U.S. Incontinence and Ostomy Care Products Market Size Worth USD 12.35 Billion by 2034 | CAGR: 5.7%

The U.S. incontinence and ostomy care products market size is expected to reach USD 12.35 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Incontinence and Ostomy Care Products Market Share, Size, Trends, Industry Analysis Report By Type (Incontinence Care Products and Ostomy Care Products; Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Incontinence and ostomy care products are specialized medical solutions designed to manage bladder, bowel, or stoma-related challenges and support patients in maintaining hygiene, comfort, and dignity. The market is driven by the integration of advanced materials and ergonomic product designs that enhance user comfort and reduce skin-related complications. These innovations are enabling longer wear time, better mobility, and more discreet usage, which, in turn, are driving higher patient satisfaction and compliance. The market is witnessing a shift toward premium and high-performance care solutions that cater to both clinical and home-care settings, with manufacturers focusing on personalized fit and skin-friendly technologies.

Questions? Request a sample or make an inquiry before buying this report by clicking the link below: https://www.polarismarketresearch.com/industry-analysis/us-incontinence-and-ostomy-care-products-market/request-for-sample

The growing focus on interactive patient care models, which are reshaping how these products are developed, marketed, and adopted, further contributes to the growth opportunities. Increasing collaboration between healthcare providers, product manufacturers, and patient advocacy groups is promoting greater awareness and better education around incontinence and ostomy management. This shift is encouraging early intervention and improving care outcomes, as patients are more informed about available treatment options. Additionally, the focus on empowering patients through accessible information and supportive services is expected to influence further purchasing decisions and increase product adoption across diverse user groups.

Top of FormU.S. Incontinence and Ostomy Care Products Market Report Highlights

• Based on type, the incontinence products segment held a 42.09% revenue share in 2024, fueled by high urinary incontinence rates among seniors and chronic disease patients.
• The ostomy segment is projected to register a CAGR of 5.5% during the forecast period, driven by increasing ostomy surgeries due to colorectal cancer, IBD, and other GI disorders.
• A few global key market players include B. Braun Melsungen AG; Byram Healthcare Centers, Inc; Coloplast; ConvaTec; Hollister Incorporated; Kimberly-Clark Corporation; Salts Healthcare; Svenska Cellulose Aktiebolaget (SCA); Teleflex Incorporated; Total Home Care Supplies; Unicharm Corporation; and Urological Supplies Inc.

Polaris Market Research has segmented the U.S. incontinence and ostomy care products market report on the basis of type:

By Type Outlook (Revenue, USD Billion, 2020–2034)

• • Incontinence Care Products
    • Absorbents
    • Incontinence Bags
    • Others
  • Ostomy Care Products
    • Ostomy Bags
      • Colostomy Bags
      • Ileostomy Bags
    • Urostomy Bags
      • Continent Ileostomy Bags
      • Continent Urostomy Bags
    • Deodorants
    • Skin Barriers
    • Irrigation Products