00 Flour Market Size, Demand & Growth, Global Report, 2024-2032
00 Flour Market Size, Demand & Growth, Global Report, 2024-2032

00 Flour Market Share, Size, Trends, Industry Analysis Report, By Ingredient Type; By Application (Pizza Dough, Pasta Dough, Baked Goods); By Sales Channel; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Jan-2024
  • Pages: 115
  • Format: PDF
  • Report ID: PM4302
  • Base Year: 2023
  • Historical Data: 2019 – 2022

Report Outlook

The global 00 flour market was valued at USD 1.91 billion in 2023 and is expected to grow at a CAGR of 9.3% during the forecast period.

The rapid surge in the number of social media-influenced consumers across the globe who are highly willing to prepare pizza, bakery products, and other food products at home on their own to reduce hygiene issues and make products with their known ingredients are among the primary factors driving the global market growth.

Besides this, the growing popularity of this flour due to its low gluten content and smooth consistency makes it an ideal choice for individuals having gluten allergies along with the surge in Gen-Z consumers who are fond of food products like pizza and pasta, among others, are further anticipated to create lucrative growth opportunities for the market.

00 Flour Market Size

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  • For instance, as per our findings, the Gen Z population in the United States amounted to 68.6 million people, which makes up approx. 20% of the US population. Also, almost one-third of the total social media influencers belong to Gen Z, and 64% of the Gen Z population uses Instagram at least once per day.

Moreover, the resurgence of people's interest in various types of ancient grains like spelled, emmer, and einkorn led to the development of 00 flours made from these grains, as these flours are often marketed and known as healthier alternatives and have gained huge popularity & traction among health-conscious consumers in the recent years.

However, lack of consumer awareness and knowledge about the specific attributes and uses of 00 flour and its shorter shelf life, as compared to various highly processed flours, are among the factors expected to hamper global market growth.  

Industry Dynamics

Growth Drivers

  • Surging pizza sales and higher demand for gluten-free specialty flours driving the market growth

In recent years, there has been a drastic increase in the sales and consumption of pizza globally, as pizza is becoming immensely popular among the young generation due to its taste and easy availability. A 00 flour is the primary flour used in making pizza dough because of its fine texture and high protein content. Thus, the rising consumption and sales of pizza are propelling the market for 00 flour at a significant pace.

Also, there is an increasing demand for gluten-free products that led manufacturers to produce 00 flour alternatives using gluten-free grains such as rice, corn, or almond flour, which is further escalating the 00 flour market growth. For instance, according to a report, more than 3 Bn pizzas are sold each year in the U.S., and an average of 350 slices of pizza are sold every second. Almost 17% of total U.S. restaurants are pizzerias, with over 10% of the country’s pizzerias located in NYC.

00 Flour

Report Segmentation

The market is primarily segmented based on ingredient type, application, sales channel, and region.

By Ingredient Type

By Application

By Sales Channel

By Region

  • Durum Wheat 00 Flour
  • Soft Wheat 00 Flour
  • Whole Wheat 00 Flour
  • Semolina 00 Flour
  • Manitoba Flour
  • Spelt Flour
  • Others
  • Pizza Dough
  • Pasta Dough
  • Baked Goods
  • B2B
  • B2C
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Ingredient Type Analysis

Soft wheat 00 flour segment accounted for the largest market share in 2023

The soft wheat 00 flour segment accounted for the largest market. This growth is attributable to its high gluten content and ability to provide consistent quality compared to other flours, which makes it ideal for creating elastic and stretchy dough. Apart from this, soft wheat flour is widely used as a staple in traditional Italian cuisine, particularly for making pizza, pasta, and certain types of bread, which also contribute significantly to the demand for this type of flour.

The whole wheat 00 flour segment is anticipated to grow at the highest growth rate throughout the study period on account of growing consumer awareness about the potential health benefits of whole grains and the emerging trend of the Mediterranean diet that significantly emphasizes whole grains.

By Application Analysis

Pizza dough segment held the significant market share in 2023

The pizza dough segment held the majority of market share in terms of revenue in 2023, which is significantly driven by the popularity of Neapolitan pizza due to its thin, soft, and chewy crust and surging consumer demand for high-quality and premium artisan pizzas. Additionally, the home pizza-making trend has gained immense popularity as more information and informational content are available for homemakers through online channels and social media platforms, which also led to increased demand for 00 flour for making pizza dough.

