Home Chemicals and Materials Laundry Detergent Market
laundry detergent market

Laundry Detergent Market Share, Size, Trends, Industry Analysis Report By Product Type (Powder Detergents, Liquid Detergents, Detergent Tablets, Fabric Softeners and Others); By End Use (Residential, Commercial); By Regions, Segments & Forecast, 2019 - 2026

  • Published Date: May 2019
  • Pages: 109
  • Format: PDF
  • Report ID: PM1489
  • Base Year: 2018
  • Historical Data: 2015-2017

Report Summary

The global laundry detergent market size was estimated to be 109.6 billion in 2018 and is expected to grow at a CAGR of 6.5% from 2019 to 2026. The worldwide market has been directly overseen by the changing macroeconomic trends that have been responsible for changing the face of global home-care industry. Customers shopping preferences have changed to a large degree by product availability, cultural heritage, financial viability and product inventions. The financial health of consumers is going to be a large enabler for success of laundry detergents market especially when middle class population has grown tenfold from 2010. This works more so with products and services that were not so affordable in the distant past. With growing income levels and higher disposable incomes, consumers are on the lookout for eye-catching products.

Speaking for itself, the world is witness to greatest upheavals of all times. The economy is looking upwards and globalization has reached the average consumer. Furthermore, half of the global population lives in cities and towns which will grow to 5 million people by 2030. Globalization to many mean smaller storage spaces and many varieties comes into play. They  have given a powerful rinse with as low as 85 grams; this only proves the investment of time and money in these standards with improvement in formulations over a period of time.

Laundry Detergent Market By RegionKnow more about this report: request for sample pages

The market is expected to do sizeable growth during forecast period owing to increasing demand from different verticals such as hotels, textile industry, restaurant, hospital among others. E-commerce is also driving booming growth for market and is a time- saver with a wide variety of options to choose from.

Owing to minimal wash routine with cold water, thus saving on energy due to hot water washing, the market is doing high growth during forecast period. Growing participation of local manufacturers are adding growth to market. Some big players are offering green laundry detergents such as Unilever, P& G and Henkel.                   

However, increasing fake products of established brands is creating a restraint for market. Omnichannel is the current shopping experience with product finding its way into retail shopping plazas. Making them available on online platforms is the current strategy adopted by every company so as to gain prominence in market.

Laundry Detergent Market Report Scope

By Product Type

By Application Type

By Region

  • Powder Detergents
  • Liquid Detergents
  • Detergent Tablets
  • Fabric Softeners
  • Others
  • Residential
  • Commercial
  • North America
  • (U.S., Canada)
  • Europe
  • (UK, France, Germany)
  • Asia Pacific
  • (India, Japan, China)
  • Latin America
  • (Mexico, Brazil)
  • MEA

Know more about this report: request for sample pages

Product Type Outlook

The global market is segmented into product type, application sector and regional markets. The product has been categorized into liquid powder, tablets, fabric softeners. Powder variety segment was the largest dominating segment in 2018. Powder types are very wash and user friendly because they find themselves very adaptable in all washing formats including washing machine and dryer, launderette hand wash/clothesline. The washing machine and dryer is the most accommodative means of laundry type and draws a substantial percentage in every region. Powder types are the only detergents that can be used in the washing machines, hence their popularity. Liquid laundry types are easy to apply and give out less wastage when in use and hence are gaining wide acceptance in the market and will overthrow powder detergents as most favorite category.

End-Use Outlook

The application segments are furthermore classified into residential and commercial type. Residential type leads the market from front and is expected to be dominantly so throughout the forecast period. This is majorly because of growing households in the developing countries such as India, China, and Brazil.

Regional Outlook

Laundry detergents market is comparatively influenced by the detergents stain removal properties and product efficiency across the regional markets. Asia Pacific is the most untiring market in terms of volume consumption in 2018. It came forward as the largest producer of liquid detergents and is slated to become the biggest regional market in forecast period. A growing awareness regarding liquid detergents and rising investments in developing markets such as India And China will bolster growth of liquid detergent market in the region. The consumers here deviate towards more eco-friendly products and roughly one-fourth of consumers prefer detergents that are lacking in harsh chemicals in comparison to the global audience.         

North America came forth as the most favorite market in liquid detergents market. The market is characterized by high level of consumerism in textile industry. In the Latin American regions, the consumer is attracted to cheap but effective products and is very quality conscious. They also run for qualities such as scent and fragrance in the detergents. The industry peers in a run for these detergents should keep in mind these consumer traits and would highly benefit from knowledge of changing consumer trends.      

Competitive Analysis

The key industry players in laundry detergent market include Alpha Chemical, General Organics, Inc., Clean Bubbles, Inc., Procter and Gamble, Nirma, Hindustan Unilever Limited, Henkel AG and Company, KgaA, Church and Dwight Co., etc.

Key Take-Away
Polaris Market Research
Laundry Detergent Market Size & Share | Industry Analysis Report, 2026