The global Face Mask Market was valued at USD 4.41 Billion in 2019 and is expected to exhibit a CAGR of 24.6% over the forecast period. Wearing of face masks regularly is the new norm in almost all the countries across, in light of the global pandemic. It is being considered as an effective social norm to contain the spread of the virus. Face masks essentially have become the main point overall pandemic discussions and are being considered as one of essential items. Naturally, all these factors have resulted in a rise in huge demand for face masks.
According to the guidelines published by WHO for coronavirus disease (COVID-19) pandemic, it is advisable to cover the nose and mouth using face mask. The guidelines also state that the single-use mask should not be reused and are required to be replaced. These guidelines are being followed by almost all the governments worldwide and some of the countries have even made it mandatory to use the face mask while in public places. Due to these new developments, the market for facial mask has gained unprecedented growth in past few months.
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The growth in awareness for these wearables primarily in hospitals and industrial sectors are further expected to drive the market growth over the forecast period. The growth in the demand for premium mask in the global market is expected to create opportunities for the manufacturers. Moreover, the manufacturers along with the government organizations are mainly focusing on the development more advanced products in order to cater to the rising complexities associated with COVID-19 pandemic.
For example, India’s Defense R&D Organization (DRDO) developed advanced five-layered N-99 masks and these are being produced locally by dedicated manufacturing partners. It is predicted that the increase in the adoption of face masks globally due to the corona pandemic and rising awareness among the people globally will further positively impact the production, demand and supply of the face masks in the market in the coming years. Considering the current market trend, the face masks are widely adopted in the hospital sectors, industrial sectors, supermarkets, stores and foremost in the government departments among others.
The report will provide prices of each of the type segment on a country level basis. Government initiatives in helping companies in China to transition into face masks manufacturing hubs and granting subsidies has resulted in a rapid rise in new entrants. Provincial regulators are working in full-time to provide licenses to these new participants. However, adherence to globally accepted standards and quality norms remain a cause of concern.
One of the important materials used in the manufacturing of face masks is melt-blown fabric. The material is a fine mesh of synthetic polymer fibers that is used in the inner layer of masks. It allows easy breathing while still reducing the inflow of harmful contaminants, and infectious particles. These fibers typically are in the nanometer range. The increased capacities across the globe and difficulty and complexity involved in the production of the material has resulted in its shortage.
The market is primarily segmented on the basis of Type, By Distribution Channel, and by geographic region.
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On the basis of product type, the global Face Mask Market has been segmented into respirators, Surgical masks, and cloth face masks. It is expected that the N Series masks will grow at the highest CAGR over the forecast period. Wide awareness regarding usage of N series face masks, particularly N95 market segment, efficacy in preventing virus passage, easy to use, among others are some of the advantages benefitting the market segment growth. Rising demand from common populace across the globe is also catering to the market segment growth.
The manufacturers of the N95 mask are constantly ramping up their production to cater to the increasing demand for the product. These masks are being used across the healthcare facilities and are one of the most widely popular masks across the globe. The manufacturers such as Prestige Ameritech, Honeywell and 3M are among the top players which are consistently increasing the production capacity across respective domestic markets.
These masks are largely used by the healthcare professionals to enhance the overall protection. The name N – 95 denotes blocking around 95% of the airborne particles. The particles blocked are around size of 0.3 microns. These are significantly high priced as compared to the use and throw surgical masks. Recently the Centres for Disease Control and Prevention (CDC) announced that general public should avoid usage of these mask and should be used for healthcare officials or high-risk groups.
Based on distribution channel, the market is been segmented into E-commerce, hospital pharmacies, Retail Suppliers, supermarket, and others. In 2019, the hospital pharmacies segment accounted for highest market share in the global market. The growth in the major e-commerce giants such as Amazon, Alibaba, Euro pages, Flipkart and other numerous players are acting as the major point of sale for the consumers across the globe for buying the face mask and other numerous safety kits. The sale for these products has been witnessing tremendous growth owing to contactless delivery, door services and low price of the product.
The product offered by these giants can be compared easily online and also the manufacturer warranty and the certification can be compared offering significant boost of the sales channel. Also, the authenticity of the product can be correctly compared on the online portals before buying thus making it easy to buy and pay price. The manufacturers are also offering the product on their respective websites to boost sales.
In 2020, North America face mask market is expected to witness significant growth owing to the maximum number of COVID-19 cases in the region. Increasing number of patients in U.S. will benefit the face masks industry over the coming time. Presence of major healthcare companies in the country along with large number of cases in the region will boost the product demand. The players in the region are consistently increasing the masks production capacity to cater to the increasing product demand.
The countries in Europe have almost been able to curb the spread of the virus and reduce the spread to a significant extent. The countries in the region have been adding significant amount of the production lines to ramp up the manufacturing units of the masks. The relaxation of the rules pertaining to the lockdown, mandatory usage of masks in the public places and strong competition for the masks manufacturing are the key factors for the growth in the product demand.
Innovation, development and awareness are expected to play an important role in the development of the demand and consumption of face masks in the global market in the coming years. It is predicted that the product launches, product developments, and partnerships are the key strategies in order to enhance the market position across the globe.
Companies are trying to optimize their value chains in order to cater to the phenomenal rise in demand. The huge rise in demand has also increased the intensity of industrial rivalry, wherein, companies are trying to gain market share based on distribution channel, price and efficacy. Companies are facing hurdles due to other factors such as banning of exports, and requisitioning of supplies. Some of the major industry participants of the face masks market include Moldex, Shanghai Dasheng, Kimberly-Clark, BDS, Gerson, Halyard Healthcare, SAS Safety Corp., Honeywell, Irema, KOWA, 3M, McKesson, MolnlyckeHealth, CM, Sinotextiles, DACH, Te Yin, Hakugen, and Uvex among others.