Diet and Nutrition Apps Market Expects $40.07 Billion By 2032, CAGR: 17.4%

Diet and Nutrition Apps Market Size Worth $40.07 Billion By 2032 | CAGR: 17.4%

The global Diet and Nutrition Apps market size is expected to reach USD 40.07 Billion by 2032, according to a new study by Polaris Market Research. The report “Diet and Nutrition Apps Market Share, Size, Trends, Industry Analysis Report, By Service (Free, Paid); By Platform; By Device Type; By Region; Segment Forecast, 2024- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.  

Increasing smartphone penetration globally is a significant driver behind the growth of the diet and nutrition apps market. With smartphones becoming more accessible and affordable, they serve as powerful tools for accessing health-related information and services. Diet and nutrition apps leverage this widespread smartphone adoption, offering features such as food tracking, meal planning, and personalized recommendations. The convenience of having these apps readily available on smartphones encourages users to incorporate them into their daily routines, facilitating easier management of dietary intake and healthier choices.

Personalization and customization are pivotal in increasing the adoption of diet and nutrition apps. These apps leverage advanced algorithms to provide personalized recommendations, including customized meal plans and dietary suggestions based on users' preferences, restrictions, and health goals. Additionally, they offer real-time tracking and monitoring features, allowing users to monitor their food intake and physical activity, enhancing engagement and motivation. Furthermore, some apps provide personalized coaching and support, further enhancing user experience.

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The diet and nutrition apps market is seeing notable growth fueled by the rising adoption of remote monitoring and telehealth solutions. These technologies enable healthcare providers to remotely monitor patients' dietary habits, track nutritional intake, and offer personalized nutrition guidance. Diet and nutrition apps are integral to these platforms, allowing patients to conveniently track food intake, communicate with healthcare professionals, and receive real-time support. Accelerated by the COVID-19 pandemic, these solutions offer safe alternatives to in-person consultations while expanding access to dietary guidance for remote or underserved populations.

Corporate wellness programs often include access to diet and nutrition apps as part of wellness benefits, encouraging healthier lifestyle choices among employees. By providing convenient tools for monitoring dietary habits and making healthier food choices, these apps contribute to improved overall health, productivity, and employee satisfaction. Furthermore, they offer employers insights into employee health behaviors, facilitating tailored wellness initiatives.

Diet and Nutrition Apps Market Report Highlights

  • In 2023, the paid segment held significant revenue share held significant revenue share owing to personalized features like customized meal plans, and ad-free experiences.
  • In 2023, the iOS segment held significant revenue share owing to affluent user base, app store ecosystem, and brand loyalty & user experience.
  • In 2023, the smartphones segment held significant market revenue share as they offer convenient, accessible, and personalized tools for control of dietary habits and improvement of health and well-being.
  • In 2023, North America region dominated the global market due to rising obesity rates, high smartphone penetration, and increasing health consciousness.
  • The market is highly competitive owing to the existence of market players with a global presence, including MyFitnessPal, Inc., MyNetDiary, MyPlate Calorie Counter, Noom, Inc., Ovia Health, and PlateJoy LLC among others.

Polaris Market Research has segmented the Diet and Nutrition Apps market report based on service, platform, device type, and region:

Diet and Nutrition Apps, Service Outlook (Revenue - USD Billion, 2019 - 2032)

  • Free
  • Paid

Diet and Nutrition Apps, Platform Outlook (Revenue - USD Billion, 2019 - 2032)

  • iOS
  • Android
  • Others

Diet and Nutrition Apps, Device Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Smartphones
  • Tablets
  • Wearables Devices

Diet and Nutrition Apps, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • France
  • Germany
  • UK
  • Italy
  • Netherlands
  • Spain
  • Russia
  • Asia Pacific
  • Japan
  • China
  • India
  • Malaysia
  • Indonesia
  • South Korea
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa

Diet and Nutrition Apps Market Report Scope

Report Attributes


Market size value in 2024

USD 11.09 billion

Revenue forecast in 2032

USD 40.07 billion


17.4% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

  • By Service
  • By Platform
  • By Device Type
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • Diet and Nutrition Apps Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


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