Razor Market Share Estimated to be Worth $16.85 Billion by 2032

Razor Market Size Worth $16.85 Billion By 2032 | CAGR: 3.30%

The global razor market size is projected to cross USD 16.85 billion by 2032, as per a research report by Polaris Market Research.

The report “Razor Market Share, Size, Trends, Industry Analysis Report, By Product Type (Cartridge, Disposable, Electric), By Consumer, By Distribution Channel (Supermarkets & Hypermarkets, Online), And Segment Forecasts, 2024-32” offers an in-depth examination of the present market dynamics while delivering an analysis of anticipated future market expansion.

Robust expansion of the men's grooming products market can be attributed to a confluence of factors that have significantly amplified consumer demand. Notably, an upsurge in awareness concerning personal hygiene and aesthetics has played a pivotal role in shaping consumer preferences. This heightened consciousness has prompted individuals to seek effective and convenient solutions for their grooming needs. In parallel, the market has been invigorated by the availability of a diverse range of brands, both local and international, catering to this burgeoning demand.

Philips, Braun, Syska, & Nova have established themselves as frontrunners, providing a wide array of grooming products designed to cater to various needs. This diverse selection includes offerings such as electric shavers, trimmers, and epilators tailored to deliver efficient and hassle-free grooming experiences. This trend is further fortified by the globalization of grooming standards, wherein countries like the U.K., U.S., and Germany have witnessed a flourishing personal care industry.

While men's grooming has indeed been a driving force, the expansion of the personal care industry has transcended gender boundaries. Countries where this industry has attained paramount significance are experiencing robust demand for grooming products, regardless of gender. This underscores the universal appeal of grooming products as individuals across diverse demographics seek products that align with their personal care preferences.

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Surge in product demand driven by the ready availability of cutting-edge grooming solutions and escalating awareness of personal care practices. This heightened consciousness has translated into a significant uptick in the desire for grooming products within the region. Moreover, the adoption of electric trimmers has experienced a notable rise, both in households and professional salons across the United States. This surge is attributed to the electric trimmers' capacity to deliver rapid and efficient results, meeting the evolving grooming needs of consumers.

Substantial increase in the number of internet users has created a vast and accessible online market. Allowing consumers to shop at their convenience without being bound by traditional store hours. The prevalence of discounts & offers further entices customers, enhancing their purchasing experience and value proposition.

Razor Market: Key Report Highlights

  • Cartridges segment held the largest share, as they were being used in most of the products.
  • Online channels will grow at a substantial pace, primarily due to huge discounts, offers, and cashbacks.
  • Female segment will grow at a robust pace, owing to the rise in the female working population, in beauty salons & parlors.
  • The key market players include Procter & Gamble, Philips, Edgewell Disposable Company, Harry’s Inc., Societe BIC, Supermax Limited, and Dorco.

Polaris Market Research has segmented the Razor market report based on type, consumer, distribution channel, and region:

Razor Market Analysis by Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Cartridge
  • Disposable
  • Electric

Razor Market Analysis by Consumer Outlook (Revenue - USD Billion, 2019 - 2032)

  • Men
  • Women

Razor Market Growth Analysis by Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Supermarkets & Hypermarkets
  • Convenience stores
  • Online

Razor Market Trends Analysis by Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Razor Market Report Scope

Report Attributes


Market size value in 2024

USD 12.98 billion

Revenue Forecast in 2032

USD 16.85 billion


3.30% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product Type, By Consumer, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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