Massage Oil Market Share, Size, Trends, Industry Analysis Report, 2021 - 2028
REPORT DETAILS
REPORT DETAILS
ABOUT THIS REPORT
The global massage oil market was valued at USD 1.68 billion in 2020 and is expected to grow at a CAGR of 7.9% during the forecast period. The surging knowledge among customers regarding massage as an effective treatment for various health conditions, including soreness or spasm, pain, and arthritis, is projected to be a significant factor for the industry's growth.
Growing busy and chaotic lifestyles leads to stress-related cases, prompting them to seek therapy and, therefore, boosting the market's growth. Furthermore, the availability of various therapies is favorably impacting the overall market growth.
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The therapy is known to alleviate postoperative pain and lower blood pressure. It also helps in reducing stress, anxiety, muscle soreness and improves blood circulation. More than 1.1 billion people suffer from hypertension worldwide, and in the U.S. alone, approximately 110 million people are suffering from the condition.
Many people are opting for this therapy due to the rapid urbanization and increased per capita income in developing regions of the world, resulting in increased awareness of health benefits associated with the procedure. This favorable opinion regarding massage therapy is expected to contribute to the market growth significantly.
The emergence of the COVID-19 pandemic will not affect the market significantly as massage oil is predominantly used as home care treatments, and E-commerce companies are offering massage oils to consumers even during the lockdown in many countries. However, the closure of spas across the countries during the pandemic is expected to have a slightly negative impact on the growth of the global market.
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Industry Dynamics
Growth Drivers
The global market growth will be driven by the factors such as increased awareness among people for health and wellness along with a growing number of spas that offer massage therapy in many parts of the world. The increasing use of oils for babies will further boost the market growth during the forecast period.
The increased popularity of the therapy has led to the growth in the number of therapists and spas worldwide. In the U.S., it is estimated that more than 300,000 massage therapists with valid licenses are available, and they form a considerable proportion of the overall healthcare professionals in the country.
Spas are increasing globally, and according to estimates, nearly 150000 spas were present across the globe in 2017, and in the U.S. alone, 21,000 spas were operational. All these factors will propel the growth of the global market.
The companies offering massage oil are launching new products and are looking for acquisitions. For instance, Earthlite launched pro-lite, natural-nut, and pure organic massage oils in the market, in July 2019. Pro-Lite is hypoallergic and nut-free for use in spas, whereas natural-nut is made from apricot, coconut, and almond oils.
Pure organic massage oil is completely organic made from plant-based oils. Abacus Health Products, Inc. introduced CBD CLINIC Massage Therapy Series into the market, including eight new oils and creams in February 2020. Canbiola, Inc. acquired Seven Chakras, LLC, specializing in manufacturing various health and wellness products that contain cannabidiol (CBD), including hemp oil through their proprietary technology, in 2019.
Massage Oil Market Report Scope
The market is primarily segmented on the basis of product, application, end-use, and region.
| By Product | By End-Use | By Application | By Region |
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Insight by Product
Almond oil dominated the market and generated the highest revenue in 2020. It is a nutritious powerhouse of numerous antioxidants and vitamins, making it one of the therapists' most commonly used products. The oil is recognized to have antifungal and antibacterial properties. Furthermore, it absorbs quickly into the skin, making the oil an efficient and robust moisturizer.
The product is used to treat various fungal skin infections, including ringworm and athlete's foot, by rubbing it on the skin. The surged demand among therapists due to increased awareness and easy availability will further boost the segment's growth over the forecast period.
The coconut oil segment is anticipated to grow at a high growth rate over the projected timeframe. The therapists frequently use fractionated coconut oil as it absorbs fast into the skin and is well tolerated by many body types.
Furthermore, coconut oil is beneficial in the treatment of musculoskeletal diseases like spasms and pain. In addition, the product also has antibacterial, antiviral, and antifungal qualities, making it useful as a skin moisturizer and for treating itching, eczema, and skin dryness.
