Social Business Intelligence Market Size Worth USD 89.91 Billion by 2034 | CAGR: 12.3%

The global social business intelligence market size is expected to reach USD 89.91 billion by 2034, according to a new study by Polaris Market Research. The report “Social Business Intelligence Market Size, Share, Trends, Industry Analysis Report By Component (Solution and Services), By Business Function, By End Use, By Region – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The social business intelligence market involves collecting, analyzing, and interpreting data from social media platforms to help businesses make better decisions. It brings together traditional business intelligence methods with insights gained from online social interactions. The main goal is to understand what customers feel, what trends are emerging, and what competitors are doing, all in real time. This field uses advanced tools to process large amounts of unstructured data, such as text, images, and videos from social media, turning it into valuable information for various business functions.

The social business intelligence market has seen rapid growth due to the explosion in social media usage and the increasing need for businesses to make data-driven decisions. Companies are seeking these solutions to get a comprehensive view of the market landscape and customer behavior. The ability to monitor conversations, track brand mentions, and analyze sentiment on platforms such as Facebook and X (formerly Twitter) allows businesses to quickly adapt their strategies and improve customer engagement. This market is also being shaped by advancements in technologies such as artificial intelligence and machine learning, which enhance the accuracy and depth of insights derived from social data.

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Social Business Intelligence Market Report Highlights:

• By component, the solution segment held a larger share in 2024. This is driven by the growing demand for advanced software platforms and tools that can effectively collect, process, and analyze vast amounts of data from social media.
• By business function, the sales and marketing segment held the largest share in 2024 due to the direct and substantial value that social media data provides to these departments.
• By end use, the retail and e-commerce sector held the largest share in 2024, largely due to its highly competitive nature and the critical need to understand consumer behaviors in a dynamic digital environment.
• By region, North America held the largest share in 2024, primarily due to the early and widespread adoption of advanced analytics technologies and the strong presence of major technology companies. Asia Pacific is rapidly emerging as a significant and fast-growing market for social business intelligence. This growth is fueled by increasing internet penetration, a booming e-commerce sector, and the immense growth in social media usage across countries such as China and India.
• A few key players in the social business intelligence market include IBM, Adobe, Google, Salesforce, Oracle, SAP SE, SAS Institute Inc., Microsoft, MicroStrategy, Qlik Technologies Inc., and Domo, Inc.

Polaris Market Research has segmented the social business intelligence market report based on component, business function, end use, and region:

By Component Outlook (Revenue – USD Billion, 2020–2034)

• Solution
• Services

By Business Function Outlook (Revenue – USD Billion, 2020–2034)

• Sales & Marketing
• Customer Service/Support
• Operations
• Finance
• Human Resources (HR)
• Product Development/Innovation (R&D)

By End Use Outlook (Revenue – USD Billion, 2020–2034)

• BFSI
• Retail & E-commerce
• Healthcare
• IT & Telecommunications
• Media & Entertainment
• Government & Public Sector

By Regional Outlook (Revenue – USD Billion, 2020–2034)

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Malaysia
  • South Korea
  • Indonesia
  • Australia
  • Vietnam
  • Rest of Asia-Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America