The global anti-counterfeit packaging market size is expected to reach USD 319.38 billion by 2030 according to a new study by Polaris Market Research. The report “Anti-counterfeit Packaging Market Share, Size, Trends, Industry Analysis Report, By Technology (Mass Encoding, RFID, Holograms, Forensic Markers, Tamper Evidence, Others); By End-Use; By Region; Segment Forecast, 2022 - 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The rising health concerns connected with substandard products and the economic losses suffered by producers are driving the use of such technologies in the anti-counterfeit packaging industry. The use of innovative, multi-layered technology for food and beverage safety has assisted manufacturers in reducing the impact of counterfeiting. This has also reduced the financial loss caused by counterfeiting practices. Demand for barcodes and RFID technologies has increased due to creativity and innovation, such as product tracking and verification of various tracking technologies.
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These technologies protect premium beverages, food products, and tobacco products. The cost of tracking technologies, on the other hand, limits their use in local product tracking solutions. Counterfeiting operations are most prevalent in the European and Asian regions. Globalization of food-related items has improved opportunities for producers operating across multiple continents. This has also aided in sustaining the global demand-supply disparity.
Furthermore, smart packing for the pharmaceutical and cosmetic industry boosts growth. For instance, in November 2021, Palladio Group SpA introduced PhutureMed, a breakthrough technology plan that includes a smart blister pack designed to assist patients in analyzing drugs, and a solution that includes electronic print to clarify access to clinical drug trials. The PluggyMed blister pack, a crucial breakthrough from PhutureMed, was created with Omnys, a software company based in Vicenza. PluggyMed is said to feature a smartphone application that can offer patients a summary of their therapy program and enable them to monitor the correct drug dosages.
Also, in October 2021, Aprisa has chosen Covectra's StellaGuard to serialize its premium cosmetics beauty products. Aprisa can now safeguard consumers from buying or using counterfeit beauty skincare items by allowing them to more simply and swiftly verify their purchases from Aprisa are real and original due to StellaGuard's smart label and smartphone verification solution. Thus, these are propelling the growth.
Based on the technology, the RFID segment accounted for the leading share in the anti-counterfeit packaging industry in 2021. RFID technology receives and records data stored on a tag connected to a product. RFID, which consists of tags, readers, and software services, is widely utilized in the anti-counterfeit packaging sector. Products can be identified in minutes using tags and readers, which greatly enhances and tracks supply chain operations from manufacturing to delivery and retailing.
Market players include CCL Industries, 3M Company, Sicpa, AlpVision SA, Applied DNA Sciences, Authentix, 3D AG, Avery Dennison Corporation, Systech International, Zebra Technologies, Sato Holdings, Savi Technology, SML Group, Tracelink Inc., and Dupont some key players operating in the global market.
In June 2021, OPTEL, a leading supply chain traceability technology supplier based in Canada, introduced OPTEL IdentifAI, the most sophisticated product information security measure on the anti-counterfeit packaging industry. OPTEL IdentifAI, which has been in development for two years, is intended to detect and minimize product counterfeiting, gray-market diversion, labeling damage, as well as other authentication difficulties.
The technological breakthrough combines OPTEL's established traceability capabilities with breakthrough Artificial Intelligence (AI) algorithms, deep learning, and supply chain mapping capabilities to provide the best and most comprehensive solution in the industry.
Polaris Market Research has segmented the anti-counterfeit packaging market report based on technology, end-use, and region:
Anti-counterfeit Packaging, Technology Outlook (Revenue - USD Billion, 2018 - 2030)
Anti-counterfeit Packaging, End-Use Outlook (Revenue - USD Billion, 2018 - 2030)
Anti-counterfeit Packaging, Regional Outlook (Revenue - USD Million, 2018 - 2030)