Patient Engagement Solutions Market Share, Size, Trends, Industry Analysis Report
By Component (Software, Services, Hardware); By Delivery Type (Web-based/Cloud-based, On-premises); By End-Use (Payers, Providers, Individual Users); By Application; By Regions; Segment Forecast, 2025 - 2034
- Published Date:Sep-2025
- Pages: 119
- Format: PDF
- Report ID: PM1868
- Base Year: 2024
- Historical Data: 2020-2023
The global patient engagement solutions market size was valued at USD 22.58 billion in 2024, exhibiting the CAGR of 7.0% during the forecast period. Increasing utilization of electronic health records, rising burden of chronic diseases, a surge in usage of smartphones, and adoption of telehealth services, particularly by the old age population are the key factors responsible for market growth. This is illustrated by the survey conducted by National Health Service, in the UK, it is being observed that more than 91.5% of the patients felt assured while using technology-based medical care.
Key Insights
- By component, software segment held the largest share in 2024. This is because software lies at the centre of modern patient engagement systems and is crucial for engaging with patients.
- By delivery type, the web-based/cloud-based systems held the largest share in 2024. These systems offer advantages such as improved flexibility and scalability, lower cost of implementation, and easier maintenance as compared to on-premise solutions.
- By end use, providers segment held the largest share in 2024. The main users of these solutions to enhance patient care, streamline operational procedures, and improve patient outcomes are healthcare providers, which are hospitals and clinics.
- By application, the health management held the largest share in 2024. This category encompasses tools for managing chronic illnesses, wellness programs, and even remote monitoring. The increased incidence of chronic diseases on a global scale is a major driving factor for this.
- By region, North America held the largest share in 2024. This is due to a well-built tiered healthcare ecosystem, Canada and the US's excessive investment in digital health technologies as well as patient engagement solutions, and finally, government funding.
Industry Dynamics
- The rise in patient care drives the patient engagement solutions, which aims to engage the patient actively in their health and wellness to lower health expenditures.
- Another important driver is the increase in number of chronic diseases, as people suffering from chronic ailments like diabetes or arthritis require constant medical support.
- The growing use of tools, such as mobile applications and simple wearables, targeting the use of digital health technology, is another major driver.
Market Statistics
- 2024 Market Size: USD 25.03 billion
- 2034 Projected Market Size: USD 161.88 billion
- CAGR (2025-2034): 20.5%
- North America: Largest market in 2024
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AI Impact on the Market
- AI implemented in healthcare is offering new solutions, such as automated assistants that can interface with users. Automation allows patients to acquire answers to routine inquiries that assist in their medical appointment scheduling.
- AI improves self-care facilitation and provides customized health plans and reminders for specific goals.
- AI also streamlines operations directly and indirectly by automating repetitive processes such as billing and scheduling or patient record management.
Increasing usage of smartphones had expedited the adoption of digital health services for both consumers and service providers. Moreover, a surge in healthcare apps and the emergence of wearable devices enabled better patient care through proper health management solutions. This has augmented the more dependence of patients on mHealth apps. Hence, the situation of COVID-19 is bound to play a substantial role in healthcare digital transformation.
Moreover, favorable government initiatives in the coming years are likely to foster market growth. In line with this, FDA previously established the “Patient and Caregiver Connection” to promote solutions and services to adopt innovative patient engagements. The program was designed to foster effective engagement with caregivers, patients, and service providers for proper evaluation and surveillance of concerning treatment or surgeries.
Such connection programs are widely accepted in emerging markets. For instance, in March 2019, Columbia Asia Hospital collaborated with MphRx to introduce a patient engagement application to digitally transform medical care and services to invigorate patient engagement.
What is the impact of gamification on the patient engagement solutions market?
Gamification is positively influencing the patient engagement solutions industry. Gamified elements such as progress tracking and rewards encourage patients to follow prescribed treatment processes. Interactive features in these platforms enable a better understanding of health conditions and facilitate effective self-care practices. Gamification makes health management more enjoyable. It boosts patient satisfaction and participation. Healthcare providers, pharmaceutical companies, technology developers, and insurers collaborate to foster innovation in these solutions. With the industry expansion, these stakeholders focus on addressing challenges related to engagement and data privacy to realize the potential of gamified patient engagement. The following table comprises key players, the impact of gamification on Patient Engagement Solutions (PES), and use cases.
|
Market Player |
Impact of Gamification |
Key Benefits |
Use Cases |
|
Healthcare Providers |
Integration of points, badges, leaderboards, and other gamified elements into digital health platforms |
|
For chronic disease management such as diabetes, cardiovascular diseases, and obesity |
|
Technology Developers |
Development of gamified healthcare apps and platforms |
|
Platforms track patient behavior and tailor engagement strategies |
|
Pharmaceutical Companies |
Gamification for patient awareness and clinical trials |
|
Progress tracking and rewards encourage effective medication use and engagement in clinical studies |
|
Payers/Insurers |
Gamified programs and challenges for policyholders |
|
Incentivizes healthy behaviors through challenges, rewards, and community leaderboards |
The introduction of gamification facilitates better clinical outcomes and enhances user engagement. This prompts patients to adopt engagement solutions. Hence, integrating gamification into these solutions is expected to offer lucrative opportunities in the market during the forecast period.
