The global natural food colors market was valued at USD 1,794.5 Million in 2019 and is expected to exhibit a CAGR of 7.5% over the forecast period. The booming food and beverage industry in various parts of the world are expected to become a major driving force for the market over the forecast period, given increased domestic consumption. The market is expected to increase the preference for natural products against artificial dyeing agents. Synthetic food colors, such as tumors, kidney damage and various allergies, can lead to a health risk. Consumers are increasingly aware of the benefits of natural ingredients from harmful artificial products in the near future.
Consumers become very aware of their dietary habits to maintain a healthy lifestyle and fight against the growing prevalence of lifestyle conditions such as obesity and cardiovascular disease. This improves their concentration on foodstuffs when you buy packaged foods. In addition, increasing awareness of the negative effects on the health of synthetic foods leads consumers to buy natural food colored foodstuffs. In addition, an increasing number of consumers who find themselves allergic to synthetic foods are expected to stimulate the growth of the natural food color market in the next few years.
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Global population growth is expected to lead to a rise in food & beverage demand, which is expected to further stimulate product demand over the predicted period. The growing need for convenience foods is expected to promote market growth in the coming years because of growing consumer knowledge about products with an exotic and traditional taste. The players in the industry focus on researching and developing new products to improve characteristics like thermal stability and pH. These companies are mostly competitive on the basis of the quality and price of their products, because the pure form of each source comes from the same source. For instance, cochineal insect is a pure source of natural carmine. Creators have been encouraged to seek alternative products for increasing consumer concerns regarding the use of synthetic colors in edible products. Nestle for example announced that any of its products have rejected synthetic colors.
The increased demand for carotenoids, turmeric, anthocyanin, and carmine, from the applications industry such as drinks and bakery and dairy products, will be expected to have a positive impact. This factor is anticipated in the forecast period to drive market growth. Companies invest and modify their formulations in the development of advanced ingredients. They focus on the development of new brand stories that meet the evolving demand of consumers. New trends emerge in brightly colored foods as synthetic colors disappear from view. Consumers not only look for healthy, innovative products and are comfortable with vibrant hued consumables. Consequently, manufacturers concentrate on the development of new products with natural ingredients which have no adverse health effect. Because of the extensive portfolio offered and distributing network operated by existing players, the market will be lowly threatened by new entrants, resulting in a high entry barrier. In addition, the high cost of switching for buyers hinders a significant market share for new players, thus reducing the threat of new entrants.
The market is primarily segmented on the basis of type, form, application and geographic region.
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The global natural food colors market is segmented on the basis of type such as carmine, curcumin, paprika, turmeric, beet, anthocyanins, caramel, annatto, carotenoids, chlorophyll, spirulina, and others. Of all these segment types, carotenoids segment is anticipated to hold the largest market share in the total turnover and is anticipated to retain its dominance over the forecast period. Carotenoids offer benefits including antioxidation. In addition to this, carotenoids have been witnessing increase in demand from various end use industries such as food and beverage, which in turn is anticipated to fuel the growth in its market size.
On the basis of application, the market is segmented into bakery & confectionery, beverages, dairy & frozen products, and meat products. Given increased disposable income and economic development, beverages segment are expected to show the above average growth over the forecast period. Furthermore, increasing demand is expected to result in higher product demand, leading to growth in the industry. Due to increasing uses of natural food colors in chocolates, desserts salads, and bakery products, non-dairy food applications is also expected to fuel its demand in the coming years. The booming use of food colors in the meat processing industry is expected to foster the growth of the market to improve the esthetic appeal of the product.
Over the next six years, Asia Pacific region is expected to be the fastest growing market. The market is expected to witness high growth over the forecast period. Due to the good growth pace and increased customer preference for natural ingredients, the Asia Pacific market is the most appealing market. Strong and growing consumer knowledge of natural food colors and rising disposable revenue give strong growth potential for the market development in countries like India, South Korea, China, and Indonesia. Japan, India and China are the APAC region's biggest market, with the highest growth rate expected.
Chr. Hansen, Naturex, Sensient Technologies Ltd., Roha Dye Chem Pvt. Ltd, Diana Naturals SAS and Doehler are the some of the important players functioning in this market. These companies have presence all over the world with manufacturing facilities and sales offices spread across all the regions. However, Naturex and Chr. Hansen are the foremost and most active manufacturers. Naturex completely manufactures dietary supplements, natural ingredients, flavors derived and natural pigments from natural sources. Other companies such as Doehler, Sensient, Diana and Roha, are the important market players with a wide range of product portfolio and focus on the research & development and innovation. All the companies focus on developing new products and refining features of existing product in terms of thermal and pH stability.
The companies mostly compete on the basis of price and range of products derived from a single source. For example, cochineal insects are a pure source of natural carmine while oranges are a pure source of carotenoids. The major players operating in this market include Archer Daniels Midland Company, Allied Biotech Corporation, BASF SE, CHR Hansen Holding A/S, D.D. Williamson & Co., Inc., Diana Naturals, Dohler Group, DowDuPont, Fiorio Colors S.R.L, FMC Corporation, Food Colour Innovation S.L., GNT Group, IFC Solutions, Kalsec Inc., Kolorjet Chemicals Pvt.Ltd., Koninklijke DSM N.V., Lycored Ltd., Naturex S.A., Phinix International, San-Ei Gen F.F.I., Inc., Sensient Technologies Corporation and Vinayak Ingredients India Pvt. Ltd.