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outdoor power equipment market

Outdoor Power Equipment Market Share, Size, Trends, Industry Analysis Report, By Equipment [Mowers (Riding, Non-riding), Trimmers & Edgers, Blowers (Backpack, Handheld), Tillers & Cultivators, Snow Throwers, Others]; By Power Source (Fuel Powered, Electric Powered); By Regions; Segment Forecast, 2020 - 2027

  • Published Date: Dec 2020
  • Pages: 103
  • Format: PDF
  • Report ID: PM1755
  • Base Year: 2019
  • Historical Data: 2016 - 2018

Report Summary

The global outdoor power equipment market was valued at USD 22.32 billion in 2019 and is expected to grow at a CAGR of 3.4% during the forecast period. The factors attributable to the market growth include rising housing and construction activities across the globe, the surge in consumer spending, and significant changes in recreational and leisure activities. Moreover, other factors such as technology, affordability, and trade activities also expected to play an important role in shaping market potential.

The future of the market is dependent on battery technology and the use of robotics. Powered equipment has a low operating cost, use cleaner energy, and are well suited for both residential and the commercial sectors. The adoption of robotic lawnmowers is expected to increase over the coming years, due to price reduction, improvement in the technology, and ease of use.

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Industry Dynamics

Growth Drivers
Consumer preference for green spaces such as gardens and lawns is growing significantly in urban areas. Several consumers across the region are experimenting with innovative ways to bring urban greenery into the mainstream cities. Cities are creating greener spaces to create more comfortable and environment-friendly places to live. Green spaces in urban areas bring more competitive, and broader economic and environmental benefits driving the need for outdoor power equipment.

Do it Yourself (DIY) attitude is the rising trend contributing towards the surge in adoption of devices. The availability of several types of equipment with ergonomic designs led to an increase in the demand for outdoor power equipment across the globe. Stringent regulations regarding periodic maintenance of gardens and properties in private and community premises create preferences for outdoor power equipment in the DIY market.

Outdoor Power Equipment Market Report Scope

The market is primarily segmented on the basis of equipment, power source, and region.

By Equipment

By Power Source

By Region

  • Mowers
    • Riding
    • Non-riding
  • Saws
  • Trimmers & Edgers
  • Blowers
    • Backpack Blowers
    • Handheld Blowers
  • Tillers & Cultivators
  • Snow Throwers
  • Others
  • Fuel-Powered
  • Electric-Powered
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Insight by Equipment

Based on the equipment, the outdoor power equipment market is categorized into mowers, trimmers & edgers, blowers, tillers & cultivators, snow throwers, and others. The saws segment is expected to witness significant growth over the forecast period. As consumers are preferring cordless devices, the vendors in the market launched interchangeable batteries and are offering two batteries to enable the facility of charging one battery while the other is in use. As a result, the demand for cordless outdoor power equipment is expected to witness substantial demand.

Insight by Power Source

Based on the power source, the outdoor power equipment market is bifurcated into fuel and electric powered. In 2019, the electric-powered segment accounted for the largest share. The growth is attributed to advancements in battery technology, the development of high-performance long-lasting batteries, coupled with urbanization and government-backed construction projects. In addition, with the increasing consumer preference for green technology, the demand for electric-powered equipment is expected to witness substantial growth.

Geographic Overview

Geographically, the outdoor power equipment market is bifurcated into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. North America is the largest revenue contributor followed by Europe and the Asia Pacific. In 2019, North America accounted for over 40% of the global market. There are over 50 companies operating in the U.S. alone. This makes the competition tough and thus an entry barrier. However, the manufacturing cost of some of the equipment is low, moreover, buyers have also become quality conscious. With the growing competition and increasing product innovation and differentiation among the manufacturers, there is an increasing rivalry amongst the competitors. The threat of substitute products or services externally is low; however, the existing equipment can be replaced by technologically advanced models over the forecast period.

Like any other product in the market, e-commerce has also encroached on the outdoor power equipment industry. Consumers prefer shopping online owing to the ease of purchasing and the wide variety of products offered by the platforms. Several e-retailers have also come up with online consulting, which helps the customer decide the best equipment suited for their needs. This has also made manufacturers directly sell their products via online channels and hence, increase their profit margins. The market in Asia Pacific is driven by both infrastructure and residential construction projects. Countries such as China and India are investing heavily in infrastructural activities, smart cities, and urban planning. Moreover, growing urbanization with rising in construction activities paving opportunities for the small and big players operating in the area.

Competitive Insight

The prominent players operating in the market include Briggs & Stratton Corp., Ariens Company, Stanley Black & Decker, Inc., AL-KO KOBER GROUP, Husqvarna AB, Schiller Ground Care, Yamabiko Corp, Techtronic Industries Company Ltd, Emak S.p.A., Honda Motor Company, Ltd., Excel Industries, Inc., CHEVRON (China) Trading Co., Ltd., Andreas Stihl AG & Company KG, MTD Holdings Inc., and Makita Corp.

Key Take-Away
Polaris Market Research
Outdoor Power Equipment Market Size | Global Industry Report, 2027