Probiotic Dietary Supplements Market Size $18.79 bn By 2032 CAGR 14.0%

Probiotic Dietary Supplements Market Size Worth USD 68.82 billion By 2032 | CAGR: 14.0%

The global probiotic dietary supplements market size is expected to reach USD 68.82 billion by 2032, according to a new study by Polaris Market Research. The report “Probiotic Dietary Supplements Market Share, Size, Trends, Industry Analysis Report, By Form (Chewable & Gummies, Capsules, Powders, Tablets & Soft gels, Others); By Application; By End-Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Probiotic dietary supplements are formulations containing probiotics that are mixtures of beneficial microorganisms and yeast strains that, when taken in sufficient quantities, have been shown to provide health advantages. Interest in probiotics as a preventative and therapeutic measure has increased due to the rising prevalence of gastrointestinal problems and illnesses. Additionally, a growing number of health-conscious consumers are actively looking for products that promote a robust and well-balanced microbiome. The market's growth is further propelled by extensive research showcasing the diverse health benefits associated with probiotic consumption, ranging from improved digestion to potential immune system enhancement. Probiotic supplements cover a wide range of health needs and are tailored to certain demographic groups, including the elderly, pregnant women, and newborns.

Despite this, regional variations in regulatory requirements impede the probiotic dietary supplement market by causing variations in the quality and effectiveness of products. The lack of harmony among medical practitioners regarding the best strains, dosage, and duration of probiotic therapy is a result of scientific and clinical issues. Also, problems regarding product stability, labeling correctness, and probiotic strain survival through the digestive system affect both customers and manufacturers.

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Sales of probiotic dietary supplements are increasing as consumers become more aware of the importance of gut health in overall well-being. Individuals are increasingly seeking proactive measures to support and optimize their gut flora as knowledge about the gut microbiota's impact on digestion, immune function, and even mental health grows. Large R&D investments are being made by prominent players to develop innovative probiotic strains and formulations with improved efficacy and specific health benefits. This enables them to offer unique items that distinguish themselves in the marketplace and meet specific customer needs. They are also expanding their product offerings by launching a wide range of probiotic dietary supplements catered to various age groups, health issues, and lifestyles. Along with this, businesses are investing in branding and marketing campaigns to position themselves as reliable suppliers of probiotic dietary supplements.

Probiotic Dietary Supplements Market Report Highlights

  • In 2023, Tablets and soft gels have emerged as the dominant form in the global market because they provide consumers with a convenient and familiar mode of consumption, making them easy to incorporate into daily routines. Tablets, for example, are preferred for their portability and shelf stability, making them ideal for on-the-go consumption.
  • Nutritional Supplements had the highest market share during the forecast period due to several factors. With a growing emphasis on preventive healthcare, consumers are becoming more aware of the critical role of nutrition in promoting overall health.
  • In 2023, because of the significant increase in health-conscious consumer behavior in North America, the North American region dominated the global market as individuals actively seeking products that contribute to overall well-being.
  • The global key market players include Abbott, ADM, Amway, BioGaia, Chr. Hansen Holding A/S, Danone, Dietary Pros, Inc., Dr. Joseph Mercola (Mercola Market), DSM, DuPont de Nemours, Inc., Glanbia Plc, Herbaland, IFF, Lesaffre, Lonza, ProbioFerm, Symrise, Vitakem Nutraceuticals Inc, etc.

Polaris Market Research has segmented the Probiotic Dietary Supplements market report based on form, application, end-use, and region:

Probiotic Dietary Supplements, Form Outlook (Revenue - USD Billion, 2019 - 2032)

  • Chewable and Gummies
  • Capsules
  • Powders
  • Tablets and Soft gels
  • Others

Probiotic Dietary Supplements, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Anti-cancer
  • Bone & Joint Health
  • Brain/Mental Health
  • Cardiac Health
  • Diabetes
  • Energy & Weight Management
  • Food Supplements
  • Gastrointestinal Health
  • Nutritional Supplements
  • Others
  • Skin/Hair/Nails
  • Sports Fitness

Probiotic Dietary Supplements, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)

  • Adults
  • Children
  • Geriatric
  • Infants

Probiotic Dietary Supplements, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Probiotic Dietary Supplements Market Report Scope

Report Attributes


Market size value in 2024

USD 24.20 billion

Revenue Forecast in 2032

USD 68.82 billion


14.0% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Form, By Application, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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