U.S. Macarons Market Size Worth USD 697.97 Million by 2034 | CAGR: 5.6%

The U.S. macarons market size is expected to reach USD 697.97 million by 2034, according to a new study by Polaris Market Research. The report “U.S. Macarons Market Size, Share, Trends, Industry Analysis Report: By Type (Basic, Chocolate, Strawberry, Lemon, Lavender Coconut, Others), By Distribution Channel – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Macarons are small French pastries made with a mixture of almond flour, egg whites, and sugar, which creates a smooth outer shell and a soft, chewy center. The shells are typically paired and filled with ganache, buttercream, or jam. Available in a variety of flavors such as chocolate, vanilla, raspberry, and pistachio, macarons are often made in different colors to match their respective flavors. They are commonly found in bakeries and pâtisseries throughout France and have become a recognizable part of French dessert culture. Making macarons requires precision, especially to achieve the right texture and appearance.

A growing number of U.S. consumers are adopting gluten-free diets due to allergies, intolerances, or health preferences. This trend has led to increased demand for desserts and snacks that do not contain wheat-based ingredients. Since macarons are typically made using almond flour rather than wheat flour, they are naturally aligned with gluten-free eating habits. This compatibility makes them a viable option for consumers seeking alternatives to traditional baked goods. Products that meet these criteria are more likely to be included in mainstream food purchasing decisions as food labeling becomes more detailed and dietary needs are more widely acknowledged, thereby driving the U.S. macarons market growth.

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Macarons are frequently featured on social media platforms due to their uniform shape, vibrant colors, and association with visual aesthetics. In the U.S., the influence of online food content, through photos, videos, and digital trends and has contributed to increased awareness and interest in visually distinctive foods. Consumers often encounter macarons through content related to events, recipes, or decorative food displays. This exposure can influence purchasing behavior, especially among younger age groups that engage with food-related content online. The broader trend of valuing food presentation and digital visibility plays a role in shaping interest in items such as macarons and driving their demand.

U.S. Macarons Market Report Highlights

• Based on type, the chocolate segment dominated with the largest share in 2024 due to their familiarity and broad appeal.
• The online sales segment, by distribution channel, is expected to record fastest growth during the forecast period as online sales have become an increasingly important channel for consumers seeking giftable or specialty items.
• A few key market players are Pâtisserie E. Ladurée, Pierre Hermé Paris, Dalloyau, Jean-Paul Hévin, La Maison du Chocolat, Le Macaron, Dana’s Bakery, Olivia Macaron, Richart, Pastreez, Chantal Guillon, and Savor Patisserie.

Polaris Market Research has segmented the U.S. macarons market report on the basis of type and distribution channel:

By Type (Revenue – USD Million, 2020–2034)

• Basic
• Chocolate
• Strawberry
• Lemon
• Lavender Coconut
• Others

By Distribution Channel (Revenue – USD Million, 2020–2034)

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales
• Others