Sulfate-Free Shampoo Market Size Worth $ 6.36 Billion By 2032 | CAGR: 3.1%

Sulfate-Free Shampoo Market Size Worth $ 6.36 Billion By 2032 | CAGR: 3.1%

The global sulfate-free shampoo market size is expected to reach USD 6.36 billion by 2032, according to a new study by Polaris Market Research. The report “Sulfate-Free Shampoo Market Share, Size, Trends, Industry Analysis Report, By Form (Solid, Liquid, and Others); By Packaging Type; By Application; By Distribution Channel; By Region; Segment Forecast, 2023- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Consumers are increasingly concerned about the impact of harsh chemicals on their health and the environment and rising awareness among consumers regarding the benefits on sulfate-free shampoos who are suffering from dryness, frizz, and breakage, are prominent factors boosting the market growth. As new companies enter the market, there are now a wide variety of shampoos available at different price points and with different ingredients, which has made it easier for consumers to find a sulfate-free shampoo that meets their specific needs and requirements, and thereby creating lucrative growth opportunities for the market. For instance, in March 2023, Dove, unveiled its new Love Your Hair Collection, a range of products catering to six hair profiles including short, curly, long, silver, wavy, and color-treated, with gentle and sulfate-free formulas infused with the skincare-inspired ingredients like bamboo extract and biotin complex.

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Traditionally, sulfates have been used as the primary surfactants in shampoos to create lather and remove dirt and oil. But now, researchers have developed new sulfate-free surfactants that are derived from natural sources and are gentler on the hair and scalp, as it includes ingredients such as decyl glucoside, cocamidopropyl betaine, and sodium lauroyl methyl isethionate. Many sulfate-free shampoos now contain natural and organic ingredients such as aloe vera, coconut oil, and shea butter, which are believed to be more-gentler on the hair and scalp and the ingredients are also more appealing to consumers who are looking for more natural and environmentally-friendly products.

Sulfate-Free Shampoo Market Report Highlights

  • Liquid segment is expected to grow at a higher CAGR over the study period, on account of its various beneficial features including easy to apply and ability to clean dandruff, dust and others effectively
  • Sachet segment accounted for the largest market share in 2022, which is mainly driven by its growing popularity as a cost-effective option and can also be create in various sizes
  • Homecare segment held the majority market share in 2022, mainly due to increasing adoption of the product among individuals to save their money on spending salons
  • E-commerce segment is projected to account for steady growth rate over the coming years, that is mainly driven by increased number of online channels offering cosmetic and personal care products
  • North America region dominated the global market with considerable share in 2022, owing to presence of some of the world’s largest manufacturer of shampoo
  • The global key market players include Hindustan Unilever, Johnson & Johnson, Natural Supply, Giovanni Cosmetics, Himalaya Herbals, Procter, and Honasa Consumer.

Polaris Market Research has segmented the sulfate-free shampoo market report based on form, packaging type, application, distribution channel, and region:

Sulfate-Free Shampoo, Form Outlook (Revenue - USD Billion, 2019 - 2032)

  • Solid
  • Liquid
  • Others

Sulfate-Free Shampoo, Packaging Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Bottles
  • Tubes
  • Sachet
  • Others

Sulfate-Free Shampoo, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Supermarkets
  • E-Commerce Platforms
  • Salons
  • Others

Sulfate-Free Shampoo, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Supermarkets
  • E-Commerce Platforms
  • Salons
  • Others

Sulfate-Free Shampoo, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Sulfate-Free Shampoo Market Report Scope

Report Attributes


Market size value in 2022

USD 4.70 billion

Revenue forecast in 2032

USD 6.36 billion


3.1% from 2023– 2032

Base year


Historical data

2019– 2021

Forecast period

2022 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Segments covered

By Form, By Packaging Type, By Application, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Procter & Gamble, Hindustan Unilever Ltd., Johnson & Johnson Services Inc., Shiseido Co. Ltd., Natural Supply Co., Honasa Consumer Pvt. Ltd., California Baby, Avlon Industries, Sephora USA Inc., Coty Inc., Loreal S.A., MamaEarth, Babo Botanicals, Devacurl, AG Hair, Giovanni Cosmetics Inc., Himalaya Herbals, Estee Lauder, Henkel, and Aveeno.

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