Grass-fed Protein Market Share, Size, Trends, Industry Analysis Report, By Product Type (Powder, Shakes & drinks, Bars, Others); By Flavor; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032
- Published Date:Mar-2024
- Pages: 115
- Format: PDF
- Report ID: PM4669
- Base Year: 2023
- Historical Data: 2019 – 2022
Report Outlook
Global grass-fed protein market size was valued at USD 141.07 million in 2023. The market is anticipated to grow from USD 153.19 million in 2024 to USD 304.13 million by 2032, exhibiting a CAGR of 8.9% during the forecast period.
Market Overview
The market is gaining importance nowadays with the rising number of people opting for physical fitness with gym and exercise activities. With a view to promoting their energy levels, people are showing profound interest in adopting grass-fed proteins in their diet. The growing concerns about food intake, primarily among sports personnel and athletes, are showing prominent demand potential for the market. Furthermore, the rising incorporation of grass-fed proteins in the production of protein and energy bars is likely to stimulate market growth during the study period.
- For instance, in September 2023, Perfect Sports unveiled its new offering, DIESEL New Zealand Protein Bars, developed by adding grass-fed, pasture-raised proteins to its whey protein portfolio. This is for athletes, fitness practitioners, and others looking for convenient nutritional snacking.
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Moreover, the rising utility of grass-fed protein in food products, specifically by the companies engaged in offering healthy food and beverages, is expected to support the growth of grain-fed proteins.
However, the higher costs of production associated with grass-fed protein and the presence of cost-effective alternatives in the marketplace are anticipated to restrain market growth in the next few years.
Growth Drivers
Rising collaborative initiatives to promote healthy food
The prevalence of strategic collaborations among the major players in the global grass-fed protein market growth. For instance, in November 2023, Grass Fed Foods entered into a partnership agreement with Matador Ranch & Cattle to equip grass-fed beef in its product manufacturing activities.
The increasing consumer willingness to purchase healthy drinks
The global market is registering a prominent demand for healthy drinks and protein bars to acquire proteins and minerals for efficient body functioning. As it is difficult to manage a balanced diet and provide the required nutritional content in the business world, consumers are opting for superior, healthy drinks.
The increasing demand for healthier, ethically sourced dairy products is positively influencing global market growth. For instance, in April 2023, a2 Milk Company USA announced the launch of its new milk offering derived from grass-fed cows.
Restraining Factors
The inability to meet the demand for grass-fed proteins
The limited knowledge of grass-fed proteins among consumers and the lower ability to boost supply in the marketplace are major factors impeding global grass-fed protein market growth in the long run. However, the growing initiatives taken by food and protein production companies to enhance awareness and accessibility of grass-fed protein are likely to propel the global market.
Report Segmentation
The market is primarily segmented based on product type, flavor, distribution channel, and region.
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By Product Type |
By Flavor |
By Distribution Channel |
By Region |
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By Product Analysis
The powder segment is anticipated to receive the highest growth.
The powder segment is anticipated to grow at a higher CAGR during the projected period, mainly driven by its convenience. It enables people to consume it by mixing it with water or other beverages and adding it to smoothies and other items. The availability of grass-fed protein powders and their potential to be stored and utilized for longer durations make them a major option among health-conscious consumers.
The shakes and drinks segment is projected to register substantial growth in the coming years, owing to the rising adoption of keto diets in the marketplace. As keto diets involve a higher proportion of protein over carbohydrates and proteins, grass-fed-based protein drinks are gaining utility with their superior nutritional profile.
By Flavor Analysis
The chocolate segment witnessed the largest grass-fed protein market share in 2023
The chocolate segment experienced the largest grass-fed protein market share. This is due to the presence of a higher number of people who love chocolate flavor in the global market. The rising number of companies offering chocolate-flavored grass-fed proteins is also a significant factor contributing to its segmental growth.
The vanilla segment is projected to grow at the fastest rate over the next few years due to the fact that a significant rise in the proportion of people who prefer vanilla flavor is likely to foster demand for grass-fed protein in the long run.
By Distribution Channel Analysis
The hypermarket/supermarket segment held a significant grass-fed protein market share in 2023
The hypermarket/supermarket segment held a significant grass-fed protein market share in 2023, which is expected to increase in the coming years due to the significant rise in consumer preference for retail stores offering multiple products in one place. The number of supermarkets established in rural and urban areas is rising significantly, with consumer interest in acquiring all the necessary products in a single store. This trend is likely to facilitate significant demand for grass-fed proteins in the years to come.
However, the growing number of e-commerce customers is likely to gain demand for grass-fed protein in the marketplace, driven by the increased accessibility of multiple brand products at their doorsteps and rising discount offers on healthy product consumption by online platforms.
Regional Insights
Europe region witnessed the largest grass-fed protein market share in 2023
The Europe region received the largest grass-fed protein market share in 2023 and is anticipated to continue its dominance over the forecast period. The growth of the segment market can be largely attributed to the rising sustainable measures to promote the production of dairy products. The rising demand for healthy food and growing concerns about environmental sustainability are driving the demand and production in the region.
The Asia Pacific region is expected to be the fastest-growing region with a healthy CAGR during the projected period, owing to the health of wellness trends in the region. The growing initiatives to reduce wait times and increase nutritional levels among the population in the region are anticipated to boost the demand for grass-fed proteins in the marketplace.
The North American region witnessed significant growth in the global grass-fed protein market in 2023. It is anticipated to promote its market position during the next few years due to rising government initiatives to support grass-fed protein production. The countries in the region, specifically the United States, are playing a vital role in driving market growth. For instance, in April 2023, Maple Hill Creamery, a provider of organic grass-fed milk, received $20 million from the USDA's Partnerships for Climate-Smart Commodities program to promote sustainable organic dairy practices.
Key Market Players & Competitive Insights
Strategic partnerships to boost the competition
The grass-fed protein market is witnessing fragmentation in the marketplace with the existence of several market players with lower market share in the global space. The ongoing expansion activities, specifically partnerships and collaboration, are anticipated to register significant consolidation along with the competition. For instance, in March 2023, Rastelli Foods Group entered into a partnership with Grass Fed Foods to expand its product portfolio in the grass-fed food production segment.
Some of the major players operating in the global market include:
- Arla Foods Ingredients (Denmark)
- Fonterra (New Zealand)
- Gnarly Nutrition (US)
- Kerry Group (Ireland)
- Naked Nutrition (US)
- Now Foods (US)
- Nutrabio Labs, Inc. (US)
- Organic MusclePharm (US)
- Promix Nutrition (US)
- Valley (US)
Recent Developments in the Industry
- In April 2023, Fortifeye introduced new grass-fed protein powders into its product line, such as Super Protein Concentrate and Grass-Fed Whey Isolate, with a view to offering antibiotic- and hormone-free products.
- In November 2022, Grass Fed Foods announced to develop grass-fed beef platform with the collaboration of 2 industrial giants, SunFed Ranch & Teton Waters Ranch.
Report Coverage
The grass-fed protein market report emphasizes key regions across the globe to provide a better understanding of the product to the users. Also, the report provides market insights into recent developments and trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers an in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.
The report provides a detailed analysis of the market while focusing on various key aspects such as competitive analysis, product type, flavor, distribution channel, and futuristic growth opportunities.
Grass-fed Protein Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 153.19 million |
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Revenue Forecast in 2032 |
USD 304.13 million |
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CAGR |
8.9% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments Covered |
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Regional scope |
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Competitive Landscape |
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Report Format |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
key companies in Grass-fed Protein Market are Arla Foods Ingredients, Fonterra, Gnarly Nutrition, Kerry Group
Grass-fed Protein Market exhibiting a CAGR of 8.9% during the forecast period.
The Grass-fed Protein Market report covering key segments are product type, flavor, distribution channel, and region.
key driving factors in Grass-fed Protein Market are Rising collaborative initiatives to promote healthy food
The global grass-fed protein market size is expected to reach USD 304.13 million by 2032