Insight by Application
The spa and wellness centers segment dominated the industry and generated the highest revenue in 2020. The surging consumers' preferences for a comprehensive relaxation experience have grown the demand for therapy such as Swedish, Thai, deep tissue, reflexology, and shiatsu massage, a spa, and wellness centers. The growing number of spa facilities at hotels, airport lounges, and resorts will boost the segment growth.
Medical therapeutics is expected to grow at a high rate during the projected period. Ayurveda, deep tissue massage and shiatsu, are standard medical massage services used to treat musculoskeletal issues like sports injuries and strains. This treatment aids in the faster soothing of the damage by boosting blood circulation and lowering inflammation.
Growing consumer knowledge of the multiple benefits of massage is a crucial factor driving the market growth. Furthermore, increased use of these therapies for body soreness and pain management will positively boost massage oil market segment growth.
Geographic Overview
Europe was the most significant region for the global industry in 2020. The availability of a high number of spa and wellness facilities in countries such as France, the U.K., and Germany is one of the primary reasons driving the massage oil market. According to a recent survey by STR Inc., Europe has hotels with spa services. Such spas provide various therapies, such as shiatsu, and reflexology, fueling product demand in the concerned region.
Outing at resorts for a massage is becoming increasingly popular in countries with significant disposable income, such as France, the U.K., and Germany. All these factors are projected to boost demand for these products over the forecast period.
Asia Pacific will be the fastest-growing region for the global market during the forecast period due to the vast population and increased awareness of the therapies among people. Japan is the second biggest spa market globally, with nearly 6,400 spas present in the country.
Massage oil companies are trying to penetrate developing markets such as India. For instance, Maate, a premium natural baby care brand that offers body massage oil and hair massage oil made from natural, opened its first office in India.
Competitive Insight
Major players in the market are looking to launch new products by investing in R&D along with increased acquisitions, mergers, and opening new facilities to increase their foothold in developing markets that have huge potential for revenues.
Some of the major players operating in the market include Fabulous Frannie, Bon Vital, The Body Shop, Bath & Body Works, Biotone, Aura Cacia, The Himalaya Drug Company, Master Massage, Raven, and Natural Bath and Body Products.
Report Scope
| Report Attributes | Details |
| Market size value in 2020 | USD 1.68 billion |
| Revenue forecast in 2028 | USD 2.58 billion |
| CAGR | 7.9% from 2021 - 2028 |
| Base year | 2020 |
| Historical data | 2016 - 2019 |
| Forecast period | 2021 - 2028 |
| Quantitative units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
| Segments covered | By Product, By Application, By End-Use, By Region |
| Regional scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Key companies | Fabulous Frannie, Bon Vital, Raven Moonlight Botanicals, The Body Shop, Bath & Body Works, Biotone, Aura Cacia, The Himalaya Drug Company, Master Massage, and Natural Bath and Body Products |
Research Methodology
A robust system of research, verification, and forecasting designed to ensure reliable and actionable market insights.
Polaris Market Research & Consulting, Inc. uses a clear and structured approach to deliver insights that clients can rely on. The process combines detailed primary and secondary research, including direct communication with industry experts. The detailed information helps build a complete picture of market trends and developments. Secondary data is gathered from credible sources such as industry reports, company filings, government source links, and trusted organization databases. It is then cross-checked through discussions with key stakeholders across the value chain. Market size and forecasts are developed using both bottom-up and top-down methods to ensure accuracy and consistency in the final results.
1. Project Setup
Step 1 & 2:
- We start every project by clearly understanding the client’s objective or goal, then defining the market scope, and aligning regions, segments, and timelines.
- Once the foundation is set, we collect data from all-around of sources, including company reports, government databases, and paid industry platforms.
- Our research is based on secondary data, which helps us build a strong understanding of the market across regions and industries. Then we validate this information through primary research by speaking directly with industry experts, companies, and stakeholders.
- By combining secondary and primary research, we ensure that our market insights are accurate, practical, and closely aligned with real market conditions.
2. Data Collection
We gather information from both public and verified sources:
3. Data Structuring
Step 3:
- All collected data is organized into a consistent format to ensure accurate analysis. Since inputs come from multiple sources, they are standardized and aligned before use.
