Home Consumer Goods and Services Sensitive Toothpaste Market
sensitive toothpaste market

Sensitive Toothpaste Market Share, Size, Trends, Industry Analysis Report, By Product (Whitening, Rapid Relief, Others), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Store, Pharmacies & Drug Stores, Online); By Region; Segment Forecast, 2021 - 2028

  • Published Date: Oct 2021
  • Pages: 112
  • Format: PDF
  • Report ID: PM2025
  • Base Year: 2020
  • Historical Data: 2016 - 2019

Report Summary

The global sensitive toothpaste market was valued at USD 1,028.7 million in 2020 and is expected to grow at a CAGR of 5.3% during the forecast period. Frequent advancements in the product coupled with increasing awareness for dental problems and the rise in cases of dental caries favorable the market growth across the globe. Also, the rapid shift in lifestyle coupled with the rising adoption of tobacco and alcohol drives the market growth of sensitive toothpaste.

Sensitive Toothpaste Market SizeKnow more about this reportrequest for sample pages

Besides, escalating adoption of sugary edibles is directly associated with the market development as it causes sensitivity in the individual's tooth and creates severe pain. Moreover, growing population demands for more healthcare products propel the demand for sensitive toothpaste in the foreseen period.

The outbreak of COVID 19 has not shown a significant impact on the market. Sensitive toothpaste comes under essential products. This pandemic does not restrict the sensitive toothpaste demand because the product is adopted for curing dental problems and maintaining oral care. However, several consumers shift their preferences towards those brands that offer extra volume or discounts or additional purchases.

Sensitive toothpaste is a term usually referred to describe toothpaste that generally opts for preventing sensitive tooth problems and provides refreshing breathe. It is ordinarily used for treating oral sensitivity that is exposed dentine. Oral sensitivity creates short and shrill pain while eating or drinking and reflects original dental problems such as recessed gums, cavities, or debilitated enamel. Thus, sensitive toothpaste assists in relieving pain by creating a layering on a sensitive area.

Sensitive Toothpaste Market 2030

Know more about this reportrequest for sample pages

Industry Dynamics

Growth Drivers
The increasing prevalence of dental caries and the application of dental consumables for the effective treatment of teeth drive the market growth of sensitive toothpaste over the forecast years. The sensitive toothpaste assists in the effective treatment of tooth problems and help in maintaining dental care. Hence, escalating cases of oral disease across the globe and favorable application of sensitive toothpaste in preventing tooth decay stimulates the sensitive toothpaste market growth in the upcoming years.

For instance, in 2019, the oral disease affects above 3.9 billion people around the globe, along with untreated dental caries affecting nearly half of the world's population that is 44%, according to the World Dental Federation (FDI). Additionally, the presence of dental caries is growing among children due to the unhindered consumption of the sugary substance, deprived oral care practices, and improper utilization of the health service estimated the sensitive toothpaste market's growth in the near future.

For instance, according to the World Dental Federation, nearly 60-90% of school children and roughly 100% adults have tooth decay in 2019, which, in turn, lead to pain and discomfort in teeth. Consequently, the budding incidence of dental caries and other factors is generating lucrative market growth for sensitive toothpaste worldwide.

Report Segmentation

The market is primarily segmented based on product, distribution channel, and region.

By Product

By Distribution Channel

By Region

  • Whitening
  • Rapid Relief
  • Others
  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Pharmacies and Drug Stores
  • Online
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherland, Spain, Austria)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

Know more about this reportrequest for sample pages

Insight by Product

Based on the product type segment, the whitening segment is the major contributor in terms of revenue in the delicate toothpaste market in 2020 and is expected to lead in the forthcoming period in the overall world. Owing to it offers several benefits such as calm nerves of the tooth, guards from damages caused by dietary acid erosion, and lightening stains of teeth. Consequently, these features of whitening may positively contribute to the segment's growth fortunes.

The rapid relief segment is expected to witness the fastest CAGR over the forecast period of 2021-2028. Rapid relief sensitive toothpaste relieves sensitivity to pain in several minutes and protects the tooth from decay and refreshing breath of the individuals. It contains ingredients like potassium nitrate, fluoride, Penta-sodium Triphosphate, stannous fluoride, which create a protective layer on exposed dentine. Thus, it aids in providing relief on sensitive areas by generating a physical seal for quick action. Therefore, these benefits may spur segment growth in the near future.

Insight by Distribution Channel

Among the distribution channel segment, the segment of the supermarkets/hypermarkets is recorded for the most significant shares of the delicate toothpaste market due to the easy accessibility of a wide choice of products. In addition, the growing prescription of toothpaste by professionals and progressions in the medical sector may also contribute to the segment growth. Moreover, growing awareness regarding dental care and teeth sensitivity among the population also acts as a catalyzing factor for segment growth which will boost the sensitive toothpaste industry growth.

The online distribution channel segment is anticipated to spot a healthy growth rate in the forthcoming years. Factors such as rising inclination towards E-commerce sites and several price reductions in terms of offers or discounts may attract a large group of people worldwide. A rise in the number of working professionals usually prefers the online distribution segment for saving their time as it is the most convenient way of shipping are some prominent factors that lift up the segment demand and increase the market growth of sensitive toothpaste in the forthcoming period.

Geographic Overview

Geographically, North America is accountable for grasping the largest market share in the sensitive toothpaste industry. The demand for sensitive toothpaste is expected to increase due to the growing adoption of alcohol in the region and the introduction of various marketing strategies presented by the vendors in the region. Furthermore, changing lifestyle or growing disposable income is coupled with intensifying health awareness.

Furthermore, Asia Pacific is expected to project the highest CAGR in the worldwide market of sensitive toothpaste in the future scenario owing to the ever-rising requirements for dental care products, especially in India and China. Besides, several oral care products are manufactured from ayurvedic and natural substances. In India there is approximately thirty-four percent of the population is suffering from sensitivity as per the WHO.

Similarly, according to Oral Health Epidemiological Investigation, in China'shuge, the population is suffering from dental issues. Thus, the increasing occurrence of dental problems may fuel the sensitive gel dentifrice market demand. Moreover, government support for dental care is further progress the product demand. For example, the Chinese government presents several policies about maintaining oral hygiene and covers many dental clinics and hospitals.

Competitive Insight

Major players operating in the global market include Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coswell SpA, Dabur, GlaxoSmithKline plc., Hain Celestial , Henkel Ag & Company KgaA, Lion Corporation, Procter & Gamble, Science Arts (Yunnan Baiyao), SQUIGLE, Inc., Sunstar Suisse S.A., Tom's of Maine, Inc., and Unilever

Sensitive Toothpaste Market Report Scope

Report Attributes


Market size value in 2020

USD 1028.7 million

Revenue forecast in 2028

USD 1490.0 million


5.3% from 2021 - 2028

Base year


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Segments covered

By Product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies

Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coswell SpA, Dabur, GlaxoSmithKline plc., Hain Celestial, Henkel Ag & Company KgaA, Lion Corporation, Procter & Gamble, Science Arts (Yunnan Baiyao), SQUIGLE, Inc., Sunstar Suisse S.A., Tom's of Maine, Inc., and Unilever


Key Take-Away
Polaris Market Research
Sensitive Toothpaste Market Size, Exclusive Trends 2028 | Polaris Market Research