By Sales Channel Analysis

B2C segment is expected to witness highest growth over the forecasted period.

The B2C segment is expected to grow at the highest growth rate during the anticipated period, mainly due to growing people's interest in the artisanal and home making of food products like pizza and pasta along with the rapid emergence of various e-commerce platforms that allow easy access to 00 flour products, while offering numerous other advantages including higher convenience, availability from different brands, no-middle man, and easy payment methods, among others.

The B2B segment led the industry market with a considerable share in 2023, which is mainly driven by the exponential growth of the foodservice industry, including pizzerias, restaurants, bakeries, and catering companies, coupled with the substantial increase in the number of pizzerias, particularly in the United States and other developed countries worldwide. For instance, as per a report published by IBIS World, the number of pizza restaurant businesses in the United States stood at 78,301 as of 2023, with an increase of approx. 2.3% as compared to the previous year.

00 Flour Seg

Regional Insights

North America region dominated the global market in 2023.

The North American region dominated the global market. The regional market growth can be mainly attributed to the significant consumption of pizzas and the surging popularity of various Italian cuisines across the region that often require 00 flour for the best taste and result. Besides this, the rapid growth in the establishments of artisanal and specialty bakeries that often prioritize high-quality ingredients to differentiate themselves in a competitive market and acquire a substantial market share is also likely to propel the region’s growth.  

Asia Pacific will grow at a rapid pace, owing to the rapid emergence of new food businesses and bakeries and a higher preference for premium flour for baking purposes. The rising adoption of Western cuisines and the surge in the urbanization rate that leads to a busy consumer lifestyle and greater demand for ready-to-eat and convenient food products is further escalating the product demand in the region.

00 Flour Reg

Key Market Players & Competitive Insights

The 00-flour market is moderately competitive in nature with the availability of various region and global market players worldwide. Some of the leading companies in the market are actively looking for business expansion opportunities to expand their business to wider customer base and geographical presence, hence, focusing on development strategies like acquisitions, mergers, collaborations, and partnerships.  

Some of the major players operating in the global market include:

  • Anna
  • Antimo Caputo
  • Bob’s Red Mill
  • Casillo
  • Central Milling
  • Farina 00 Renata
  • Josef Marc
  • King Arthur Flour
  • La Molisana
  • Le 5 Stagioni
  • Molino Dalla Giovanna
  • Mulino Caputo
  • Mulino Marino
  • Pivetti
  • Shipton Mill

Recent Developments

  • In September 2022, The J.M. Smucker, expanded its Robin Hood brand via introducing Robin Hood 00 Style Pizza Flour. The newly developed 00 flour will be mainly used for artisan bread, focaccia, breadsticks, crackers, and ciabatta, and can be used to make a pizza in one hour.
  • In May 2023, ADM, announced the expansion of its HarvestEdge line of flours, blends, and specialty grains, with the launch of HarvestEdge Oro, that include customer and premium pizza flours, blends, mixes, and specialty grains. With this launch, the company will help operators to tap into new areas and allow for customization to meet their consumers demand.

00 Flour Market Report Scope

Report Attributes


Market size value in 2024

USD 2.08 billion

Revenue forecast in 2032

USD 4.24 billion


9.3% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Ingredient Type, By Application, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.

Explore the 2024 market share, size, and revenue growth rate statistics in the field of 00 flour market, meticulously compiled by Polaris Market Research Industry Reports. This comprehensive analysis encompasses a market forecast outlook extending to 2032, along with an insightful historical overview. Experience the depth of this industry analysis by obtaining a complimentary PDF download of the sample report.

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key companies in 00 flour market are Bob’s Red Mill, Antimo Caputo, King Arthur Flour, Molina Dalla Giovanna

The global 00 flour market is expected to grow at a CAGR of 9.3% during the forecast period.

The 00 flour market report covering key segments are ingredient type, application, sales channel, and region.

key driving factors in 00 flour market are growing demand for premium artisanal bakery products

The global 00 flour market size is expected to reach USD 4.24 billion by 2032