Grass-fed Protein Market Grow $304.13 Million By 2032, CAGR: 8.9%

Grass-fed Protein Market Size Worth $304.13 Million By 2032 | CAGR: 8.9%

The global grass-fed protein market size is expected to reach USD 304.13 million by 2032, according to a new study by Polaris Market Research. The report “Grass-fed Protein Market Share, Size, Trends, Industry Analysis Report, By Product Type (Powder, Shakes & drinks, Bars, Others); By Flavor; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

In the current generation, the change in consumer behavior is the most observational, specifically their food preference towards healthy and organic items over conventional items. This trend seems to be rising at a higher rate after the COVID-19 pandemic, which emphasized the need to adopt healthy food and promote immunity power to overcome several diseases and virus variants. These transitions show stupendous opportunities for healthy food items, facilitating significant demand potential for grass-fed proteins in the marketplace. The growing research studies focusing on reviewing the benefits of grass-fed proteins are unraveling more opportunities for the global market.

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The notable uptick in the number of food production companies stepping forward to offer healthy and organic protein food to end consumers is positively influencing the demand for grass-fed protein. For instance, in January 2024, Country Archer Provisions introduced its latest meat sticks, which are made up of beef grass-fed beef, beef heart, and beef liver. 

The rising awareness campaigns by the key market players to promote the benefits associated with grass-fed proteins are anticipated to widen the scope of the global market. For instance, in November 2023, Max Protein unveiled a range of products at its MadeForOneMore campaign, including whey protein, roti mix, and plant protein. These types of marketing strategies are likely to enhance the demand from health-conscious consumers, who are widely engaged in exercise and gym activities, to add steps to continue their fitness practices.

The growing product innovations in the global grass-fed protein market are likely to propel demand during the forecast timeframe. For instance, in September 2023, Z Natural Foods uncovered its latest organic product development, vanilla-flavored grass-fed whey protein concentrate. As more companies adopt grass-fed protein in the research and development activities of new product formulations, there will be enormous demand and growth opportunities for the market soon.

The collaborative initiatives to develop healthy and superior nutritional products in the marketplace are optimistically boosting the grass-fed protein market. For instance, in August 2023, Unico Nutrition launched new formulations of Apollo protein powder in collaboration with Perfect Day, Inc. by fermenting grass-fed and animal-based whey protein.

Grass-fed Protein Market Report Highlights

  • The powder segment is anticipated to witness the highest growth in the coming years due to its versatility and convenience.
  • The chocolate segment held the largest share, owing to the higher popularity of chocolate flavor within the population.
  • Asia Pacific is projected to register the fastest growth during the forecast period, attributable to the rising number of people opting for healthy food.
  • The global players include Arla Foods Ingredients, Fonterra, Gnarly Nutrition, Kerry Group, Naked Nutrition, Now Foods, & Nutrabio Labs, Inc.

Polaris Market Research has segmented the grass-fed protein market report based on product type, flavor, distribution channel, and region:

Grass-fed Protein, Product Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Powder
  • Shakes & drinks
  • Bars
  • Others

Grass-fed Protein, Flavor Outlook (Revenue - USD Million, 2019 - 2032)

  • Chocolate
  • Vanilla
  • Others

Grass-fed Protein, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Hypermarket/supermarket
  • Online sales channel
  • Specialty stores
  • Others

Grass-fed Protein, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Grass-fed Protein Market Report Scope

Report Attributes


Market size value in 2024

USD 153.19 million

Revenue Forecast in 2032

USD 304.13 million


8.9% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments Covered

  • By Product Type
  • By Flavor
  • By Distribution Channel
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • Grass-fed Protein Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


Report customization as per your requirements with respect to countries, regions, and segmentation.

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