Natural Food Color Market Predict $3.99 Billion By 2032 CAGR 9.3%

Natural Food Color Market Size Worth $ 3.99 Billion By 2032 | CAGR: 9.3%

The global Natural Food Color market size is expected to reach USD 3.99 billion by 2032, according to a new study by Polaris Market Research. The report “Natural Food Color Market Share, Size, Trends, Industry Analysis Report, By Application (Pet Food, Bakery & Confectionery, Fruits & Vegetables, Meat Alternatives/ Plant-based Meat, Oils & Fats, Dairy & Frozen Products, Beverages, Meat Products); By Ingredients; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Natural food colors are foodstuffs that are added to food and beverage to enhance consumer appeal. They can be classified into pigments and dyes and are available in different forms including liquid gel, paste, and powder. Some of the natural food colors also have antioxidants properties and other health benefits. Natural food colors are used in a variety of foods such as meat products, dairy products, beverages, bakery &confectionary, etc.

Rising awareness regarding the health benefits of organic and natural food ingredients is expected to augment the market growth of natural food colors. Artificial food colors can cause various diseases such as cancer, hypersensitivity, and brain tumors, because of which consumers highly prefer natural food colors. This, in turn, is projected to drive the market growth of natural food colors.

Retailers are focusing on new categories for natural food products due to rising health-conscious people which is projected to accelerate market growth. According to the Coherent Market Insights analysis, major retailers such as Kroger and Safeway, an American supermarket chain, operate categories such as ‘Simple Truth’ and ‘Open Nature’ respectively. These consist of food made either from all-natural or minimal artificial ingredients.

During the COVID-19 crisis, the prices of natural food are likely to rise, owing to economic instability. However, this rise in the prices is likely to be there for the short term. During this period, demand for natural food products is expected to decrease.

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High price and uneven availability of raw materials such as fruits, vegetable, and minerals is expected to hamper the production cycle of natural food colors. This is expected to hinder the market growth over the forecast period. Many natural food colors are sourced from crops. Limited availability of such raw materials is a key factor causing an increase in the prices of ingredients sourced from them.

Natural Food Color Market Report Highlights

  • In 2023, the Beta-carotene segment dominated the revenue share. The rise in popularity of Beta-carotene can be attributed to its natural origin, making it a safer choice compared to synthetic alternatives. As a natural pigment and antioxidant found in various vegetables, algae, fruits, and yeast, Beta-carotene, belonging to the carotenoid family along with pigments like lycopene and lutein, has gained significant prominence in the food industry.
  • Throughout the forecast period, the Beverages segment captured the largest market share. The growing consumer preference for healthier and natural options is driving the integration of natural food colors in the beverage sector. With increased awareness of potential health risks associated with artificial food colors, such as allergies and hyperactivity in children, consumers are actively seeking beverages that utilize natural and safe food colors.
  • In 2023, Europe emerged as the leading market. The growing inclination of European consumers toward natural, uncomplicated, and easily identifiable ingredients serves as a significant driver for the expansion of the natural food colors industry in the region. As awareness of dietary choices continues to rise, consumers are actively seeking healthier snack alternatives that incorporate all-natural components, particularly within the snack industry.
  • The global key market players include ADM, Allied Biotech Corporation, AROMATAGROUP SRL, Australian Food Ingredient Suppliers, BASF SE, Döhler GmbH, Givaudan, IFC Solutions, INCOLTEC, Ingredion, Kalsec Inc., NATUREX, ROHA Group, Roquette Frères, San-Ei Gen F.F.I., Inc., Sensient Technologies Corporation, Spring TopCo DK ApS (Oterra), Vivify.

Polaris Market Research has segmented the Natural Food Color market report based on ingredient, application, and region:

Natural Food Color, Ingredient Outlook (Revenue - USD Billion, 2019 - 2032)

  • Copper Chlorophyllin
  • Carmine
  • Anthocyanin
  • Lycopene
  • Betanin
  • Riboflavin
  • Blue Spirulina
  • Paprika
  • Annatto
  • Beta-carotene
  • Caramel
  • Curcumin
  • Others

Natural Food Color, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Pet Food
  • Bakery & Confectionery
  • Fruits & Vegetables
  • Meat Alternatives/ Plant-based Meat
  • Oils & Fats
  • Dairy & Frozen Products
  • Beverages
  • Meat Products

Natural Food Color, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Natural Food Color Market Report Scope

Report Attributes


Market size value in 2024

USD 1.95 billion

Revenue forecast in 2032

USD 3.99 billion


9.3% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Ingredients, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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