Sensitive Toothpaste Market Size Worth $2.77 Billion By 2032 | CAGR: 5.5%

The global sensitive toothpaste market size is expected to reach USD 2.77 billion by 2032, according to a new study by Polaris Market Research. The report “Sensitive Toothpaste Market Share, Size, Trends, Industry Analysis Report, By Product (Whitening, Rapid Relief, Others); By Age Group (Kids, Adults); By Shape; By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market growth of sensitive toothpaste is driven by the increasing prevalence of dental caries and the use of dental consumables for effective teeth treatment. Sensitive toothpaste helps treat tooth problems and maintain dental care, and its favorable application in preventing tooth decay stimulates market growth. This is especially important given the high number of cases of oral disease worldwide.

In 2019, over 3.9 billion people worldwide were affected by oral disease, and nearly half of the world's population had untreated dental caries (44%), according to the World Dental Federation (FDI). Furthermore, dental caries is increasingly affecting children due to consuming sugary substances, poor oral care practices, and inadequate healthcare services.

The World Dental Federation reports that in 2019, nearly 60-90% of school children and almost 100% of adults had tooth decay, which can lead to pain and discomfort. As a result, the incidence of dental caries and other related factors are expected to drive the growth of the market worldwide.

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The market is experiencing growth, including a growing demand for natural and organic products due to concerns about the safety and efficacy of traditional toothpaste, the increasing popularity of multi-functional toothpaste that offers multiple benefits such as whitening, tartar control, and sensitivity relief, a rising awareness among consumers about the importance of maintaining good oral hygiene, and the emergence of e-commerce platforms that make it easier for consumers to purchase sensitive toothpaste online.

Additionally, manufacturers are investing in research and development to develop innovative technologies that can enhance the effectiveness of sensitive toothpaste, such as using nanotechnology to improve the delivery of active ingredients to the tooth surface.

Sensitive Toothpaste Market Report Highlights

• Whitening segment holds the highest revenue shares in the market due to various benefits offered by whitening toothpaste including calming tooth’s nerves, guarding against damage, lightening stains on teeth.
• Adult segment has dominated the market and is expected to hold a notable CAGR during forecast period. The segment is encompassing 15 year and above individuals’ toothpaste made up of various chemical substances used for teeth whitening, cavity, and tooth decay prevention, gum, and enamel care, and bacteria elimination
• Supermarkets/hypermarkets segment dominated the market because this market offers easy access to a wide range of products. Consumers have the choice to select product by their preferences.
• North America dominated the market with the largest market share. In this region the adoption of alcohol is increased which contributes the growth of market and also vendors are using various marketing strategies.
• The global key market players include Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coswell SpA, Dabur, GlaxoSmithKline plc., Hain Celestial, Henkel Ag & Company KgaA, Lion Corporation, Procter & Gamble, Science Arts (Yunnan Baiyao), SQUIGLE, Inc., Sunstar Suisse S.A., Tom's of Maine, Inc., and Unilever.

Polaris Market Research has segmented the Sensitive Toothpaste market report based on product, age group, distribution channel, and region:

Sensitive Toothpaste, Product Outlook (Revenue - USD Billion, 2019 - 2032)

• Whitening
• Rapid Relief
• Others

Sensitive Toothpaste, Age Group Outlook (Revenue - USD Billion, 2019 - 2032)

• Kids
• Adults

Sensitive Toothpaste, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

• Supermarkets/ Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online

Sensitive Toothpaste, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa