The global In-vehicle Infotainment market size is expected to reach USD 48.62 billion by 2030 according to a new study by Polaris Market Research. The report “In-vehicle Infotainment Market Share, Size, Trends, Industry Analysis Report, By Component (Hardware, Software, Services); By Installation (OEM, Aftermarket); By Location (Front Row, Rear Row); By Vehicle; By Region; Segment Forecast, 2022 - 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Increased demand for gadgets that provide in-vehicle comfort, entertainment, and conveniences, such as on-demand music, live audio streaming, internet connectivity, and other entertainment avenue expected to favor industry growth. Automobile manufacturers are becoming more aware that these technologies have the potential to influence a customer's purchase choice.
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Because of the increasing rates of disposable income in developing economies, particularly in the Asia Pacific, customers can spend on high-end and luxury cars outfitted with such systems. User interfaces, interactive touch screens, and other elements of these apps have also emerged from engineering advancements.
Further, mobile networking via Bluetooth or wireless internet, which provides users with access to and functionality of messages and other content, is one element that contributes to the success of these systems. Consumers can tailor these systems to their interests and desires, contributing to their widespread adoption. The ability to access cloud infrastructure and enable secure storage, direct access to playlists, and video sharing fuels the demand for these devices.
Based on the component, the head-up display in the hardware segment accounted for the leading share in the industry. AR technology, which employs cameras, sensor networks, Wi-Fi, and GPS to offer dynamic driving information, is expected to be built into (HUD) gadgets. Although such an arrangement can assist the driver in making informed judgments, there are growing fears that the system's surplus information will distract the driver, jeopardizing the safety of both the driver and the passengers. As a result, the industry product is in high demand.
Industry players such as Continental AG, Panasonic Corporation, Visteon Corporation, Delphi Automotive PLC, Pioneer Corporation, Harman International, Clarion Corporation, JVC KENWOOD Corporation, Alpine Electronics, and Denso Corporation are key players operating in the industry.
In December 2021, Continental invested as a strategic investor in Apex.AI, a German-American software company. As a result, the technology firm emphasized the critical need for sophisticated software applications for future vehicle generations. Continental and Apex.AI have been working together on the industrialization of a revolutionary vehicle operating system since 2020.
Polaris Market Research has segmented the In-vehicle Infotainment market report based on component, installation, vehicle, location, and region:
In-vehicle Infotainment, Component Outlook (Revenue - USD Billion, 2018 - 2030)
In-vehicle Infotainment, Installation Outlook (Revenue - USD Billion, 2018 - 2030)
In-vehicle Infotainment, Vehicle Outlook (Revenue - USD Billion, 2018 - 2030)
In-vehicle Infotainment, Location Outlook (Revenue - USD Billion, 2018 - 2030)
In-vehicle Infotainment, Regional Outlook (Revenue - USD Billion, 2018 - 2030)