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anti counterfeit packaging market

Anti-counterfeit Packaging Market Share, Size, Trends, Industry Analysis Report, By Technology (Mass Encoding, RFID, Holograms, Forensic Markers, Tamper Evidence, Others); By End-Use; By Region; Segment Forecast, 2022 - 2030

  • Published Date: Feb 2022
  • Pages: 116
  • Format: PDF
  • Report ID: PM2311
  • Base Year: 2021
  • Historical Data: 2018 - 2020

Report Summary

The global anti-counterfeit packaging market was valued at USD 120.27 billion in 2021 and is expected to grow at a CAGR of 12.6% during the forecast period. The emergence of fake products in the market, raising brand awareness, buyer consciousness of product information, the rising e-commerce industry, advances in printing technologies, and issues about the impact of fraudulent packaging on the marketing strategy of products and consumer health are driving the anti-counterfeit packaging market.

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The pharmaceutical and healthcare sector is expected to be the fastest-growing end-use industry during the forecast period. The overall growth of the packaging business, driven by increased demand for packaging products from the food and beverage, personal care, and pharmaceutical industries, is expected to drive anti-counterfeit packaging market growth. Agriculture, textiles and clothing, food and drinks, and pharmaceuticals are key manufacturing industries in growing nations, providing a great breeding ground for packing firms to grow their business.

Furthermore, during the covid pandemic, sales of medicines and personal care items in these regions increased significantly, which is projected to boost demand for the industry in the coming few years. Additionally, with firms and governments worldwide implementing anti-counterfeiting campaigns to protect both brand image and consumer health, demand for the industry is likely to grow rapidly throughout the forecast period. Implementing rules, such as the Anti-counterfeiting Trade Agreement by the US and labeling and serialization requirements by the EU Commission, is likely to positively impact the anti-counterfeit packaging market in developed nations over the forecast period.

Moreover, the digitization of anti-counterfeiting solutions is boosting growth. One significant benefit of electronic anti-counterfeiting packing is that smartphones can be used to enable consumer-usable alternatives. Quick-response (QR) codes, for example, boast of the ease of scanning with no need to install any app. So, because the majority of users use smartphones, individuals are familiar with scanning procedures and can effectively authenticate particular products.

Additionally, digital technology is making a significant impact in marketing and data collection. NeuroTags safe anti-counterfeit QR Codes include a complete integrated loyalty and data gathering solution, allowing the business marketing department to establish a two-way digital connection with your top customers and instantly engage them for repeat sales.

However, high installation and innovation expenses are necessary to create anti-counterfeit packaging, which discourages both new entrants and prospective customers from accepting such solutions, resulting in slowing industry growth. Furthermore, some existing technologies, such as scanners and QR codes, are easy to reproduce or spoof without sufficient user awareness, limiting industry expansion.

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Industry Dynamics

Growth Drivers
Labeling solutions and innovations in this technology have enabled the industry forward. The major players' rapid contribution in the industry is driving the growth. For instance, in July 2021, Vestcom, a privately owned market-leading provider of pricing and branded labeling solutions at the shelf edge for supermarkets and packaged goods firms, has agreed to be acquired by Avery Dennison for USD 1.45 billion subject to such closing and post-closure adjustments.

Vestcom leverages data management skills to synthesize and optimize store-level data and deliver item-specific, price-integrated communications at the time of purchase. Further, in March 2021, Shimano was implementing a program to combat the distribution of counterfeit products, including agreements to cooperate with criminal investigations and initiate civil claims against counterfeit Shimano gear producers and distributors.

The company also stated that it is developing difficult-to-forge packaging technologies and adding QR code labels to packaging. By reading the code, a mobile application will validate the authenticity of a product. Initially, the QR label and app would be placed on pedal and heel packaging in Japan and China. The program will be expanded to additional countries and products.

Also, in March 2021, FAG Graphic Systems, a Switzerland security printing provider, introduced Fluodx ConnectPro, a unique software package that enables anti-counterfeit technologies to safeguard labels, packing material, and folding boxes. The Fluodx ConnectPro has now been particularly intended to assist firms new to anti-counterfeit applications, allowing them to enter this economy and improve the first protected folding box, flexible packaging, or label only with a few buttons that use the Secure Icon Creator.

The simple software requires no specialized training, and the technology is compatible with offset, flexo, embossing, and digital printing. The software expands the number of references recorded in the Fluodx device from four to twelve per mode, with a five-character long identifier displayed in place of R1 and R4.

Report Segmentation

The market is primarily segmented based on technology, end-use, and region.

By Technology

By End-Use

By Region

  • Mass Encoding
  • RFID
  • Holograms
  • Forensic Markers
  • Tamper Evidence
  • Others
  • Pharmaceuticals
  • Food & Beverage
  • Apparel & Footwear
  • Automotive
  • Personal Care
  • Electrical & Electronics
  • Luxury Goods
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Austria)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Insight by End-Use

The pharmaceuticals segment is expected to be the most significant revenue contributor in the global market. One of the factors resulting from increased demands for anti-counterfeit packaging and human health and safety is increasing recognition of anti-counterfeit packaging and human health and safety.

The strict regulations governing counterfeiting operations, the necessity for effective supply chain management, and the availability of cost-effective counterfeiting solutions have prompted packaging firms to invest in anti-counterfeiting technology, which provides cost savings and brand protection.

Geographic Overview

North America had the largest revenue share. Growing consumer consumption for food and beverages, healthcare items, cosmetics, and electronics is predicted to contribute significantly to the industry growth. Consumers' demands for transparency are increasing, resulting in a huge increase in the traceability of these products. The presence of sophisticated anti-counterfeit rules has supported the market's growth. As a result, to meet the expanding demand, manufacturers include breakthrough technologies in equipment with particular features for effective production tracking and identification.

Moreover, Asia Pacific is expected to witness a high CAGR in the global market in 2021. It is developing due to increased consumer knowledge, which has resulted in a greater understanding of the product-related information, raising the demand for counterfeit packaging in the region.

Competitive Insight

Major players operating in the global market include 3D AG, 3M Company, AlpVision SA, Applied DNA Sciences, Authentix, Avery Dennison Corporation, CCL Industries, Dupont, Sato Holdings, Savi Technology, Sicpa, SML Group, Systech International, Tracelink Inc., and Zebra Technologies.

Anti-counterfeit Packaging Market Report Scope

Report Attributes


Market size value in 2021

USD 120.27 billion

Revenue forecast in 2030

USD 319.38 billion


12.6% from 2022 - 2030

Base year


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Segments covered

By Technology, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key companies

3D AG, 3M Company, AlpVision SA, Applied DNA Sciences, Authentix, Avery Dennison Corporation, CCL Industries, Dupont, Sato Holdings, Savi Technology, Sicpa, SML Group, Systech International, Tracelink Inc., and Zebra Technologies.

Key Take-Away
Polaris Market Research
Anti-counterfeit Packaging Market Size Global Report, 2022 - 2030