- The data is segmented by product, application, and region, and mapped across a defined historical period (2020–2024). All values are converted into common units (USD Mn/Bn), and volume and pricing are aligned where required to estimate revenue.
- Any overlaps or inconsistencies are reviewed and adjusted to maintain accuracy (<5% variance threshold).
- The result is a structured dataset that allows for clear comparison across regions and supports reliable analysis and forecasting.
Structured Market Dataset, USD Mn/Bn
| Region | Segment | VolumeUnits | Avg PriceUSD | RevenueUSD Mn | Share % |
|---|---|---|---|---|---|
| North America | Product A | 250 | 2.5 | 500 | 15% |
| Product A | XX | XX | XX | XX | |
| Product A | XX | XX | XX | XX | |
| Consistent methodology applied across regions | |||||
4. Market Estimation
Step 4: TOP-DOWN APPROACH
- We start with the overall market size at a global or macro level.
- The market is then narrowed down based on scope and industry relevance.
- We apply penetration rates and split the data by region and segment.
- This helps us estimate the market size for specific segments.
- The numbers are validated through cross-checks to ensure accuracy.
Step 5: BOTTOM-UP APPROACH
- We begin by analyzing data from leading companies in the market.
- Revenue data is collected and mapped across different segments.
- The data is then aggregated to estimate the total market size.
- To fill in any gaps, adjustments are made based on industry standards.
- Validation checks make sure that the results are correct.
5. Forecasting
Step 6:
At Polaris Market Research & Consulting, Inc., we employ a methodical forecasting strategy. This approach blends the analysis of historical data with real-time market validation. To forecast future trends with precision, we examine past patterns, pricing fluctuations, and the interplay of supply and demand. To ensure our conclusions reflect the present market landscape, we actively seek input from industry experts and key stakeholders.
To refine our predictions, we carefully consider critical elements such as market drivers and restraints, fluctuations in raw material costs, emerging technologies, and the production capabilities of various regions. Furthermore, we assess regulatory frameworks and potential policy shifts to gauge their potential impact on market expansion.
All this information is synthesized to generate precise forecasts for each segment and region. These forecasts illuminate the current state of the market and highlight forthcoming opportunities.
6. Validation & Triangulation
Step 7:
In the final stage, we validate all our estimates using a triangulation method, where data is cross-checked from multiple reliable sources, like company data, primary interviews, and secondary research. This helps us make sure that our numbers are correct and fit with the rest of the market.
This process involves verifying data consistency across various segments and geographic areas. It also requires comparing historical trends with the assumptions support the forecast. Any discrepancies involve adjustments to ensure everything remains aligned and dependable.
Once the data is finalized, we prepare the final outputs, including market size estimates, segment-wise breakdowns, and growth metrics. These are delivered in structured formats such as tables, charts, and data files for easy analysis and use.
We collaborate closely with clients, ensuring the final products align with their requirements. This includes offering tailored adjustments, supplementary data analyses, and continuous assistance. Furthermore, we monitor market trends post-delivery, providing updates and refinements to maintain the insights' relevance as time passes.
Triangulation Framework
Estimates are cross-verified across three sources:
Company-level data
• Primary inputs from industry participants
• Secondary benchmarks and published data
Variance maintained within +5-10%
Adjustments applied to align estimates
Segment values validated against overall market structure
Data Consistency & Integrity
Segment totals validated to 100%
Regional estimates aligned with global market size
Historical trends compared against forecast outputs
Assumptions reviewed for cross-segment and regional alignment
Final Outputs
Deliverables
Client Alignment & Support
- Deliverables are aligned with defined client requirements and scope
- Custom data cuts and segment splits are incorporated as required
- Post-delivery queries are addressed through analyst interactions
- Additional clarifications and data support are provided upon request
Client Continuity & Updates
- Market developments are tracked post-delivery to capture changes in key trends
- Updated data and revisions are provided based on new market inputs
- Additional refinements and data cuts are shared as required
- Continued analyst engagement supports evolving client requirements
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