The global massage oil market was valued at USD 1.68 billion in 2020 and is expected to grow at a CAGR of 7.9% during the forecast period. The surging knowledge among customers regarding massage as an effective treatment for various health conditions, including soreness or spasm, pain, and arthritis, is projected to be a significant factor for the industry's growth.
Growing busy and chaotic lifestyles leads to stress-related cases, prompting them to seek therapy and, therefore, boosting the market's growth. Furthermore, the availability of various therapies is favorably impacting the overall market growth.
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The therapy is known to alleviate postoperative pain and lower blood pressure. It also helps in reducing stress, anxiety, muscle soreness and improves blood circulation. More than 1.1 billion people suffer from hypertension worldwide, and in the U.S. alone, approximately 110 million people are suffering from the condition.
Many people are opting for this therapy due to the rapid urbanization and increased per capita income in developing regions of the world, resulting in increased awareness of health benefits associated with the procedure. This favorable opinion regarding massage therapy is expected to contribute to the market growth significantly.
The emergence of the COVID-19 pandemic will not affect the market significantly as massage oil is predominantly used as home care treatments, and E-commerce companies are offering massage oils to consumers even during the lockdown in many countries. However, the closure of spas across the countries during the pandemic is expected to have a slightly negative impact on the growth of the global market.
The global market growth will be driven by the factors such as increased awareness among people for health and wellness along with a growing number of spas that offer massage therapy in many parts of the world. The increasing use of oils for babies will further boost the market growth during the forecast period.
The increased popularity of the therapy has led to the growth in the number of therapists and spas worldwide. In the U.S., it is estimated that more than 300,000 massage therapists with valid licenses are available, and they form a considerable proportion of the overall healthcare professionals in the country.
Spas are increasing globally, and according to estimates, nearly 150000 spas were present across the globe in 2017, and in the U.S. alone, 21,000 spas were operational. All these factors will propel the growth of the global market.
The companies offering massage oil are launching new products and are looking for acquisitions. For instance, Earthlite launched pro-lite, natural-nut, and pure organic massage oils in the market, in July 2019. Pro-Lite is hypoallergic and nut-free for use in spas, whereas natural-nut is made from apricot, coconut, and almond oils.
Pure organic massage oil is completely organic made from plant-based oils. Abacus Health Products, Inc. introduced CBD CLINIC Massage Therapy Series into the market, including eight new oils and creams in February 2020. Canbiola, Inc. acquired Seven Chakras, LLC, specializing in manufacturing various health and wellness products that contain cannabidiol (CBD), including hemp oil through their proprietary technology, in 2019.
The market is primarily segmented on the basis of product, application, end-use, and region.
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Almond oil dominated the market and generated the highest revenue in 2020. It is a nutritious powerhouse of numerous antioxidants and vitamins, making it one of the therapists' most commonly used products. The oil is recognized to have antifungal and antibacterial properties. Furthermore, it absorbs quickly into the skin, making the oil an efficient and robust moisturizer.
The product is used to treat various fungal skin infections, including ringworm and athlete's foot, by rubbing it on the skin. The surged demand among therapists due to increased awareness and easy availability will further boost the segment's growth over the forecast period.
The coconut oil segment is anticipated to grow at a high growth rate over the projected timeframe. The therapists frequently use fractionated coconut oil as it absorbs fast into the skin and is well tolerated by many body types.
Furthermore, coconut oil is beneficial in the treatment of musculoskeletal diseases like spasms and pain. In addition, the product also has antibacterial, antiviral, and antifungal qualities, making it useful as a skin moisturizer and for treating itching, eczema, and skin dryness.
The spa and wellness centers segment dominated the industry and generated the highest revenue in 2020. The surging consumers' preferences for a comprehensive relaxation experience have grown the demand for therapy such as Swedish, Thai, deep tissue, reflexology, and shiatsu massage, a spa, and wellness centers. The growing number of spa facilities at hotels, airport lounges, and resorts will boost the segment growth.
Medical therapeutics is expected to grow at a high rate during the projected period. Ayurveda, deep tissue massage and shiatsu, are standard medical massage services used to treat musculoskeletal issues like sports injuries and strains. This treatment aids in the faster soothing of the damage by boosting blood circulation and lowering inflammation.
Growing consumer knowledge of the multiple benefits of massage is a crucial factor driving the market growth. Furthermore, increased use of these therapies for body soreness and pain management will positively boost massage oil market segment growth.
Europe was the most significant region for the global industry in 2020. The availability of a high number of spa and wellness facilities in countries such as France, the U.K., and Germany is one of the primary reasons driving the massage oil market. According to a recent survey by STR Inc., Europe has hotels with spa services. Such spas provide various therapies, such as shiatsu, and reflexology, fueling product demand in the concerned region.
Outing at resorts for a massage is becoming increasingly popular in countries with significant disposable income, such as France, the U.K., and Germany. All these factors are projected to boost demand for these products over the forecast period.
Asia Pacific will be the fastest-growing region for the global market during the forecast period due to the vast population and increased awareness of the therapies among people. Japan is the second biggest spa market globally, with nearly 6,400 spas present in the country.
Massage oil companies are trying to penetrate developing markets such as India. For instance, Maate, a premium natural baby care brand that offers body massage oil and hair massage oil made from natural, opened its first office in India.
Major players in the market are looking to launch new products by investing in R&D along with increased acquisitions, mergers, and opening new facilities to increase their foothold in developing markets that have huge potential for revenues.
Some of the major players operating in the market include Fabulous Frannie, Bon Vital, The Body Shop, Bath & Body Works, Biotone, Aura Cacia, The Himalaya Drug Company, Master Massage, Raven, and Natural Bath and Body Products.
Market size value in 2020
USD 1.68 billion
Revenue forecast in 2028
USD 2.58 billion
7.9% from 2021 - 2028
2016 - 2019
2021 - 2028
Revenue in USD million/billion and CAGR from 2021 to 2028
By Product, By Application, By End-Use, By Region
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Fabulous Frannie, Bon Vital, Raven Moonlight Botanicals, The Body Shop, Bath & Body Works, Biotone, Aura Cacia, The Himalaya Drug Company, Master Massage, and Natural Bath and Body Products