Sensitive Toothpaste Market Size Worth $1,490.0 Million by 2028 | CAGR: 5.3%

Sensitive Toothpaste Market Size Worth $1,490.0 Million by 2028 | CAGR: 5.3%

The global sensitive toothpaste market size is expected to reach USD 1,490.0 million by 2028 according to a new study by Polaris Market Research. The report “Sensitive Toothpaste Market Share, Size, Trends, Industry Analysis Report, By Product (Whitening, Rapid Relief, Others), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Store, Pharmacies & Drug Stores, Online); By Region; Segment Forecast, 2021 - 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.


Intensifying consciousness for health & hygiene as well as increasing incidences of oral problems. Moreover, the growing demand for organic and natural products contributes to the demand for sensitive toothpaste. Furthermore, industry players are constantly introducing varied types of toothpaste that present numerous benefits like whitening, repair & deep cleaning, herbal care, and refreshing breath are attributing to the product demand.


Based on distribution channels, the supermarkets/hypermarkets segment dominates in the industry due to the easy availability of the varied choice of sensitive toothpaste at a pocket-friendly price. Besides, the online distribution channel segment is expected to rise at the highest growth rate, owing to the growing trend of the E-commerce sector is gaining huge traction among the population.


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In current scenarios, intake of sugary foods and beverages is kept growing, which creates a lot of dental caries, which, in turn, becomes the driving factor for the sensitive gel dentifrice industry. Consumers are regularly consuming sugar and its products, their drinking and chewing habits are the source of dental caries.


Some people can handle the risk and will not develop dental caries, while others build up dental caries. Consumption of foods and beverages breaks down the minerals in the tooth's enamel by producing acid. For proper care of the tooth, people opt for sensitive gel dentifrice to prevent severe dental issues. Hence, the growing consumption of sugar and its products may positively influence the sensitive toothpaste industry growth.


Industry participants such as Church & Dwight Co., Inc., Amway, Coswell SpA, Colgate-Palmolive Company, Dabur, GlaxoSmithKline plc., Henkel Ag & Company KgaA, Hain Celestial, Lion Corporation, Science Arts (Yunnan Baiyao), SQUIGLE, Inc., Procter & Gamble, Tom's of Maine, Inc., Sunstar Suisse S.A., and Unilever are some of the key players operating in the global industry.


Increasing policy framework by numerous industry players for increasing their industry demand is attributed to the industry growth. For instance, in April 2021, GSK Consumer Healthcare introduced its new innovative toothpaste- Pronamel. This gel dentifrice assists in refilling the acid-debilitated tooth enamel. This gel dentifrice is developed to enhance the properties of fluoride, which helps maintain enamel solid and white. This product also aids by protecting the individual tooth from sensitivity.


Polaris Market Research has segmented the sensitive toothpaste market report on the basis of product, distribution channel, and region:


Sensitive Toothpaste, Product Outlook (Revenue - USD Million, 2016 - 2028)

  • Whitening
  • Rapid Relief
  • Others

Sensitive Toothpaste, Distribution Channel Outlook (Revenue - USD Million, 2016 - 2028)

  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Pharmacies and Drug Stores
  • Online

Sensitive Toothpaste, Regional Outlook (Revenue - USD Million, 2016 - 2028)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Austria
    • Netherlands
  • Asia Pacific
    • China
    • Japan
    • India
    • Indonesia
    • Malaysia
    • South Korea
  • Latin America
    • Mexico
    • Brazil
    • Argentina
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa