Feminine Wipes Market Growth, Size & Share Report 2021 - 2028
Feminine Wipes Market Share, Size, Trends, Industry Analysis Report, 2021 - 2028

Feminine Wipes Market Share, Size, Trends, Industry Analysis Report, By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacies & Drugstores, Online, Others), Type (Ordinary, Sanitary Wipes), By Region; Segment Forecast, 2021 - 2028

  • Published Date:Oct-2021
  • Pages: 111
  • Format: PDF
  • Report ID: PM2045
  • Base Year: 2020
  • Historical Data: 2016 - 2019

Report Outlook

The global feminine wipes market was valued at USD 1.97 billion in 2020 and is expected to grow at a CAGR of 5.9% during forecast period. The industry is driven by numerous factors such as intensifying awareness regarding female hygiene, modification in purchasing preferences about feminine wipes, growing employed women population, and rising health problems that contribute to the global feminine wipes market development in the forecasting period. In addition, the growing penetration of e-commerce is coupled with the increasing influence of social media act as catalyzing factors that accelerate the market all around the world.

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Feminine Wipes can be determined as the moist or wet wipes usually used for cleaning and controlling odors in the vaginal area. Feminine wipes are created with non-woven fabrics, comparable to the fabric usually used in the dry sheets. These are soddened in the solution made up of gentle cleansing components. These are the perfect product for regular or everyday use in contrast to other intimate care goods like sanitary pads or tampons. These feminine wipes guard against infections such as bowel incontinence and urinary incontinence, which further contributes to the significant demand among end-user.

Industry Dynamics

Growth Drivers
In some past decades, insufficient knowledge regarding feminine problems and negotiations about feminine personal & hygiene care products are measured as an off-limit topic among social limits. However, in the modern era, for encouraging the penetration of feminine care products, various governments are taking numerous initiatives to increase literacy among female populations and build awareness for the availability & benefits of health and hygiene products available in the industry. As education is a fundamental right, it facilitates shifting the mindset of society and helps eliminate poverty. The association between health and literacy is the reflection of survey and policy deliberations.

Thus, it shows the impact on the female population too, as they are suffering from additional hygiene-related issues. Therefore, for several decades, government organizations and market vendors have participated in educating the female population to maintain their health and hygiene by providing enough knowledge and education. For instance, UNESCO, UNICEF, numerous NGOs, and market competitors are actively taking initiatives for increasing the literacy rate among the female population, mainly in developing and under-developed nations.

Moreover, UNICEF interprets menstrual well-being & hygiene as an essential right for every girl & woman and, as a result, labeled this objective & aim in its 2030 Sustainable Development Goals (SDGs). Therefore, raising awareness about the benefits and availability of various personal hygiene products may witness the development in the industry across the globe.

Feminine Wipes Market
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Report Segmentation

The market is primarily segmented on the basis of type, distribution channel, and region.

By Distribution Channel

 By Type

By Region

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Pharmacies & Drugstores
  • Online
  •  Others
  • Ordinary Wipes
  • Sanitary Wipes
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Austria)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Distribution Channel

Among the feminine wipes distribution channel segment, the supermarkets and hypermarkets segment are accounted for with the largest shares that lead to the segment's dominancy in the global market. This distribution channel has various benefits to their customers. They present a well-ordered product to verify it physically and offer a wide variety of products with a low-profit margin. Thus, it is expected that segment will keep its supremacy in the global industry over the forthcoming scenario.

Moreover, the online distribution segment of feminine wipes is estimated to grow at a higher pace in the near future. Factors such as the most convenient way of shopping, especially for working people, offering various rebates and discounts, and the growing trend of E-commerce trading may accelerate the segment demand.

This assists customers in evaluating and analyzing the products selected with the help of consumer feedback and increasing penetration of e-gadgets such as smartphones, laptops, tablets, and many more gains huge popularity among the population, which positively affects the acceptance of the segment in the foreseen future.  

Geographic Overview

Geographically, Asia Pacific is recorded as the largest revenue generator of feminine wipes in the market across the globe. Emerging economies such as India and China play a significant role in the development of the market. Increasing government initiatives for female health and hygiene, along with the introduction of several campaigns organized in schools & universities, NGOs, workplaces, are attributing to the product demand in the overall regional market.

For instance, in India, the United Nations Children's Fund (UNICEF) originated the Global Interfaith WASH Alliance (GIWA) with the aim of developing awareness among women about various matters such as menstruation. Campaigns and initiatives like this may further be propelling the industry growth in the Asia Pacific.

In addition, North America is growing at a significant pace witnessing the highest CAGR in the forecasting years. The presence of prominent feminine wipes market vendors, especially in the United States and Canada are coupled with the increasing expenditure on self-care products in this region, contributes to the market development.

For instance, in 2018, Parasol Evolves, a California company, disclosed its novel collection of premium hygiene products which comprises feminine care products and wipes, diaper pants, and diapers. This collection embraces a wide product line of feminine wipes, feminine pads, and pantyliners. The company offers flushable femme in its feminine care product line, which helps in the easy disposable of wipes.

In the creation of feminine wipes, pearl pattern spun lace is adopted, and 99.2 percent reverse osmosis (five-time filtered water) is used, which is developed in Japan as the company’s philosophy says water is a crucial substance of producing premium quality. Hence, increasing product launches by regional companies across the globe also contribute to the growth of the market in North America. Moreover, the growing penetration of organic and biodegradable feminine wipes is gaining huge traction, which may further boost the market growth. 

Competitive Landscape

Some of the major players operating the global feminine wipes market include Albaad, Bodywise, Bodywise (UK) Limited, C.B. Fleet, Combe Incorporated, Corman SpA., Edgewell Personal Care, Guy & O'Neill, Inc., Healthy Hoohoo, Intimore Corporation, Johnson & Johnson, Kimberly-Clark, La Fresh, Laclede, Inc., Medline, Playtex feminine wipes, Procter & Gamble, The Boots Company, Unicharm Corporation, VWash.

Feminine Wipes Market Report Scope

Report Attributes


Market size value in 2020

USD 1.97 billion

Revenue forecast in 2028

USD 3.12 billion


5.9% from 2021 - 2028

Base year


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion Volume in kilotons and CAGR from 2021 to 2028

Segments covered

By Type, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key companies

Albaad, Bodywise, Bodywise (UK) Limited, C.B. Fleet, Combe Incorporated, Corman SpA., Edgewell Personal Care, Guy & O'Neill, Inc., Healthy Hoohoo, Intimore Corporation, Johnson & Johnson, Kimberly-Clark, La Fresh, Laclede, Inc., Medline, Playtex feminine wipes, Procter & Gamble, The Boots Company, Unicharm Corporation, VWash