Potassium Sorbate Market Size Worth USD 284.37 Million by 2034 | CAGR: 4.8%

The global potassium sorbate market size is expected to reach USD 284.37 million by 2034, according to a new study by Polaris Market Research. The report “Potassium Sorbate Market Size, Share, Trends, Industry Analysis Report By Application (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Industrial, Others), By Form, By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The potassium sorbate market focuses on the production and distribution of potassium sorbate, a widely used chemical preservative. This white, odorless, and water-soluble salt is effective at stopping the growth of molds, yeasts, and certain bacteria, which helps extend the shelf life of various products. It is primarily known for its role in preventing spoilage in food and beverages, but its applications also extend to pharmaceuticals and personal care items.

The increasing consumption of processed and convenience foods globally drives the potassium sorbate industry growth, as these products heavily rely on preservatives to maintain freshness and safety. Additionally, a heightened awareness of food safety and stringent regulatory standards worldwide are prompting manufacturers to use approved and effective preservatives. The expanding use in non-food applications, such as cosmetics and pharmaceuticals, also contributes to the overall positive outlook of this market.

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Potassium Sorbate Market Report Highlights

• By application, the food and beverages segment held the largest share of the potassium sorbate market in 2024. This is largely attributed to the ever-increasing global demand for processed and convenience foods, which heavily rely on effective preservatives such as potassium sorbate to extend shelf life and ensure product safety during storage and transportation.
• By form, the powder form of potassium sorbate held the largest share in 2024. This is primarily attributed to its ease of handling, long shelf life, and cost-effectiveness, making it a preferred choice for large-scale industrial applications. In the food & beverage industry, it can be easily incorporated into various formulations.
• By region, North America held the largest share of the global potassium sorbate market in 2024. This dominance is driven by the region's well-established food processing industry, coupled with stringent food safety regulations and high consumer demand for packaged and convenience foods. The Asia Pacific market is expected to show significant growth during the forecast period.
• A few key players in the market include Celanese Corporation; Wanglong Group; Daicel Corporation; Sorbic International; Jiangsu Sanjili Chemical Co. Ltd.; J. K. Chemicals; Wego Chemical Group; VWR International; Haihang Industry Co., Ltd.; and Bimal Pharma Pvt Ltd.

Polaris Market Research has segmented the potassium sorbate market report on the basis of application, form, and region:

By Application Outlook (Revenue – USD Million, 2020–2034)

• Food & Beverages
• Pharmaceuticals
• Cosmetics & Personal Care
• Industrial
• Others

By Form Outlook (Revenue – USD Million, 2020–2034)

• Powder
• Granular
• Liquid

By Regional Outlook (Revenue – USD Million, 2020–2034)

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Malaysia
  • South Korea
  • Indonesia
  • Australia
  • Vietnam
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America