Theme Park Tourism Market Strategic Window for Opportunities till 2032
Theme Park Tourism Market Strategic Window for Opportunities till 2032

Theme Park Tourism Market Share, Size, Trends, Industry Analysis Report, By Revenue Source (Tickets, Merchandise, Lodging, Food and Beverage); By Booking Channel; By Tourist Type; By Tour Type; By Consumer Orientation; By Age Group; By Region; Segment Forecast, 2023 - 2032

  • Published Date:Oct-2023
  • Pages: 114
  • Format: PDF
  • Report ID: PM3805
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global theme park tourism market was valued at USD 49.46 billion in 2022 and is expected to grow at a CAGR of 12.2% during the forecast period.

Theme park tourism is gaining traction nowadays. COVID- 19 changed people's perspectives on outings. People are demanding travel after the pandemic restrictions. This is creating new demand for tourism and, in turn, theme parks. These parks are collections of shows, attractions, rides, and activities centered around specific themes. This theme is mostly based on books, fairy tales, popular movies, and imaginary worlds. The collaborative study conducted by the Themed Entertainment Association and AECOM released the Global Attraction Attendance Report in 2022.

Theme Park Tourism Market Size

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According to the report, Disneyland Paris increased theme park attendance by 184% from 2021 to 2022. This is implying that the world is moving out of pandemic trauma and participating in theme parks for stress relief on the weekends. 

Industry Dynamics

Growth Drivers

Disneyland-Inspired developments

Rising government initiatives to promote theme tourism in the countries are creating huge participation of people in tourism. Theme Park Tourism attracts international tourists to witness popular theme parks. This tourism visit by foreigners enhances the expansion of a country's economy in the form of economic contribution by stimulating the hospitality and transportation industries. This encourages governments to support tourism in their respective countries. The Government of Jammu and Kashmir is planning to deploy a Disneyland-type amusement park in Srinagar spread over 100 acres. This will create a signaling effect among nations to establish theme parks, which in turn will drive the growth of the theme park industry.

Theme Park Tourism Market Share

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Report Segmentation

The market is primarily segmented based on revenue source, booking channel, tourist type, tour type, consumer orientation, age group and region.

By Revenue Source

By Booking Channel

By Tour Type

By Consumer Orientation

By Age Group

By Region

  • Tickets
  • Merchandise
  • Lodging
  • Food and Beverage


  • Phone Booking
  • Online Booking
  • In Person Booking


  • Independent Traveler
  • Package Traveler
  • Tour Group


  • Men
  • Women
  • 15-25 years
  • 26-35 years
  • 36-45 years
  • 46-55 years
  • 66-75 years
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Revenue Source Analysis

Ticket segment is expected to witness fastest growth over the forecast period

Ticket segment is expected to have faster growth in the market. The ideal revenue model for theme parks is tickets. Rising attendance for theme parks enables an increase in the revenue generated for the associated park by the growth in ticket sales. These parks are offering promotional campaigns and discount offers to grab a large chunk of consumers. Recently, Disney World offered a Disney Summer Magic Ticket to people in Florida. This offer allows people to purchase three-day tickets for $229 plus tax or three-day tickets for $203 plus tax. This attracts people's attention to visiting theme parks.

By Booking Channel Analysis

Online Booking segment accounted for the largest market share in 2022

Online booking segment held the largest market share for the market in the study period. This mode of booking is more accessible to tourists, both domestically and internationally. The easiest mode to book tickets is online. It is more convenient than in-person or phone booking. These online booking platforms also help theme parks optimize their offerings and strategies by analyzing consumer preferences and behaviour. In this way, it will help theme parks make data-driven decisions in their business operations, driving the growth of the industry

By Tour Type Analysis

Package Traveler segment is expected to have higher growth

Package Traveler segment is projected to witness a higher growth rate in the forecast period. This involves the pre-planning of accommodation, transportation, and buying theme park tickets in advance. This provides convenience for the international tourists to plan their day accordingly. Theme Park packages have discounted rates compared to independent bookings. This type of booking is popular for trips with families, friends, and school vacations.

