U.S. Plant-Based Meat Market Size Worth USD 23.86 Billion by 2034 | CAGR: 20.2%

The U.S. plant-based meat market size is expected to reach USD 23.86 Billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Plant-Based Meat Market Size, Share, Trends, Industry Analysis Report By Source (Soy, Wheat), By Product, By Distribution Channel – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Plant-based meat is defined as products manufactured by using plant ingredients that mimic animal-derived meat both in terms of taste and appearance. The products are designed in a way to be indistinguishable from animal meat.

Environmental awareness has grown rapidly in the U.S., especially among millennials and Gen Z consumers. People are increasingly concerned about the impact of traditional meat production. As a result, many Americans are shifting toward plant-based meat as a more sustainable option. Media coverage, public campaigns, and climate-related events have educated consumers on the environmental costs of meat consumption. Many brands highlight their reduced carbon footprint and sustainable sourcing, which resonates with eco-conscious buyers. This rising interest in sustainability is directly boosting the demand for plant-based meat in the U.S., thereby driving the growth.

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Concerns about animal welfare have become more prominent in the U.S., particularly among younger generations. Documentaries, social media activism, and campaigns by animal rights groups have made these issues more visible. This awareness has led many to seek alternatives that align with their values. Plant-based meat offers the experience of eating meat without contributing to animal suffering. This shift in consumer mindset is helping to expand the U.S. plant-based meat industry as ethical considerations become a stronger part of food choices.

U.S. Plant-Based Meat Market Report Highlights

• The soy segment is anticipated to register a CAGR of 20.2% during the forecast period, driven by its high protein content and strong ability to mimic the texture of traditional meat.
• The wheat segment is expected to capture a notable market share, as wheat-based ingredients, particularly wheat gluten (seitan), are becoming increasingly popular for delivering a chewy, meat-like texture.
• The burger patties segment accounted for 43.43% of the U.S. plant-based meat market revenue in 2024, with consumers readily embracing plant-based versions from well-known brands such as Beyond Meat and Impossible Foods.
• The e-commerce segment held a 12.69% revenue share in 2024, reflecting the growing importance of online platforms in distributing plant-based meat products across the U.S..
• A few key market players are Amy’s Kitchen Inc.; Beyond Meat Inc.; Conagra Brands, Inc.; Impossible Foods Inc.; Kellogg; Maple Leaf Foods Inc.; Quorn Foods; Tofurky; Unilever; and VBites Foods Limited.

Polaris Market Research has segmented the U.S. plant-based meat market report on the basis of source, product, and distribution channel:

By Source (Revenue - USD Billion, 2020–2034)

• Soy
• Wheat
• Peas
• Other Sources

By Product (Revenue - USD Billion, 2020–2034)

• Burger Patties
• Sausages
• Strips & Nuggets
• Meatballs
• Other Products

By Distribution Channel (Revenue - USD Billion, 2020–2034)

• Retail Outlet
• Foodservice
• E-commerce