The Japan fitness app market size is expected to reach USD 7.08 Billion by 2030 according to a new study by Polaris Market Research. The report “Japan Fitness App Market Share, Size, Trends, Industry Analysis Report, By Device Type (Smartphones, Tablets, Wearable Devices); By Platform (iOS, Android, Windows); By Type; Segment Forecast, 2022 – 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The rising awareness among people towards the benefits of maintaining health and health is reflected in the rapid growth in the demand for diet programs, healthy nutrition, gym memberships, and the use of mobile health software, which in turn is driving the market growth in Japan.
Furthermore, evolved urban lifestyle, high disposable income, and high-income levels stimulate individuals to spend on consumer utilities. Additionally, an enhanced standard of living and an upsurge in consumer awareness about innovative health products are expected to contribute to industry growth in Japan.
In addition, lockdowns and travel restrictions due to the outbreak of the COVID-19 pandemic has led to the closure of gym and other health-related clubs in order to prevent virus transmission, which has boosted the demand for home workouts software. Further, the pandemic has increased consumer awareness related to health and healthcare problems owing to which consumers are adopting these health and health-related software, which is propelling the product demand in Japan.
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IOS operating system dominated the industry in 2021 and is expected to maintain its dominance over the forecast period due to the increasing adoption of advanced technology along with the higher disposable income of people.
Some of the major industry players operating in the market include Appinventiv, Aaptiv, Adidas, Applico, Asics Corporation, Appster, Azumio, Inc., FitnessKeeper, Fitbit, Inc., Google LLC, Lenovo Group Limited, Grand Apps, Under Armour, Inc., MyFitnessPal Inc., Noom, Samsung Electronics Co., Ltd., Nike, TomTom International BV, and Wahoo Fitness.
These players are investing in research & development and are adopting strategies such as mergers & acquisitions, partnerships & collaboration, and others to launch advanced technology products in order to increase their customer base and profits. For example, in January 2021, Andi Dorfman created Andorfins, a stress-reduction, and health-maintenance software for novice and advanced runners.
Polaris Market Research has segmented the Japan fitness app market report on the basis of type, platform, and device type:
Japan Fitness App, Type Outlook (Revenue – USD Billion, 2018 – 2030)
- Workout & Exercise Apps
- Disease Management
- Lifestyle Management
- Nutrition & Diet
- Medication Adherence
Japan Fitness App, Platform Outlook (Revenue – USD Million, 2018 – 2030)
Japan Fitness App, Device Type Outlook (Revenue – USD Million, 2018 – 2030)
- Wearable Devices