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online dating application market

Online Dating Application Market Share, Size, Trends, Industry Analysis Report, By Revenue Generation (Subscription {Age, Gender, Type}, and Advertisement); By Region; Segment Forecast, 2022 - 2030

  • Published Date: Jan 2022
  • Pages: 110
  • Format: PDF
  • Report ID: PM2224
  • Base Year: 2021
  • Historical Data: 2018 - 2020

Report Summary

The global online dating application market was valued at USD 7.55 billion in 2021 and is expected to grow at a CAGR of 12.65% during the forecast period. The growing adult population, along with the increasing proliferation of smartphones, is acting as a catalyzing factor for industry growth. Also, the rising usage of internet facilities provides access to numerous digital or online services. Besides, continuous technological developments of these applications, like penetration of AI services, offer various suggestions and guidance to users and recommend people with the consumer’s likes & interests. Furthermore, rising acceptance for outer caste marriages & dating is also boosting the demand of the online dating application market across the globe.

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The onset of the COVID-19 pandemic exhibits a positive influence on the global online dating application market. The imposition of lockdown and execution of stringent social distancing norms by the regulatory accelerates the proliferation of various digital services. For instance, as per a survey carried out, in March 2020, Tinder accounted for 3 billion swipes in a day. Furthermore, dates records on OkCupid augmented by 700% between March 2020 and May 2020. Bumble’s video calls also rise by 70%. Therefore, these factors bring an upsurge in the industry development in the approaching years.

Online Dating Application Market 2030

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Industry Dynamics

Growth Drivers
Millennials are more precise and mindful for selecting their significant other, like-intellect insight on diverse aspects, and common interests like or dislike. Thereby, this has propelled market demand, which leads the technological developments for fulfilling the growing needs of the consumers. A variety of online dating application companies has adopted artificial intelligence (AI) to offer suggestions and provide guidance to their users like which place is the best alternative to go on a first date with a person that they have met online.

For instance, eHarmony- the online dating services provider, declared the advancements of its AI-enabled feature, which push consumers to recommend meeting in person after they have been talking in these applications for a while. Besides, these applications also proficiently utilize novel technologies in their services for offering a superior consumer experience. For instance, Badoo- the online dating services provider, publicized the addition of a live video chat feature into its applications in 2018. This feature allows users to have a chance to talk face-to-face. Thereby, this penetration of technology is gaining huge traction among online dating application companies, which, in turn, propels online dating application market growth in the near future.

Report Segmentation

The market is primarily segmented on the basis of revenue generation, and region.

By Revenue Generation

By Region

  • Subscription
    • Age
      • 18-25 years
      • 25-34 years
      • 35-50 years
      • Above 50 years
    • Gender
      • Male
      • Female
    • Type
      • Annually
      • Quarterly
      • Monthly
  • Advertisement
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Austria)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Insight by Revenue Generation

The subscription segment is recorded with the largest revenue share in 2021 and is expected to lead the market in the forecasting years. The growth is mainly attributed to the broad presence of free applications which offer limited features for free usage and charge a subscription fee for premium features. However, the subscription fees can vary depending upon the apps and their features. Based on age, the registrations of the individuals aged 18-25 years on the free online dating apps are continuously rising at a significant pace, owing to the rise in smartphone penetration among adults. As per Survey Monkey Intelligence, Tinder is the leading player, followed by Bumble in the age group of 18-25 years. This is expected is anticipated to drive segmental growth.

On the basis of gender, the outbreak of the pandemic has especially induced a change in the attitude to dating among women. In India, female users grew by around 12% in 2020, as per the dating platform QuackQuack. It is also being seen that more than 52% of the females are open to dating men belonging to other cities, whereas nearly 48% preferred partners from the same city. The monthly subscription sub-segment is projected to expand the market at the highest CAGR during the foreseen period. Monthly subscriptions enable users to take benefit of premium features prior they can go for annual or quarterly subscriptions. For instance, Truly Madly enables users to add five adjectives in their user profile to describe themselves, which is anticipated to drive the growth of the segment.

Geographic Overview

Geographically, North America is accounted with the largest revenue share in the global market in 2021 and is likely to dominate the market over the upcoming scenario. This is due to the presence of a huge affordable client base with high disposable income in the online dating services in the region. According to 2016 data, around 43 million were active users in the region, which eventually created a huge market size for these online applications.

Further, it is unlikely that a novel competition will evolve in the North American market since Tinder, Hinge, and Bumble cover casual to serious, students to middle-aged professionals. Some other services, including Match.com and OkCupid, cover older and more serious relationships. Tinder, followed by PlentyOfFish and Bumble, was among the prevalent platforms in the U.S. in 2019. This, in turn, is anticipated to drive the demand for these online applications in the region.

Moreover, the Asian-Pacific market is anticipated to grow with the highest CAGR among all other regions rapidly. This fast growth of the market can be attributed to the proliferation of smartphones and the growing usage of the internet in the region. Busy schedules have further contributed to the growing popularity of these online applications services in the Asian region. On the other hand, several Asia Pacific countries follow a casual approach to dating via online applications on account of the increasing internet penetration. As per the Chinese dating services application “Tantan,” the average time spent by Chinese adults has risen by more than 30% in the pandemic period of around period.

Competitive Insight

Some of the major players operating in the global market include Badoo, Bumble, Coffee Meets Bagel, eHarmony, Inc., Grindr LLC, Match.com, OkCupid, Plentyoffish, rsvp.com.au Pty Ltd., Spark Networks, Spice of Life, The League, The Meet Group, Tinder, Zoosk, Inc.

Online Dating Application Market Report Scope

Report Attributes

Details

Market size value in 2021

USD 7.55 billion

Revenue forecast in 2030

USD 12.65 billion

CAGR

6.0% from 2022 - 2030

Base year

2021

Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2022 to 2030

Segments covered

By Revenue Generation, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies

Badoo, Bumble, Coffee Meets Bagel, eHarmony, Inc., Grindr LLC, Match.com, OkCupid, Plentyoffish, rsvp.com.au Pty Ltd., Spark Networks, Spice of Life, The League, The Meet Group, Tinder, Zoosk, Inc

Key Take-Away
Polaris Market Research
Online Dating Application Market Size Global Report, 2022 - 2030