Private Tutoring Market Share, Size, Trends, Industry Analysis Report, 2022 - 2030
Private Tutoring Market Share, Size, Trends, Industry Analysis Report, 2022 - 2030

Private Tutoring Market Share, Size, Trends, Industry Analysis Report, By Subjects; By Application; By Mode; By Course Type (Curriculum-Based Learning, Test Preparation Carrier-Based, STEM); By Region; Segment Forecast, 2022 - 2030

  • Published Date:Apr-2022
  • Pages: 132
  • Format: PDF
  • Report ID: PM2367
  • Base Year: 2021
  • Historical Data: 2018 - 2020

Report Outlook

The global private tutoring market was valued at USD 92.30 billion in 2021 and is expected to grow at a CAGR of 8.6% during the forecast period. The market growth factors are the benefits of private tutoring during the pandemic, rapid urbanization, and increased competition among students. It provides one-on-one instructional assistance to the students from schools or organizations that are not part of the regular school system.

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Tailoring a personalized strategic plan and keeping up with them allows students to manage academics with fewer distractions, boost intrinsic motivation, and boost efficiency. Rapid urbanization, combined with the growing trend of personalized learning, is one of the principal reasons driving the market growth.

Individualized and adaptive microlearning has become more popular as it allows learners with brief and relevant content which fills knowledge gaps. Also, increased competition among children for enrollment in prestigious schools will almost certainly impact the overall private tutoring market in the future.

Parents passionately enroll their children in private tuition to adequately meet their children's learning needs as their income rises. As a result, parents invest in their children's education, such as private tutoring or elementary education tutoring, which is becoming a significant trend in the global education system.

Furthermore, the strategic alliance among significant players is also driving the market growth during the forecast period. For instance, in February 2021, Vedantu, an e-learning platform, announced that it had acquired Instasolv, a question-answering app for students in classes 6 to 12 for science and mathematics IITJEE and NEET, for an undisclosed amount.

According to the corporation, the acquisition will improve its doubt-resolution capabilities and strengthen its existence in Tier 2 and Tier 3 markets. However, the higher fees associated with private tutoring, which is not affordable in poor economies, are restraining the market growth during the forecast period.

Industry Dynamics

Growth Drivers
Major players are focusing on introducing personalized tools that assist the students in learning. They are also focusing on increasing the investment in private education, which will help the market growth during the forecast period. For instance, in August 2021, Varsity Tutors, one of the country's largest stations for live online tutoring and classrooms, introduced a new portfolio of tools to assist school districts in dealing with interruptions and learning loss caused by the COVID-19 pandemic.

The new releases expand on the company's current services for colleges but emphasize delivering immediate learning support to help students deal with the emerging challenges of the education year. Nerdy, the holding company of Varsity Tutors, confirmed a corporation with TPG Pace Tech Opportunities, a public companies specific purpose acquisition company affiliated with global private equity group TPG, in January 2021.

Further, in November 2021, Mentornaut, an online tutoring tool, announced a €200,000 (approx. USD 217,000) investment round by Angels Network EstBAN. The service is being launched in Kenya to improve participation in online learning.

Mentornaut is creating an online educational platform that connects K-12 students with an extensive network of authenticated private tutors in public school systems. As distance and distant location learning become more common worldwide, parents are increasingly willing to pay for private tutoring to support their students overcome learning gaps.

The new funds would be used to automate the system further to expedite personalized learning for parents, kids, and private tutors in Africa and Eastern Europe. The tutoring design would then rely on Orcas' online platform and CIRA's 21 school systems and teacher network. Thus, the major players' assistance in developing private education drives the market growth during the forecast period.

Private Tutoring Market
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Report Segmentation

The market is primarily segmented based on subjects, application, mode, course type, and region.

By Subjects

By Application

By Course Type

By Mode

By Region

  • Academic
  • Non-Academic
  • Up-to-K-12
  • Post K-12
  • Curriculum-based Learning
  • Test Preparation Carrier-based
  • STEM
  • Offline
  • Online
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Insight by Application

The up-to-K-12 segment is expected to be the most significant revenue contributor in the global market for private tutoring. Students in grades K-12 establish a strong understanding of fundamental subjects to build a solid foundation, making K-12 a major market segment.

Children aged 10 to 12 require additional attention to attain greater grades. However, due to parents' hectic schedules and heavy workloads, there is a greater need for a private tutor who can dedicatedly look after a person's development and learn the subjects.

Geographic Overview

In terms of geography, North America had the largest revenue share. It has risen to prominence due to the increased accessibility of customized courses. Participants in the market provide a customized platform that allows students to progress based on their abilities.

Increasing government investment in STEM education is assisting market players in introducing customized private tutoring courses. The rapidly growing adoption of STEM education and personalized learning is driving market growth, as is the enhanced development of private tutoring sessions for K12 students during the ongoing pandemic.

Moreover, Asia Pacific is expected to witness a high CAGR in the global private tutoring market in 2021. Due to emerging economies such as India, the Asia Pacific region is expected to see substantial growth in the private tutoring industry. Online tutoring services are expected to grow due to government-led strategic advancements, such as government-funded educational initiatives in rural areas. Furthermore, greater investment in virtual education businesses is one of the significant factors driving the regional market growth.

Competitive Insight

Some of the major players operating in the global market include Sylvan Learning, LLC, Kumon Institute of Education Co., Ltd., Ambow Education Holding Ltd., Action Tutoring, Educomp Solutions Ltd., TAL Education Group, and Chegg, Inc., among others.

Private Tutoring Market Report Scope

Report Attributes


Market size value in 2021

USD 92.30 Billion

Revenue forecast in 2030

USD 187.30 Billion


8.6% from 2022 - 2030

Base year


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD Million/Billion and CAGR from 2022 to 2030

Segments covered

By Subjects, By Course Type, By Mode, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key companies

Sylvan Learning, LLC, Kumon Institute of Education Co., Ltd., Ambow Education Holding Ltd., Action Tutoring, Educomp Solutions Ltd., TAL Education Group, and Chegg, Inc.