Background Music Market Size Worth $36.89 Billion By 2032 | CAGR: 5.6%

Background Music Market Size Worth $36.89 Billion By 2032 | CAGR: 5.6%

The global background music market size is expected to reach USD 36.89 billion by 2032, according to a new study by Polaris Market Research. The report “Background Music Market Share, Size, Trends, Industry Analysis Report, By Type (Music Streaming, AV System Equipment); By Deployment Mode; By End-User; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market expansion is increasing due to the need for personalized background music. Businesses may create playlists tailored to their brand, topic, clientele, and time of day with customized background music options. This helps to create the ideal atmosphere and accommodates clients' evolving preferences. Providers of background music services are concentrating on providing cutting-edge features like playlist personalization based on client data analysis and automated music scheduling. This is helping firms increase consumer engagement and pleasure. The availability of many subscription plans is also growing in popularity since it gives businesses the freedom to select plans that fit their budgets.

For instance, in May 2023, Meta launched MusicGen, an AI music-generated model eligible to run text prompts into quality samples. This spawned a number of new apps that extend and use the model to help people create quality tracks.

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In recent years, the trend of integrating AI and ML into background music has increased significantly to cater to the growing demand for curated and personalized playlists for consumers. This integration not only provides consumers with tailored music experiences but also offers relief to artists by mitigating copyright issues associated with original background music companies. AI and ML technologies are revolutionizing the music industry by enabling the creation of new sounds, enhancing soundtracks, and even potentially collaborating with human musicians in real-time performances. Despite concerns about AI-generated music hindering originality and sparking copyright conflicts, the use of AI in music production is evolving to become a valuable tool for artists, fostering creativity, overcoming roadblocks, and offering cost-effective music creation options.

Background Music Market Report Highlights

  • The AV segment dominated the market share due to its ability to produce high-quality audio and video visuals that enhance the overall listener experience.
  • The music streaming segment is anticipated to grow at the fastest CAGR due to its ability to offer listeners a personalized experience by allowing them to curate their own playlists.
  • The cloud-based solutions segment dominated the market share owing to the unlimited, anytime, anywhere access to music it provides to its listeners.
  • The cafes and restaurants dominated the end-user application as they enhanced the overall experience for their customers by playing appropriate background music that suited the consumer’s needs.
  • North America led the industry and accounted for a majority of market revenue share, as there is a rise in the adoption of background music in commercial and corporate industries to boost productivity.
  • The global key market players include Mood Media Corporation, OpenEar Music, PlayNetwork, Inc., Qsic Pty Ltd., Sirius XM Holdings, Inc.

Polaris Market Research has segmented the Background Music market report based on type, application, shape, distribution channel, and region:

Background Music, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Music Streaming
  • AV System Equipment

Background Music, Deployment Mode Outlook (Revenue - USD Billion, 2019 - 2032)

  • Cloud Based Solutions
  • On Premise Solutions

Background Music, End-User Outlook (Revenue - USD Billion, 2019 - 2032)

  • Retail
  • Healthcare
  • Corporate
  • Leisure and Hospitality
  • Cafes and Restaurants
  • Fitness and Recreational Sport Centers
  • Spas & Wellness Centers
  • Beauty & Hair Salons
  • Others

Background Music, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa
  • Rest of Middle East & Africa

Background Music Market Report Scope

Report Attributes


Market size value in 2024

USD 23.93 billion

Revenue forecast in 2032

USD 36.89 billion


5.6% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Type, By Deployment Mode, By End-User, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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