The global sensitive toothpaste market was valued at USD 1,028.7 million in 2020 and is expected to grow at a CAGR of 5.3% during the forecast period. Frequent advancements in the product coupled with increasing awareness for dental problems and the rise in cases of dental caries favorable the market growth across the globe. Also, the rapid shift in lifestyle coupled with the rising adoption of tobacco and alcohol drives the market growth of sensitive toothpaste.
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Besides, escalating adoption of sugary edibles is directly associated with the market development as it causes sensitivity in the individual's tooth and creates severe pain. Moreover, growing population demands for more healthcare products propel the demand for sensitive toothpaste in the foreseen period.
The outbreak of COVID 19 has not shown a significant impact on the market. Sensitive toothpaste comes under essential products. This pandemic does not restrict the sensitive toothpaste demand because the product is adopted for curing dental problems and maintaining oral care. However, several consumers shift their preferences towards those brands that offer extra volume or discounts or additional purchases.
Sensitive toothpaste is a term usually referred to describe toothpaste that generally opts for preventing sensitive tooth problems and provides refreshing breathe. It is ordinarily used for treating oral sensitivity that is exposed dentine. Oral sensitivity creates short and shrill pain while eating or drinking and reflects original dental problems such as recessed gums, cavities, or debilitated enamel. Thus, sensitive toothpaste assists in relieving pain by creating a layering on a sensitive area.
The increasing prevalence of dental caries and the application of dental consumables for the effective treatment of teeth drive the market growth of sensitive toothpaste over the forecast years. The sensitive toothpaste assists in the effective treatment of tooth problems and help in maintaining dental care. Hence, escalating cases of oral disease across the globe and favorable application of sensitive toothpaste in preventing tooth decay stimulates the sensitive toothpaste market growth in the upcoming years.
For instance, in 2019, the oral disease affects above 3.9 billion people around the globe, along with untreated dental caries affecting nearly half of the world's population that is 44%, according to the World Dental Federation (FDI). Additionally, the presence of dental caries is growing among children due to the unhindered consumption of the sugary substance, deprived oral care practices, and improper utilization of the health service estimated the sensitive toothpaste market's growth in the near future.
For instance, according to the World Dental Federation, nearly 60-90% of school children and roughly 100% adults have tooth decay in 2019, which, in turn, lead to pain and discomfort in teeth. Consequently, the budding incidence of dental caries and other factors is generating lucrative market growth for sensitive toothpaste worldwide.
The market is primarily segmented based on product, distribution channel, and region.
By Distribution Channel
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Based on the product type segment, the whitening segment is the major contributor in terms of revenue in the delicate toothpaste market in 2020 and is expected to lead in the forthcoming period in the overall world. Owing to it offers several benefits such as calm nerves of the tooth, guards from damages caused by dietary acid erosion, and lightening stains of teeth. Consequently, these features of whitening may positively contribute to the segment's growth fortunes.
The rapid relief segment is expected to witness the fastest CAGR over the forecast period of 2021-2028. Rapid relief sensitive toothpaste relieves sensitivity to pain in several minutes and protects the tooth from decay and refreshing breath of the individuals. It contains ingredients like potassium nitrate, fluoride, Penta-sodium Triphosphate, stannous fluoride, which create a protective layer on exposed dentine. Thus, it aids in providing relief on sensitive areas by generating a physical seal for quick action. Therefore, these benefits may spur segment growth in the near future.
Among the distribution channel segment, the segment of the supermarkets/hypermarkets is recorded for the most significant shares of the delicate toothpaste market due to the easy accessibility of a wide choice of products. In addition, the growing prescription of toothpaste by professionals and progressions in the medical sector may also contribute to the segment growth. Moreover, growing awareness regarding dental care and teeth sensitivity among the population also acts as a catalyzing factor for segment growth which will boost the sensitive toothpaste industry growth.
The online distribution channel segment is anticipated to spot a healthy growth rate in the forthcoming years. Factors such as rising inclination towards E-commerce sites and several price reductions in terms of offers or discounts may attract a large group of people worldwide. A rise in the number of working professionals usually prefers the online distribution segment for saving their time as it is the most convenient way of shipping are some prominent factors that lift up the segment demand and increase the market growth of sensitive toothpaste in the forthcoming period.
Geographically, North America is accountable for grasping the largest market share in the sensitive toothpaste industry. The demand for sensitive toothpaste is expected to increase due to the growing adoption of alcohol in the region and the introduction of various marketing strategies presented by the vendors in the region. Furthermore, changing lifestyle or growing disposable income is coupled with intensifying health awareness.
Furthermore, Asia Pacific is expected to project the highest CAGR in the worldwide market of sensitive toothpaste in the future scenario owing to the ever-rising requirements for dental care products, especially in India and China. Besides, several oral care products are manufactured from ayurvedic and natural substances. In India there is approximately thirty-four percent of the population is suffering from sensitivity as per the WHO.
Similarly, according to Oral Health Epidemiological Investigation, in China'shuge, the population is suffering from dental issues. Thus, the increasing occurrence of dental problems may fuel the sensitive gel dentifrice market demand. Moreover, government support for dental care is further progress the product demand. For example, the Chinese government presents several policies about maintaining oral hygiene and covers many dental clinics and hospitals.
Major players operating in the global market include Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coswell SpA, Dabur, GlaxoSmithKline plc., Hain Celestial , Henkel Ag & Company KgaA, Lion Corporation, Procter & Gamble, Science Arts (Yunnan Baiyao), SQUIGLE, Inc., Sunstar Suisse S.A., Tom's of Maine, Inc., and Unilever
Market size value in 2020
USD 1028.7 million
Revenue forecast in 2028
USD 1490.0 million
5.3% from 2021 - 2028
2016 - 2019
2021 - 2028
Revenue in USD million/billion and CAGR from 2021 to 2028
By Product, By Distribution Channel, By Region
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coswell SpA, Dabur, GlaxoSmithKline plc., Hain Celestial, Henkel Ag & Company KgaA, Lion Corporation, Procter & Gamble, Science Arts (Yunnan Baiyao), SQUIGLE, Inc., Sunstar Suisse S.A., Tom's of Maine, Inc., and Unilever