The global Face Mask Market was valued at USD 1.20 Billion in 2019 and is expected to exhibit a CAGR of 22.1% over the forecast period. There is a sudden surge in this market specifically due to the COVID-19 pandemic which has hit all the countries across the globe. Face mask are primarily used to create a physical barrier for the harmful bacteria to enter in the body of the wearer. It also restricts the contamination which is potentially present in the environment, which can enter by mouth or nose.
According to the guidelines published by WHO for coronavirus disease (COVID-19) pandemic, it is advisable to cover the nose and mouth using face mask. The guidelines also state that the single-use mask should not be reused and are required to be replaced. These guidelines are being followed by almost all the governments worldwide and some of the countries have even made it mandatory to use the face mask while in public places. Due to these new developments, the market for facial mask has gained unprecedented growth in past few months.
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The growth in awareness for these wearables primarily in hospitals and industrial sectors are further expected to drive the face mask market growth over the forecast period. The growth in the demand for premium mask in the global market is expected to create opportunities for the manufacturers. Moreover, the manufacturers along with the government organizations are mainly focusing on the development more advanced products in order to cater to the rising complexities associated with COVID-19 pandemic.
For example, India’s Defense R&D Organization (DRDO) developed advanced five-layered N-99 mask and these are being produced locally by dedicated manufacturing partners. It is predicted that the increase in the adoption of face mask globally due to the corona pandemic and rising awareness among the people globally will further positively impact the production, demand and supply of the face mask in the market in the coming years. Considering the current market trend, the face mask are widely adopted in the hospital sectors, industrial sectors, supermarkets, stores and foremost in the government departments among others.
The market is primarily segmented on the basis of Type, By Distribution Channel, By End-Use, and geographic region.
By Distribution Channel
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On the basis of product type, the global Face Mask Market has been segmented into respirators, Surgical mask, and cloth face mask. It is expected that the N Series mask will grow at the highest CAGR over the forecast period. Wide awareness regarding usage of N series face mask, particularly N95 market segment, efficacy in preventing virus passage, easy to use, among others are some of the advantages benefitting the market segment growth. Rising demand from common populace across the globe is also catering to the market segment growth.
Considering the current market trend, N95 face mask segment accounted for the highest CAGR during the forecast period owing to the growth in consumption and demand for technically advance face mask. The demand for P series face mask is also gaining traction and is expected to gain prominent market share during the forecast period.
Based on distribution channel, the market is been segmented into E-commerce, hospital pharmacies, Pharmacy and Drugstores, supermarket, and others. In 2019, the hospital pharmacies segment accounted for highest market share in the global market. The growth in the demand from medical workers and the high number of COVID-19 cases have pushed the demand for these face mask through hospital pharmacies. Furthermore, government organizations are also providing high quality advance mask through these pharmacies to the healthcare workers and general public. This has benefitted the market share for hospital pharmacy.
Furthermore, e-commerce platforms including online pharmacies, are growing rapidly with highest CAGR. This is majorly due to the people who are ordering face mask online to avoid public contacts and to maintain social distancing. Increasing availability of mask on these ecommerce platforms, various different models and price range has helped the consumers to choose the mask of their choice, thereby benefitting the segment growth.
On the basis of end use, the industry is segmented into Hospitals and Clinics, Industries and Others. Hospitals and clinics are already operating at their full capacity due to the recent corona pandemic. Therefore, they are focusing more on their employee safety as a part of their human resource planning and therefore are utilizing PPEs including face mask. Such trends have resulted the market segment to emerge as the largest one in 2019 and is expected to do so in 2020 and so on.
Industries are also likely to contribute significantly to the overall face mask industry growth. With the lifting up of lockdown in some parts of the globe, governments are taking concentrated efforts to contain the spread of the corona virus and are issuing advisories of which utilization of face mask is an important constituent. Thus, with industries getting back to normal production and activity, it is expected that the demand for this segment will grow as well.
In 2020, North America is predicted to dominate the global market owing to the maximum number of COVID-19 cases in the region. This demand is closely followed by Europe since majority of the countries in this region are largely affected due to the pandemic. Asia Pacific however is expected to grow at higher CAGR due to the adoption of the mask in high population countries such as China and India and would primarily influence the consumption and demand of the face mask in the region in the coming years.
It is expected that the growth in demand for the health workers in the region is further expected to create opportunities in the market. In addition, Asia Pacific is one of the leading manufacturers for hospital supplies including the facial mask, which creates growth opportunities in the market in the future.
Innovation, development and awareness are expected to play an important role in the development of the demand and consumption of face mask in the global market in the coming years. It is predicted that the product launches, product developments, and partnerships are the key strategies in order to enhance the market position across the globe.
Moreover, the key players involved in the global market include, Moldex, Shanghai Dasheng, Kimberly-Clark, BDS, Gerson, Halyard Healthcare, SAS Safety Corp., Honeywell, Irema, KOWA, 3M, McKesson, MolnlyckeHealth, CM, Sinotextiles, DACH,Te Yin, Hakugen, and Uvex among others are key players in the market.