Laundry Detergent Market Size Worth USD 132.61 Billion by 2034 | CAGR: 4.6%

The laundry detergent market size is expected to reach USD 132.61 Billion by 2034, according to a new study by Polaris Market Research. The report “Laundry Detergent Market Size, Share, Trends, Industry Analysis Report: By Product (Powder, Liquid), By Content, By Application – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.

The rising competition among the global and regional players is affecting the market dynamics of the laundry detergent market. For instance, international players such as Unilever and Procter & Gamble are losing their market share in India. The global giants are facing tough competition from regional players such as Rohit Surfactants Pvt. Ltd and Nirma. With respect to the Indian laundry detergent market, Hindustan Unilever Limited, a subsidiary of Unilever, has observed declining sales across its detergent brands such as Rin, Surf, and Wheel. The growing prominence of the regional brands in the rural market of India is a crucial reason for the growth of the regional brands.

Bottom of Form

Have Questions? Request a sample or make an Inquiry before buying this report by clicking the link below: https://www.polarismarketresearch.com/industry-analysis/laundry-detergent-market/request-for-sample

There is an increasing trend among manufacturers to reduce supplier count to reduce procurement costs and improve associated financial benefits, often known as "supplier consolidation," which provides controlling power to the suppliers' group. Moreover, regulatory agencies are conscious of the ingredients/chemicals being used in laundry detergents. Several countries have limited the use of phosphates in laundry detergents, which are harmful to humans.

Laundry Detergent Market Report Highlights

• The liquid segment is anticipated to grow at a CAGR of 4.1% during the forecast period, supported by its user-friendly nature, effective cleaning performance, and compatibility with modern washing machines.
• In 2024, the industrial segment captured a notable share of the market revenue, driven by high demand from commercial users such as hotels, hospitals, laundromats, and similar facilities.
• Asia Pacific dominated the global laundry detergent market in 2024, accounting for 46.77% of the total revenue, owing to its vast population base, accelerating urbanization, and growing disposable incomes.
• North America laundry detergent market is projected to grow at a CAGR of 5.6%, fueled by widespread washing machine usage, increased preference for convenient product formats like pods and liquids, and growing interest in eco-friendly solutions.
• The global key market players are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.

Polaris market research has segmented the laundry detergent market report based on product, content, application and region:

By Product (Revenue - USD Billion, 2020–2034)

• Powder
• Liquid
• Fabric Softeners
• Detergent Tablets
• Washing Pods
• Sheets
• Natural/Eco friendly detergents

By Content (Revenue - USD Billion, 2020–2034)

• PVOH/PVA Free
• PVOH/PVA

By Application (Revenue - USD Billion, 2020–2034)

• Industrial
• Household

By Regional Outlook (Revenue - USD Billion, 2020–2034)

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Australia
  • Rest of APAC
• Latin America
  • Argentina
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa
  • Rest of MEA