U.S. Premium Bottled Water Market Size Worth USD 12.31 Billion by 2034 | CAGR: 7.8%

The U.S. premium bottled water market size is expected to reach USD 12.31 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Premium Bottled Water Market Size, Share, Trend, Industry Analysis Report By Product (Spring Water, Sparkling Water, Mineral Water, Others), By Distribution Channel – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The U.S. premium bottled water market refers to the segment of bottled water positioned as a higher-value product, often distinguished by superior quality, unique sourcing, advanced purification processes, or added health and lifestyle benefits. This market caters to consumers who prioritize taste, purity, brand reputation, and perceived health advantages over standard bottled water options. Growth is fueled by rising health consciousness, where consumers increasingly prefer low-calorie, sugar-free beverages, and by a shift toward functional hydration, including mineral-rich and electrolyte-enhanced offerings. The influence of lifestyle marketing and luxury positioning has also created strong demand, supported by packaging innovations that emphasize sustainability and aesthetics. Increasing interest in natural and sustainably sourced water, combined with transparency in sourcing and production, continues to elevate consumer trust and brand loyalty.

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Digital marketing and direct-to-consumer strategies are enabling niche premium brands to reach targeted audiences effectively. The market is also benefiting from demand for on-the-go hydration in urban and active lifestyles, aligning with trends in convenience and wellness. Opportunities lie in expanding premium functional water offerings, introducing eco-friendly packaging solutions, and integrating traceability technologies to meet growing consumer demand for authenticity. Brands that can blend luxury appeal with environmental responsibility and functional benefits are well-positioned to capture long-term market growth.

Top of FormU.S. Premium Bottled Water Market Report Highlights

• By product, the mineral water segment accounted for the largest revenue share of ~41% in 2024 due to its strong positioning as a naturally sourced, nutrient-rich hydration option favored by health-conscious consumers.
• Based on distribution channel, the supermarkets & hypermarkets segment held the largest revenue share of ~38% in 2024, driven by their ability to offer diverse premium bottled water selections under one roof, catering to varied consumer tastes.
• A few key players include Acqua Panna; CORE Nutrition LLC; Danone Waters of America (Evian); FIJI Water Company LLC; Flow Hydration; Icelandic Glacial, Inc.; Perrier International; Sanpellegrino S.p.A.; The Coca Cola Company; and Voss USA, Inc.

Polaris Market Research has segmented the U.S. premium bottled water market report on the basis of product and distribution channel:

By Product Outlook (Revenue, USD Billion, 2020–2034)

• Spring Water
• Sparkling Water
• Mineral Water
• Others

By Distribution Channel Outlook (Revenue, USD Billion, 2020–2034)

• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others