AdTech Market Worth $3,269.38 Million By 2032 CAGR 14.6%

AdTech Market Size Worth $3,269.38 Million By 2032 | CAGR: 14.6%

The global AdTech market size is expected to reach USD 3,269.3 Million by 2032, according to a new study by Polaris Market Research. The report “AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering (DSPs, SSPs, Ad Networks), By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The AdTech industry's expansion is driven by the widespread adoption of digital advertising, the surge in mobile and online video usage, and the emergence of programmatic advertising. The rise of digital ads can be attributed to the growing utilization of smartphones and the internet, as well as consumer preference for online media. Similarly, the increase in mobile and online video consumption is fueled by the growing popularity of video content on smartphones and other mobile devices.

Businesses are increasingly drawn to voice-enabled advertisements due to the growth and advancement of voice technology. The rising reliance on audio streaming platforms has transformed consumer behaviors, impacting the trends observed by brands. This underscores the importance for companies to adapt to this trend to resonate with their target audiences. According to a survey by Adobe, voice-based advertisements exhibit higher engagement levels compared to text or visual ads. Verbal interactions generated by these ad formats, especially when incorporated into podcasts or music, enable brands to reach a broader audience spectrum without relying on visuals. They are perceived as less disruptive than traditional advertisements while fostering greater engagement.

Voice assistants enable users to engage with the web seamlessly, allowing them to remain attentive to their surroundings. They are hands-free and highly contextual. Marketers can leverage speech technology to respond to these contextual interactions in their advertising strategies. For instance, 71% of smart speaker users create shopping lists via their devices. Marketers could utilize these lists to tailor ad placements and offer recommendations for relevant products.

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The advertising technology sector is undergoing a rapid transformation, driven by several key trends that are reshaping the industry's landscape. These trends include hyper-personalization, connected TV (CTV), geotargeting, integrated consumer journeys, augmented reality (AR) and virtual reality (VR), and vernacularization. Additionally, programmatic advertising uses algorithms and data to target and distribute ads with precision, allowing for more efficient and effective advertising campaigns.

AdTech Market Report Highlights

  • Demand side platform segment held the largest share in 2023, owing to its higher efficiency in reaching target customers
  • Outdoor advertising segment expected to grow rapidly during the forecast period, owing to innovations in programmatic advertising, and digital signages.
  • APAC is expected to grow at substantial pace over the forecasted period, owing to the presence of huge young population seeking product and services via online channels
  • The global players include Adform, Adobe, Amazon, Basis Technologies, Celtra, Criteo, Demandbase, and DoubleVerify.

Polaris Market Research has segmented the AdTech market report based on offering, advertising type, advertising channel, enterprise size, deployment, platform, vertical and region:

AdTech, Offering Outlook (Revenue - USD Million, 2019 - 2032)

  • Solution
    • Demand-Side Platforms (DSPs)
    • Supply-Side Platforms (SSPs)
    • Ad Networks
    • Data Management Platforms (DMPs)
    • Ad Exchange Platforms
    • Agency Trading Desks (ATDs)
    • Others
  • Services
    • Professional Services
      • Training & Consulting
      • Advertising Type & Integration
      • Support & Maintenance
    • Managed Services

AdTech, Advertising Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others

AdTech, Advertising Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Outdoor Advertising
  • Digital Advertising

AdTech, Enterprise Size Outlook (Revenue - USD Million, 2019 - 2032)

  • Small and Medium Enterprise (SME)
  • Large Enterprise

AdTech, Deployment Outlook (Revenue - USD Million, 2019 - 2032)

  • On-Premise
  • Cloud

AdTech, Vertical Outlook (Revenue - USD Million, 2019 - 2032)

  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • IT & Telecom
  • Healthcare
  • Hospitality
  • Transport & Logistics
  • Others

AdTech, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

AdTech Market Report Scope

Report Attributes


Market size value in 2024

USD 1,099.36 million

Revenue forecast in 2032

USD 3,269.38 million


14.6% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments covered

  • By Offering
  • Advertising Type
  • Advertising Channel
  • Enterprise Size
  • Deployment
  • Platform
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • AdTech Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


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