By Consumer Orientation Analysis

Women consumer orientation is driving market demand

Women segment is witnessing higher demand for theme park tourism. This is due to the security and safety precautions taken by theme parks for women's protection. In theme parks, they cover a wide range of attractions that cater to different people's interests and preferences. Now, theme parks are focused on princess themed attractions and shopping outlets. This is driving women to visit theme parks occasionally along with the family or friends.

By Age Group Analysis

15-25 age group is playing dominant role in driving demand for tourism industry

15-25 segment witnessed higher demand in 2022 than other age groups. The younger generation is more likely to prefer activities that are adventurous and fun. This is enhancing the young people's visits to theme parks, as these parks facilitate fun and adventurous activities. Social media is making information pass more quickly than word of mouth from individuals through posts and videos by netizens about their visits to some enjoyable places like theme parks. With a feeling of missing out, the people who saw the posts are visiting theme parks. In a way, social media networks are raising brand awareness among young people.

Regional Insights

Asia Pacific expected to have higher growth rate in the forecast period

Asia Pacific is registered to witness a higher growth for the market. Many countries in the region are showing interest in developing tourism by improving infrastructure, including transportation facilities, hotels, airports, and the establishment of theme parks. China has announced its plan to construct a theme park called 'Legoland' in its annual economic plan for 2023. India is also moving forward in developing theme parks. Maharashtra Tourism Development Corporation initiated the Chatrapati Shivaji Maharaj theme park, in Nashik. These developments, which increase the availability of different types of theme parks in the region, will attract a higher number of tourists, driving the growth of the market.

North America held a larger revenue share for the market. This region is witnessing rapid development activities by the governments. For instance, Oklahoma State is establishing 'Heartland Theme Park and Resort' by 2026 with a $2 billion budget to boost the tourism industry in the United States. This park will cover 1000 acres with an American theme and a variety of live shows. This rising development activity among the nations in this region will lead to greater revenue in the foreseeable future.

Market Key Players & Competitive Insight

The global theme park tourism market is competitive, with major industry players continuously investing in innovation, immersive experiences, and intellectual property rights to attract visitors. Strategic expansions, both domestically and internationally, coupled with mergers and acquisitions, play a pivotal role in their growth strategies. Additionally, advancements in technology and the integration of digital experiences have become crucial in staying competitive, as they enhance visitor engagement and satisfaction. As the industry evolves, adapting to changing consumer preferences and demographics remains vital for sustained success in this dynamic and competitive landscape.

Some of the major players operating in the global market include:

  • Cedar Fair Entertainment Company
  • Merlin Entertainments
  • SeaWorld Parks & Entertainment
  • Six Flags Entertainment
  • Universal Parks & Resorts
  • Walt Disney Company

Recent Developments

  • In July 2023, Greater Hyderabad Municipal Corporation (GHMC) plans to develop a new Mughal Empire theme park in Golden Heights Colony at an estimated cost of 2.24 crore. This project aims to develop green cover in the city.
  • In June 2023, a new Harry Potter Theme Park opened in Tokyo. It showcased Diagon Alley, the Forbidden Forest, Platform 9 and 3 Quarters, and the Great Hall. This theme park is dedicated to the spin-off series along with Harry Potter.

Theme Park Tourism Market Report Scope

Report Attributes


Market size value in 2023

USD 55.33 billion

Revenue forecast in 2032

USD 155.55 billion


12.2% from 2023 - 2032

Base year


Historical data

2019 - 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Revenue Source, By Booking Channel, By Tourist Type, By Tour Type, Consumer Orientation, By Age Group, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


The theme park tourism market report covering key segments are revenue source, booking channel, tourist type, tour type, consumer orientation, age group and region.

Theme Park Tourism Market Size Worth $155.55 Billion By 2032.

The global theme park tourism market is expected to grow at a CAGR of 12.2% during the forecast period.

Asia Pacific is leading the global market.

key driving factors in theme park tourism market are Disneyland-Inspired Developments