Curling Irons Market Size Worth $4.27 Billion By 2028 | CAGR: 6.0%

Curling Irons Market Size Worth $ 43.11 Million By 2032 | CAGR: 7.3%

The global curling irons market size is expected to reach USD 43.11 million by 2032, according to a new study by Polaris Market Research. The report “Curling Irons Market Share, Size, Trends, Industry Analysis Report, By Product Type (Curling Tongs, Curling Wands, Others), By Technology, By Material, By Price Point; By Application; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The curling irons market is anticipated to grow rapidly over the projected period. This growth can be attributed to the current fashion trends of waved and curly hairstyles becoming increasingly popular among young consumers, especially in the millennium and Gen Z. The wide range of curling iron variants available, with different barrel sizes and materials, for different hair textures allows customers a wide range of options, which further drives curling irons market expansion.

Technologies have led to recent advancements in the curling irons market by introducing smart curling irons, boosting the market growth. However, curling irons cause hair damage, leaving them dry and brittle. Hence, choosing the right curling iron according to the hair texture, hair health, and hair quality is important to maintain moisture and hair health.

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In recent years, the trend of men's grooming has rapidly taken over the internet, with infamous videos like "grooming" tutorials and "get ready with me" short videos targeted at men leading the way in this trend. Hence, curling irons are seen as a necessary piece of grooming equipment for both men and women. The widespread use of social media has led to a redefining of what it means to be a man. The curling irons are well-equipped with a variety of technical innovations to satisfy these growing expectations, including intelligent features like temperature control, auto shut-off, and programmable curl settings appropriate for all hair, which serve to raise customer satisfaction levels, which will drive curling irons market growth.

Curling Irons Market Report Highlights

  • Curling wands are expected to grow at the fastest CAGR due to its smart heating feature, which attracts consumers, providing them convenience and safety on the go for long-lasting curls.
  • The titanium material segment has dominated the curling iron market as these are the first choice preferences of professional stylists in the entertainment, beauty, makeup, and salon industries.
  • Based on the price point application, the economic price point has dominated the curling iron markets due to its affordable range accessible to all consumer segments, driving more adoption and acceptance.
  • The cordless curling irons segment is expected to grow at the fastest CAGR over the forecast period due to its automatic and battery-operated features. Their easy handling and portability factor are anticipated to boost sales over time.
  • North America led the industry and accounted for a majority of market revenue share, owing to a rapid increase in digitalization and social media reach. The fashion vloggers and the local markets aid this growth.
  • The global key market players include Dyson, Havells India Ltd, Koninklijke, Lunata Beauty, Philips N.V., Revlon Inc., Vega Industries Pvt Ltd and many others.

Polaris Market Research has segmented the curling irons market report based on product type, material, price point, distribution channel, application, and region:

Curling Iron, Product Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Curling Tongs
  • Curling Wands
  • Others

Curling Iron, Material Outlook (Revenue - USD Million, 2019 - 2032)

  • Titanium
  • Ceramic
  • Keratin Infused
  • Plastic
  • Steel
  • Iron
  • Others

Curling Iron, Price Point Outlook (Revenue - USD Million, 2019 - 2032)

  • Premium
  • Medium
  • Economy

Curling Iron, Technology Channel (Revenue - USD Million, 2019 - 2032)

  • Corded
  • Cordless
  • Hybrid

Curling Iron, Distribution Channel (Revenue - USD Million, 2019 - 2032)

  • Supermarkets/hypermarkets
  • Specialty Stores
  • Exclusive Stores
  • Online Retail
  • Others

Curling Iron, Application (Revenue - USD Million, 2019 - 2032)

  • Households
  • Commercial
  • Others

Curling Iron, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia
    • Malaysia
    • Rest of Asia Pacific
  • Latin America
    • Argentina
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa
    • Rest of Middle East & Africa

Curling Irons Market Report Scope

Report Attributes


Market size value in 2024

USD 24.52 million

Revenue forecast in 2032

USD 43.11 million


7.3% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments covered

By Product Types, By Materials, By Price Points, By Technology, By Distribution Channels, By Applications, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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