Graphic Film Market Size Forecast $40.70 Bn By 2032, CAGR 4.4%

Graphic Film Market Size Worth $ 40.70 Billion By 2032 | CAGR: 4.4%

The global graphic film market size is expected to reach USD 40.70 billion by 2032, according to a new study by Polaris Market Research. The report “Graphic Film Market Share, Size, Trends, Industry Analysis Report, By Film Type (Opaque Films, Transparent Films, Translucent Films, Reflective Films); By Product Type; By End Use Industries; By Manufacturing Process; By Printing Technology; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growth of graphic film demand is attributable to the rising construction industry and the increasing focus on branding activities by major companies in the form of displays. Visual communication in the form of animation is gaining popularity nowadays, driven by its ability to communicate a message quickly to the viewers. These graphic films are incorporated in signs and displays to print on or cut into appealing shapes due to the flexibility of the material and its ability to combine design, animation, and cinematography.

The increasing marketing activities are fueling the adoption of graphic films in the market. A study revealed that out-of-house ads, which include posters on bus shelters, digital ads on kiosks, signage on malls, and more, are expected to deliver four times more online activations per ad dollar compared to the ads in TV, radio, & print. One more study explored that a dollar spent on the outdoor media witnessed a higher return with the USD 3 in sales. These ongoing studies are expected to positively influence the growth of the graphic film market in the coming years.

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The growing awareness about protective graphic films, coupled with the rising internet penetration in the population and increasing marketing campaigns by key players, is widening the scope of the market. For instance, in May 2023, Avery Dennison participated in the skin cancer awareness month campaign with the Skin Cancer Foundation and encouraged the incorporation of solar protection window films for buildings and vehicles.

The growing expansion activities among the companies are likely to enhance the growth of the graphic film market. For instance, in 2023, Kurtz acquired a printing firm, Furth, to fuel surface decoration options in automobiles.

Graphic Film Market Report Highlights

  • Promotional & Advertisement segment is anticipated to witness the highest growth in the coming years due to the need for cost-effective marketing strategies.
  • Polyvinyl chloride segment accounted for the fastest growth rate owing to its durability and adhesive properties.
  • Transparent Films segment is projected to experience a larger revenue share due to its visually appealing architectural applications.
  • Asia Pacific is projected to register the fastest growth in the study period owing to rising demand for graphic films.
  • The global players include 3M, Achilles USA Inc., Arlon Graphics, LLC, Avery Dennison Corporation, CCL Industries & DuPont de Nemours Inc.

Polaris Market Research has segmented the graphic film market report based on film type, product type, end use industries, manufacturing process, printing technology and region:

Graphic Film, Film Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Opaque Films
  • Transparent Films
  • Translucent Films
  • Reflective Films

Graphic Film, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Polyethylene
  • Polypropylene
  • Polyvinyl chloride
  • Others

Graphic Film, End Use Industries Outlook (Revenue - USD Billion, 2019 - 2032)

  • Automotive
  • Promotional & Advertisement
  • Industrial
  • Others

Graphic Film, Manufacturing Process Outlook (Revenue - USD Billion, 2019 - 2032)

  • Calendered
  • Casting
  • Others

Graphic Film, Printing Technology Outlook (Revenue - USD Billion, 2019 - 2032)

  • Flexography
  • Rotogravure
  • Offset
  • Digital

Graphic Film, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Graphic Film Market Report Scope

Report Attributes


Market size value in 2024

USD 28.77 billion

Revenue forecast in 2032

USD 40.70 billion


4.4% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Film Type, By Product Type, By End Use Industries, By Manufacturing Process, By Printing Technology, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


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