U.S. Mobile Value-Added Services Market Size Worth USD 576.73 Billion by 2034 | CAGR: 10.2%

The U.S. mobile value-added services market size is expected to reach USD 576.73 Billion by 2034, according to a new study by Polaris Market Research. The report “US Mobile Value-Added Services Market Size, Share, Trends, & Industry Analysis Report By Solutions (SMS, MMS, Location-Based Services), By Organization Type, By Application, By Industry Vertical – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The mobile value-added services market in the US is growing significantly due to the increasing reliance of consumers and businesses on streaming entertainment, mobile banking, health updates, and GPS-based services. MVAS is becoming an essential part of daily life for millions of users, driving continued investment and innovation by telecom providers.

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The expansion of 5G services, wider smartphone access, and rising expectations for mobile-first solutions are helping MVAS providers scale product offerings across the country. Rapid growth in online connectivity and changing mobile usage patterns are boosting the US MVAS market for sustained long-term expansion.

U.S. Mobile Value-Added Services Market Report Highlights

• Based on solutions, the short messaging service (SMS) segment dominated the market with 27.5%, attributed to its extensive application in mobile communication, identity verification, promotional messaging, and customer interaction across sectors.
• In terms of organization size, the large enterprise segment dominated the market in 2024. This is owing to the increasing deployment of MVAS solutions across multiple industry verticals.
• Based on industry vertical, the healthcare sector is expected to be the fastest-growing segment, driven by hospitals, insurers, and telehealth providers adopting MVAS for appointment scheduling, medical alerts, patient education, and remote monitoring.
• A few global key market players include Alphabet Inc. (Google LLC), Amazon.com, Inc., Apple Inc., AT&T Inc., Comverse Technology, Inc., Facebook, Inc. (Meta Platforms, Inc.), IBM Corporation, LinkedIn Corporation, Microsoft Corporation, and OnMobile Global Limited.

Polaris Market Research has segmented the market report on the basis of solutions, organization size, application, industry vertical, and region:

By Solutions Outlook (Revenue, USD Billion, 2020–2034)

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment

By Organization Size Outlook (Revenue, USD Billion, 2020–2034)

• Small & Medium Businesses (SMBs)
• Large Enterprises

By Application Outlook (Revenue, USD Billion, 2020–2034)

• Residential
• Commercial & Institutional
• Industrial

By Industry Vertical Outlook (Revenue, USD Billion, 2020–2034)

• BFSI
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom & IT
• Others