The global roll-your-own tobacco product market size is expected to reach USD 10.38 billion by 2028 according to a new study by Polaris Market Research. The report “Roll-Your-Own Tobacco Product Market Share, Size, Trends, Industry Analysis Report, By Product (RYO Tobacco, Rolling Paper & Cigarette Tubes, Injector, Filter & Paper Tip); By Distribution Channel (Offline, Online); By Regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa); Segment Forecast, 2021 - 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Manufacturers in the market for roll-your-own tobacco product are offering a broad range of flavored cigarettes to engage with the younger generation. Flavored tobacco products are generally available in vanilla, bubblegum, mint, watermelon, and spice flavors. Menthol is the most popular flavor in the smoking industry.
According to the statistics published by the Food & Drug Administration (FDA), as of 2020, over 19.5 million individuals in the country smoke menthol-flavored cigarettes. However, strict legislation and prohibition on the sale of flavored cigarettes in few countries such as Turkey, Iran, Pakistan, Brazil, and Indonesia, have been hampering the uptake of roll-your-own tobacco product.
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Moreover, the ongoing financial crisis caused by the global pandemic COVID-19 has shaken the economy as well as individuals, particularly in middle and low-income groups. Price-sensitive consumers in the developing economies, due to lack of job and income have shifted towards low-cost alternatives, as their preferred choice. This shift has resulted in the demand for roll-your-own tobacco products.
According to the study done by the University College London (UCL) in 2018, roll your smokers are less likely to quit smoking as compared to factory-based cigarettes. A key reason for RYO smoker’s unwillingness to quit smoking is the low cost. Thus, the global market is projected to garner a healthy growth rate in the coming years.
Companies operating in the market for roll-your-own tobacco product industry Imperial Brands, Curved Papers, Inc., Japan Tobacco International, Karma Filter Tips, British American Tobacco, Scandinavian Tobacco, Altria Group, Inc., Philip Morris International, HBI International, and Shine Brands.
Polaris Market Research has segmented the roll-your-own tobacco product market report on the basis of product, distribution channel, and region:
Roll-Your-Own Tobacco Product, Product Outlook (Revenue - USD Million, 2016 - 2028)
Roll-Your-Own Tobacco Product, Distribution Channel Outlook (Revenue-USD Million, 2016 - 2028)
Roll-Your-Own Tobacco Product, by Regional Outlook (Revenue - USD Million, 2016 - 2028)