The global massage oil market size is expected to reach USD 2.58 billion by 2028 according to a new study by Polaris Market Research. The report “Massage Oil Market Share, Size, Trends, Industry Analysis Report, By Product (Olive, Almond, Coconut, Citrus, Others); By End-Use (Adult, Baby); By Application; By Region; Segment Forecast, 2021 – 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The major factors driving the growth of the global industry include increased awareness about the health benefits of the therapy among people and the popularity of the product in baby care. The growing number of spas offering the therapies will also propel the growth of the industry.
The numbers of spas are growing, with more than 1,49,000 spas present across the globe. The U.S. and Japan have the highest number of spas, and the U.S. alone accounts for nearly 16% of spas worldwide. All these factors will drive the growth of the global industry. The product is produced from various sources such as almond, olive, coconut, and citrus.
Almond-based products are predominantly available in the industry as they are rich in antioxidants, vitamins, and antimicrobial properties. Almond oils are effective and powerful moisturizers and hence are used in skincare. The coconut segment is gaining rapid popularity as they are known to alleviate muscular pain and spasms. They are also effective skin moisturizers.
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Major companies in the industry are developing new strategies such as new product launches and acquisitions to increase their foothold in the global market. For instance, BIOTONE Professional massage and spa products launched truly coconut massage oil in May 2021. The new product is made from organic unrefined coconut oil and caprylic capric triglyceride oil.
COVID-19 pandemic has a negative impact on the growth of the global industry as many spas and therapy centers are closed due to lockdown imposed in many countries to combat the spread of the virus. In addition, since most products are used in spas and wellness centers, the effect of the pandemic on the market will be significant. However, several e-commerce platforms are delivering the products with relaxations in lockdowns, which is expected to stabilize growth.
Industry participants include Fabulous Frannie, Bon Vital, The Body Shop, Bath & Body Works, Biotone, Aura Cacia, The Himalaya Drug Company, Master Massage, Raven, and Natural Bath and Body Products are some of the key players operating in the global market.
Polaris Market Research has segmented the massage oil market report on the basis of product, end-use, application, and region:
Massage Oil, Product Outlook (Revenue – USD Million, 2016 – 2028)
Massage Oil, End-use Outlook (Revenue – USD Million, 2016 – 2028)
Massage Oil, Application Outlook (Revenue – USD Million, 2016 – 2028)
- Spa and Wellness Centers
- Medical Therapeutics
Massage Oil, Regional Outlook (Revenue – USD Million, 2016 – 2028)
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa