The global feminine wipes market size is expected to reach USD 3.12 billion by 2028 according to a new study by Polaris Market Research. The report “Feminine Wipes Market Share, Size, Trends, Industry Analysis Report, By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacies & Drugstores, Online and Others), Type (Ordinary, and Sanitary Wipes), By Region; Segment Forecast, 2021–2028” gives a detailed insight into current industry dynamics and provides analysis on future market growth.
The significant factors that fuel the industry demands are increasing disposable incomes, growing acceptance for the subtle, intimate care products, and growing consciousness for health maintaining inner hygiene. Furthermore, various governments are introducing numerous programs for educating females regarding their personal and healthcare in as well as rising demand for organic and natural products with changing lifestyles may bring an upsurge in the industry in the forthcoming scenario.
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In recent scenarios, people, especially females, are more inclined towards eco-friendly or natural hygienic goods, which are a major driving factor for global industry growth. The adoption of these sanitary pads is growing due to their benefits. It gently nourishes vulval skin and reduces the chances of irritation and dryness; it is portable and convenient for use and helps fight against bacteria without irritating sensitive skin.
These advantages of feminine wipes gain huge traction among end-users. Moreover, manufacturers also introduce plastic-free and flushable products, which provides an easy way for disposing of the wipes. For instance, in April 2021, Albaad Group invested 59.4 million USD to intensify and enhance its eco-friendly nonwoven product line manufactured with natural fibers. The company focuses on meeting the growing demand for environmentally friendly products by creating moist toilet papers, female hygiene and household towels. Therefore, these product advancements and developments create lucrative growth in the industry across the globe.
Major participants such as Albaad, Bodywise, Bodywise (UK) Limited, C.B. Fleet, Combe Incorporated, Corman SpA., Edgewell Personal Care, Guy & O'Neill, Inc., Healthy Hoohoo, Intimore Corporation, Johnson & Johnson, Kimberly-Clark, La Fresh, Laclede, Inc., Medline, Playtex feminine wipes, Procter & Gamble, The Boots Company, Unicharm Corporation, VWash are some of the key players operating in the global industry. In April 2021, the honey pot unveilings its Walmart exclusive collection. The premium cucumber aloe collection comprises the launch of cucumber aloe feminine napkins, cucumber aloe feminine wash, and refreshing cucumber aloe panty spray. In addition, the company also introduces pantiliners and two types of sanitary pads.
Polaris Market Research has segmented the feminine wipes market report on the basis of distribution channel, type and region:
Feminine Wipes, Distribution Channel Outlook (Revenue - USD Million, 2016 - 2028)
Feminine Wipes, Type Outlook (Revenue - USD Million, 2016 - 2028)
Feminine Wipes, Regional Outlook (Revenue - USD Million, 2016 - 2028)