor settings.
Customers can access various designs, colors, sizes, and materials, giving them more options. This extensive product range caters to different preferences and styles, attracting a larger customer base. They often offer competitive pricing and discounts. Customers can find attractive deals and promotions, making online shopping more affordable than other sales channels. The availability of discounted prices appeals to price-conscious consumers, driving the market's growth through online retailing.
Report Segmentation
The market is primarily segmented based on end-use, type, sales channel, and region.
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By End-Use |
By Type |
By Sales Channel |
By Region |
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Residential segment is expected to witness the fastest growth during the forecast period
The residential segment is expected to have faster growth in the market. There is a growing emphasis on creating cozy and comfortable home living spaces. Plush blankets provide extra warmth and comfort, making them a popular choice among homeowners. Additionally, the increasing popularity of home decor and interior styling has contributed to the demand for plush blankets as decorative accessories for beds, sofas, and chairs. Furthermore, the residential segment includes individual consumers who purchase plush blankets for personal use.
These consumers desire soft and luxurious materials, fashionable designs, and various color options to match their personal style and home decor. The convenience of online shopping has also played a role in driving the growth of the residential segment. Consumers can browse and compare options easily, read customer reviews, and make informed purchasing decisions. This accessibility has contributed to the increasing adoption of plush blankets in residential settings.
Queen segment accounted for the largest market share in 2022
The queen segment holds the largest market share for the market in the study period. The queen-size bed is one of the most commonly used bed sizes in residential and commercial settings. Many households, hotels, and accommodations feature queen-size beds as they offer comfortable sleeping space for individuals or couples. This blanket is perfect for Queen-sized beds, ensuring complete coverage and maximum comfort. Consumers often prefer blankets specifically designed for their bed size, as it guarantees an optimal fit and enhances the overall aesthetic appeal of the bedding.
Additionally, this blanket is popular among couples and families who appreciate the extra width and length compared to smaller sizes. Its larger dimensions allow for better blanket sharing without compromising personal space. Manufacturers and retailers often offer a wide variety of designs, colors, and materials in the Queen size range, catering to the diverse preferences of consumers. This availability of options further contributes to the demand and growth of the queen-size plush blanket market.
Online Retailing segment is expected to hold the largest revenue share during the upcoming years
The online retail segment will witness a larger revenue share in the coming years. This segment offers convenience to consumers. With just a few clicks, customers can browse a wide selection of plush blankets, compare prices, and purchase from the comfort of their homes. This convenience factor has attracted a growing number of consumers to opt for online shopping. Online platforms provide a diverse range of plush blankets.
APAC registered the highest growth rate in 2022
APAC is projected to witness a higher growth rate for the market. The growth of the plush blanket market is further fueled by the increasing demand for bed linen globally. As consumers seek comfort, style, and functionality in their bedding choices, plush blankets are popular for their softness, warmth, and luxurious feel. The presence of reliable and efficient suppliers like China ensures a steady supply of plush blankets to meet this growing demand, thus driving the market's growth. China and Pakistan are the two biggest countries in the world's bed linen market. About 60% of the world's exports of bed linen come from these countries. The robust manufacturing capabilities and competitive pricing offered by these countries in the Asia Pacific drive the overall supply of bed linen, including plush blankets, to meet the global demand.
North America is expected to witness a larger revenue share in the market. This region is known for emphasizing home decor and interior design trends. Plush blankets are considered functional and stylish, making them popular for homeowners and interior designers looking to create inviting and aesthetically pleasing spaces. According to verified statistics from Amazon Service Provider 4KMiles, Bedsure is currently the top online retailer in the US for Amazon's Home & Kitchen category. This accomplishment highlights the brand's strong market presence and customer appeal, leading to increased regional sales and market share. The growing trend of online shopping has significantly influenced consumer behavior. As more consumers turn to e-commerce platforms for convenience and a wide product selection, the market benefits from the expanded reach and accessibility provided by online retailers.
Competitive Insight
Some of the major players operating in the global market include UGG, Berkshire Blanket, Pendleton, Chanasya, Bedsure, Vellux, Tache Home Fashion, PAVILIA, Lavish Home, JML, EASELAND, Exclusivo Mezcla, Gentle Meow, Catalonia Classic, MaxKare, Catalonia Sherpa, Bourina, Elegant Comfort, Sunbeam, Eddie Bauer, Chic Home, Tundra, Sonoro Kate, Superior, NTBAY, HYSEAS, Chezmoi Collection, Bare Home, Swift Home, Mellanni, Greenland Home, Grand Linen, LAGHCAT, Great Bay Home, Elegant Comfort, Home Fashion Designs & Lush Decor.
Recent Developments
- In February 2023, Brooklinen, a renowned brand in the bedding industry, expanded its throw blanket collection by introducing its soft, textured throw blanket to meet the demand for cozy and stylish blankets.
- In June 2022, Bedsure introduced an upgraded version of their highly popular Cooling Blanket. This new release is designed to combat the summer heat while keeping customers cozy, ensuring a refreshing and comfortable sleep experience.
Plush Blanket Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 412.49 million |
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Revenue Forecast in 2032 |
USD 696.30 million |
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CAGR |
6.0% from 2023 - 2032 |
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Base year |
2022 |
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Historical data |
2019 - 2021 |
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Forecast period |
2023 - 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2023 to 2032 |
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Segments Covered |
By End- Use, By Type, By Sales Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key Companies |
UGG, Berkshire Blanket, Pendleton, Chanasya, Bedsure, Vellux, Tache Home Fashion, PAVILIA, Lavish Home, JML, EASELAND, Exclusivo Mezcla, Gentle Meow, Catalonia Classic, MaxKare, Catalonia Sherpa, Bourina, Elegant Comfort, Sunbeam, Eddie Bauer, Chic Home, Tundra, Sonoro Kate, Superior, NTBAY, HYSEAS, Chezmoi Collection, Bare Home, Swift Home, Mellanni, Greenland Home, Grand Linen, LAGHCAT, Great Bay Home, Elegant Comfort, Home Fashion Designs & Lush Decor. |
Explore the landscape of plush blanket in 2024 through detailed market share, size, and revenue growth rate statistics meticulously organized by Polaris Market Research Industry Reports. This expansive analysis goes beyond the present, offering a forward-looking market forecast till 2032, coupled with a perceptive historical overview. Immerse yourself in the depth of this industry analysis by acquiring a complimentary PDF download of the sample report.
FAQ's
The global plush blanket market size is expected to reach USD 696.30 million by 2032.
Key players in the plush blanket market are UGG, Berkshire Blanket, Pendleton, Chanasya, Bedsure, Vellux, Tache Home Fashion, PAVILIA, Lavish Home, JML, EASELAND.
Asia Pacific contribute notably towards the global plush blanket market.
The global plush blanket market is expected to grow at a CAGR of 6.0% during the forecast period.
The plush blanket market report covering key segments are end-use, type, sales channel and region.
