Mobile Value-Added Services Market Size Worth USD 3,858.80 Billion by 2034 | CAGR: 13.5%

The mobile value-added services market size is expected to reach USD 3,858.80 Billion by 2034, according to a new study by Polaris Market Research. The report “Mobile Value-Added Services Market Size, Share, Trends, & Industry Analysis Report By Solutions, By Organization Type, By Application, By Industry Vertical, and By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The global mobile value-added services (MVAS) market is witnessing steady expansion as telecom operators and businesses broaden their digital service portfolios beyond traditional calling and messaging. Growing mobile usage, across emerging economies, is pushing providers to offer features such as digital wallets, mobile streaming, e-learning platforms, and health monitoring tools to meet evolving consumer needs.

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Affordable internet access and the rising number of smartphone users are creating new opportunities for MVAS adoption in both rural and urban areas. Telecom companies, banks, retailers, and media platforms are increasingly turning to MVAS to deliver personalized content, improve user interaction, and unlock recurring revenue through mobile-first services.

Mobile Value-Added Services Market Report Highlights

• Based on solutions, the short messaging service (SMS) segment dominated the market in 2024, attributed to its extensive application in mobile communication, identity verification, promotional messaging, and customer interaction across sectors.
• In terms of organization size, the large enterprise segment dominated the market in 2024. This is owing to the increasing deployment of MVAS solutions across multiple industry verticals.
• Based on industry vertical, the BFSI segment held the largest market share, due to high engagement levels in mobile-based financial services.
• Asia Pacific accounted for the majority share in the global Mobile Value-Added Services market in 2024, due to the vast mobile subscriber base across countries such as India, China, and Indonesia.
• The market in North America is projected to grow at a significantly CAGR from 2025-2034, due to rising integration of artificial intelligence and analytics into mobile platforms.
• A few global key market players include Alphabet Inc. (Google LLC), Apple Inc., AT&T Inc., Comverse Technology, Inc., Comviva Technologies Ltd., InMobi Pte. Ltd., KongZhong Corporation, Mahindra Comviva, One97 Communications Limited, OnMobile Global Limited, Samsung Electronics Co., Ltd., Tencent Holdings Limited, Verizon Communications Inc., Vodafone Group Plc, and ZTE Corporation.

Polaris Market Research has segmented the market report on the basis of solutions, organization size, application, industry vertical, and region:

By Solutions Outlook (Revenue, USD Billion, 2020–2034)

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment

By Organization Size Outlook (Revenue, USD Billion, 2020–2034)

• Small & Medium Businesses (SMBs)
• Large Enterprises

By Application Outlook (Revenue, USD Billion, 2020–2034)

• Residential
• Commercial & Institutional
• Industrial

By Industry Vertical Outlook (Revenue, USD Billion, 2020–2034)

• BFSI
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom & IT
• Others

By Regional Outlook (Revenue, USD Billion, 2020–2034)

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Malaysia
  • South Korea
  • Indonesia
  • Australia
  • Vietnam
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America