The global curling irons market was valued at USD 2.88 billion in 2020 and is expected to grow at a CAGR of 6.0% during the forecast period. Frequent use of cost-effective hair grooming products is rising due to the growing trend of personal caring and grooming, stimulating the curling irons market growth. An increasing inclination for opting for changeable and digital hair styling tools tied with the introduction and progression of the irons by adding extra features also accelerates the curling irons market growth.
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For instance, the Nutrifusion line by Revlon, Inc. offers three curling irons and one straightener for supporting hair conditioning, with moringa and macadamia by maintaining the natural luster of hair. Therefore, these factors and initiatives opted by key players may upsurge the demand for the curling irons.
The curling irons industry has witnessed significant advances in the last few decades because market key players are investing a considerable amount of funds in manufacturing irons without harming or damaging the hairs of consumers. The technological advancements bring a drastic change in the irons market as some prominent firms present digitally controlling curling irons along with the features like 360-degree curling ability and faster heating times.
Micro Inc. presents an iron product named a TWIRL 360 that is an auto-rotating curling iron along with the technology of Digital T3 SinglePass for supporting temperature levels and making perfect curls. Thus, the accessibility of complete hairstyling packages spurs the demand of the irons in the industry as this eradicates the need to buy different styling tools. The StyleCare Multi-Styler, a hair curler created by Phillips, integrates the technology of one click in the iron as well as presenting several styles and accessories at an affordable price.
Therefore, these technological innovations in the curling irons upsurge the demand of the irons in the foreseen period. Escalating population around the globe also propels the demand for the irons. This is due to the numerous people, both male and female, are now concerned about the trend of hairstyling and care, and so, they require various types of hair styling tools or appliances.
According to the International Bank of Reconstruction and Development (IBRD) and International Development Association (IDA), there were around 7.6 billion people across the globe in 2019, and by 2020 expected to reach 7.7 billion. Hence, the growing male and female population, coupled with the ongoing trend of hairstyling, is expected to play a considerable role in driving the irons market growth globally.
The market is primarily segmented on the basis of product, application, distribution channel, and region.
By Distribution Channel
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Among the product segment, the curling tong segment grasps the largest pole in the global market in 2020. The innovative heating properties of curling tongs are united with diverse points of heating modification that deliver a shiny and smooth texture to hair due to the non-stick coating. The curling tongs are designed by the utilization of various kinds of heating plate materials, for example, simple metal, ceramic, and tourmaline.
The installation of different materials of heating plates aids in evading hair damage produced by the heat as well as helps in the protection of hair strands. The long-lasting outcomes present by such irons are projected to spur the demand by the commercial and residential sectors, which further boosts the irons market growth globally.
On the other side, the curling wands segment is anticipated to record the fastest CAGR in the forecasting years. The iron curler is developing in the market due to the high-intensity and rapid healing properties and the accessibility of distinct spirals for getting several types of curls. Innovation in these irons may further intensify the segment growth in the near future.
Commercial application is witnessed for the largest revenue share in the curling irons market. The growing number of professional service providers, such as makeup studios, parlors, and salons, are the key contributor to the segment growth. The lucrative generation of revenue is contributed by the hairstyling or haircutting services fuels the growth of the segment. Therefore, the rise in the development of professional services is directly associated with the rise in the development of the commercial application segment.
Moreover, the considerable risk of hair burns, or damage possessed by the hot iron may also boost the consumer preference for the opting professional service hairstyle that is another driving factor to the segment.
The residential segment shows market growth at a significant rate in the forthcoming years. Escalating inclination for the affordable at-home self-grooming appliances act as a major driving factor. Further, the rise in demand for portable beauty products, particularly hair tools, during traveling activities, along with the growing spending power of the large group of residents for making their appearance perfect, may support the segment growth.
Geographically, North America is the dominating market contributor in the global irons market due to the increasing acceptance and penetration of these hair care appliances, coupled with the rising influence of fashion v-loggers in the region. The existence of a high number of hairstylists acts as another catalysing factor in the region’s growth.
Moreover, Asia Pacific is expected to be a major uptrend and CAGR in the global irons market in 2020. The demand for curling irons in the Asia Pacific region is estimated to rise in the study period. Because rising inclination for opting the various western culture and trends in emerging economies like China, India, Bangladesh, and many others may fuel the demand of the market.
As well as the market demonstrates growing potential prospects for the growth of novel segments such as advancing hairstyling tools and appliances. Besides, increasing awareness for technologically developed goods and increasing population is boosted the growing demand in the market over the future scenario.
Some of the leading players operating the global market include Andis Company, Conair LLC, Curlingiron.org., Dyson, Geloon, Koninklijke Philips N.V., Lunata Beauty, Revlon, Inc., and Spectrum Brands, Inc.
Market size value in 2020
USD 2.88 billion
Revenue forecast in 2028
USD 4.27 billion
6.0% from 2021 - 2028
2016 - 2019
2021 - 2028
Revenue in USD billion and CAGR from 2021 to 2028
By Product, By Application, By Distribution Channel, By Region
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Andis Company, Conair LLC, Curlingiron.org., Dyson, Geloon, Koninklijke Philips N.V., Lunata Beauty, Revlon, Inc., and Spectrum Brands, Inc.