Fruit and Vegetable Wash Market $6.54 Billion By 2032, CAGR 6.5%

Fruit and Vegetable Wash Market Size Worth $ 6.54 Billion By 2032 | CAGR: 6.5%

The global fruit and vegetable wash market size is expected to reach USD 6.54 billion by 2032, according to a new study by Polaris Market Research. The report “Fruit and Vegetable Wash Market Share, Size, Trends, Industry Analysis Report, By Product (Liquid & Sprays, Powder, Others), By Type (Synthetic, Natural), By Distribution Channel, By End-use, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Consumers are growing more conscious of the potential health and environmental hazards linked to synthetic chemicals. Numerous reports indicate that elevated pesticide levels in food may contribute to the onset of diseases like cancer, kidney, and lung ailments. Consequently, consumers are increasingly inclined to pay premium prices for products crafted with natural ingredients. This trend, coupled with the expanding middle class and the impact of online shopping, has resulted in a notable upsurge in the demand for organic fruit and vegetable wash products.

Manufacturers are actively developing novel and efficient liquid and spray cleaners, catering to the growing demand for products that offer enhanced effectiveness & convenience. The online sales of fruit & vegetable cleaners are poised for growth as consumers prioritize convenience, a broad selection of the cleaners, & ability to compare prices & reviews from the comfort of their homes, enabling the informed purchasing decisions. The COVID-19 pandemic has heightened the demand for sustainable home cleaning products to ensure hygiene & sanitation, resulting in a substantial sales increase of over 45% for Rickul International, during the pandemic.

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The market is under considerable influence from the increasing consumer preference for natural and clean products. There is a growing emphasis on safer, eco-friendly, and sustainable options, resulting in heightened demand as consumers prioritize hygiene and food safety. As awareness of the environmental and health implications associated with synthetic chemicals continues to expand among consumers, there is an anticipated rise in the demand for natural alternatives. This shift reflects a broader societal trend towards more conscious and environmentally friendly consumption patterns.

The surge in e-commerce platforms and the prevalence of online grocery shopping have significantly enhanced the accessibility of various cleaning products, allowing consumers to make informed purchase decisions conveniently from their homes. Eurostat reports a notable 15% increase in online sales of cleaning products in 2022. This growing trend in e-commerce has motivated manufacturers to showcase their products on prominent online marketplaces such as, enabling them to reach a broader customer base. For instance, Eatcleaner successfully introduced its fruits and vegetable wash on in 2021, extending its reach to cater to Japanese customers and capitalizing on the platform's popularity.

Fruit and Vegetable Wash Market Report Highlights

  • Natural segment expected to grow at the fastest rate, owing to rise in awareness among consumers regarding green wash.
  • Supermarkets segment held the largest share, owing to huge discounts, offers, bulk purchase, and wider reach to the customers.
  • Asia Pacific is expected to grow at the fastest rate, owing to surge in urbanization, booming middle class with high disposable income.
  • The key market players include Procter & Gamble, ITC, Wipro, Grow Green Industries, Marico, Unilever, Diversey, Maclin, Hebei Baiyun Daily Chemical, and Dabur.

Polaris Market Research has segmented the fruit and vegetable wash market report based on product, type, distribution channel, end use, and region:

Fruit and Vegetable Wash, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Liquid & Sprays
  • Powder
  • Others

Fruit and Vegetable Wash, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Synthetic
  • Natural       

Fruit and Vegetable Wash, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

Fruit and Vegetable Wash, End Use Outlook (Revenue - USD Billion, 2019 - 2032)

  • Household
  • Commercial
  • Institutional

Fruit and Vegetable Wash, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Fruit and Vegetable Wash Market Report Scope

Report Attributes


Market size value in 2024

USD 3.95 billion

Revenue forecast in 2032

USD 6.54 billion


6.5% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Product, By Type, By Distribution Channel, By End Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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