Patient Engagement Solutions Market Report Scope
The market is primarily segmented on the basis of product, by function, by application, and geographic region.
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By Component |
By Delivery Type |
By End-Use |
By Application |
By Region |
|
|
|
|
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Insight by Component
The software patient engagement solutions market segment accounted for the largest market revenue share, in 2024. Softwares are easy to install, use, and drug information can also be available on time and helps in the efficient real-time digital transfer of physician’s prescription. This software is primarily used in home healthcare and remotely monitoring of health in the market. One of the popular suites is the NextGen Office, a cloud-based HER, developed by Kareo. This is web-based billing and medical practice solutions.
The service patient engagement solutions segment is projected to witness the highest market growth over the study period. Service is one of the crucial parts of the effective operation of engagement solutions. It helps in leveraging analytics solutions on-premise or cloud, which enables prediction and interventions in the live training method. This also helps in providing personalized education to the patients which increases its adoption rate.
Insight by Delivery Type
In 2024, the web-based patient engagement solutions segment accounted for the largest market revenue share. The adoption of web-based portals is increasing at an alarming rate, owing to its remote access, real-time data tracking, user-friendliness, data back-up, and several others integrated features. In line with this, the companies in the market for patient engagement solutions are investing heavily in cloud-based patient engagement solutions and services.
For instance, in May 2020, software giant, Microsoft introduced “Microsoft Cloud” catering to healthcare. The platform provides real-time engagement solutions, apart from data analytics and telehealth services. However, the on-premise patient engagement solutions segment is projected to register a lucrative market growth over the study period. It provides patient medical data security, easy accessibility, and easy retrieval. The inclination of on-premise services mostly due to its complete access to information.
Geographic Overview
In 2024, the North America patient engagement solutions market accounted for over 35.0% of the global industry. The region’s market dominance is attributed to the rapid adoption of mHealth solutions, significant investments in digital health, and favorable government policies supporting implementation.
Moreover, increasing patient awareness coupled with a rise in intent towards decreasing the cost of healthcare delivery to provide real-time diagnosis and treatment of the disease or any severe condition. Hence, with better implementation of innovative technologies, the region is likely to witness significant market growth for patient engagement solutions.
Asia Pacific patient engagement solutions industry is projected to witness a lucrative market growth over the study period. Advances in medical infrastructure, rising budget allocations to government and municipal hospitals, coupled with a rise in patient’s disposable income are the key factors contributing to the region’s growth. Moreover, economic development and strong government intent, particularly in India and China also supporting the region’s patient engagement solutions market growth.
Competitive Insight
The prominent players operating in the market for patient engagement solutions are Allscripts Healthcare Solutions, Cerner Corporation, McKesson Corporation, Phytel Inc., Medecision Inc., YourCareUniverse Inc., GetWellNetwork Inc., Orion Health Ltd., Lincor Solutions Ltd., and Athenahealth, Inc.
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Recent Development
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September 2024: AllazoHealth launched an advanced AI-powered content optimization solution aimed at helping pharmaceutical companies personalize patient communications and improve both medication initiation and adherence.
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December 2022: EnlivenHealth announced the introduction of its Patient Engagement Network (PEN). This new solution, which integrates EnlivenHealth's national pharmacy network with advanced data insights and digital engagement technologies, aims to improve patient health outcomes and boost brand loyalty.
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May 2023: LCH Health and Community Services partnered with athenahealth to improve patient and provider experiences and support its growth strategy. With the new partnership, LCH Health and Community Services will implement athenaOne, athenahealth’s cloud-based electronic health record (EHR), medical billing, and patient engagement solution, to offer a more unified experience.
FAQ's
? The global market size was valued at USD 22.58 billion in 2024 and is projected to grow to USD 44.31 billion by 2034.
? The global market is projected to register a CAGR of 7.0% during the forecast period.
? North America dominated the share in 2024.
? A few key players include Allscripts Healthcare Solutions, Cerner Corporation, McKesson Corporation, Phytel Inc., Medecision Inc., YourCareUniverse Inc., GetWellNetwork Inc., Orion Health Ltd., Lincor Solutions Ltd., and Athenahealth, Inc.
? The providers segment accounted for the largest share of the market in 2024.
? The health management segment dominated the market in 2024.
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