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adhesion promoter market

Adhesion Promoter Market Share, Size, Trends, Industry Analysis Report, By Type (Silane, Maleic Anhydride, Chlorinated Polyolefins, Titanate & Zirconate, Others); By Application; By Region; Segment Forecast, 2022 - 2030

  • Published Date: Jul 2022
  • Pages: 118
  • Format: PDF
  • Report ID: PM1162
  • Base Year: 2021
  • Historical Data: 2018-2020

Report Summary

The global adhesion promoter market was valued at USD 3.48 billion in 2021 and is expected to grow at a CAGR of 6.1% during the forecast period. The automotive sector is expected to boost demand for adhesion promoters in the coming years as it seeks to improve the adhesion of inks on tire labels and the strength of paints and coatings on automobile parts and components.

Adhesion Promoter Market Size
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Adhesion promoters are compounds that boost the adhesive strength between the coating and the substrate. Paint & coatings, inks, polymers, and rubbers are all made with them as an addition. They seek to improve the quality of flat panel displays and semiconductors and produce highly high-performance rubbers.

It can be used as primer among layers and coatings or ingredients in the paints and coatings, inks, and rubbers. These are beneficial for the low surface energy goods and in extreme hot and low-temperature settings. Maleic anhydride, polyolefins, and titanate & zirconate are some of the most prevalent adhesion boosters on the adhesion promoter market.

The outbreak of the COVID-19 pandemic has significantly impacted the growth of the adhesion promoter market. The automotive industry has been harmed as a result of supply chain disruptions. China is one of the world's largest vehicle and electronic goods producers. Due to an international prohibition imposed due to the global epidemic, raw materials from China are prohibited.

As a result of this procedure, corporations have increased their investments in supplying raw materials and other equipment to diverse places. The fuel use and market demand for autos have decreased due to the lockdowns. These are some of the variables that are predicted to lower adhesion promoter market demand over the forecast period.

Industry Dynamics

Growth Drivers
The increasing packaging market is expected to augment demand for the product. Packaging is one of the fastest-growing businesses in India and other emerging Asian nations. It is quickly becoming a dedicated center for packaging players because of its high growth potential. Exports, in particular, the business has been steadily growing for several years and has a lot of room for expansion.

As a result, packaging is India's fifth-largest industry. Because India has a large pool of skilled personnel, the cost of processing and food packaging in Europe can be up to 40% lower than in India, making it a more attractive investment location. Consumer sectors growing appreciably-processed foods, FMCG products, fruit, and sea foods have a lot of promise.

Adhesion Promoter Market
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Report Segmentation

The market is primarily segmented based on type, application, and region.

By Type

By Application

By Region

  • Silane
  • Maleic Anhydride
  • Chlorinated Polyolefins
  • Titanate & Zirconate
  • Others
  • Plastics & Composites
  • Paints & Coatings
  • Rubber
  • Adhesives
  • Metals
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Plastics & composites are expected to witness the fastest growth

Adhesion promoters enhance adhesion with inorganic materials in chemical industries such as paints, coatings, and adhesives. Chemical resistance, lightweight, and flexibility are among the benefits of these materials, primarily used to build precision-engineered items.

Plastic components had to be painted, coated, and bonded with adhesive to prevent bond failure at the interface. Growing consumption of plastics in the automotive industry is expected to boost segment growth, allowing for fuel savings by reducing overall vehicle weight.

Paints & coatings will give attractive chances for these construction and building materials promoters. The high product penetration is due mainly to increased awareness of the product's better binding capabilities following application. Over the projection period, rising demand for architectural, automotive, and industrial coatings will be a significant driving force for promotors in other applications.

Adhesive accounted for the second-largest market share in 2021

Non-metallic material applied to one on both sides of two different items that hold together and prevent their separation is known as adhesive, mucilage, or paste. Adhesives have numerous advantages over traditional binding methods such as sewing, thermal bonding, etc. These benefits include the capacity to bind diverse materials together, distribute stress across the joint more effectively, the economic effectiveness of a simple mechanized process, improved aesthetic design, and more design flexibility.

Paints & coatings Industry is expected to hold the significant revenue share

Due to its affinity for the substrate and the liquid coating, an adhesion promoter promotes layer adherence. A major element is how well the liquid coating adheres to the substrate. A flawless adherence is determined not only by the adhesion promoter used in paint and coating formulations, but also by several other market factors such as paint formulation (substrate wetting is a second essential component), application conditions, curing, and aging environment, and so on.

Coatings must have a high level of adherence to obtain the necessary quality. The adhesive strength is defined in the coatings industry by the DIN 55945 standard. Many other criteria, including durability, aesthetics, corrosion resistance, and so on, are heavily influenced by adhesion. On the other hand, the film is subjected to a variety of pressures that can destroy it over time, including mechanical, thermal, and chemical deterioration.

Paints & coatings containing adhesion boosters may aid the film's resistance and ability to maintain its optical and functional qualities. Adhesion promoters, such as silanes, polyolefins, exist and each has its own set of features that are tailored to a variety of applications, including automotive, packaging, and paper, driving promoter market demand over the projection period.

The demand in Asia Pacific is expected to witness significant growth

Asia Pacific is expected to dominate the global market over the forecast period. This increase is primarily due to the rising market demand for adhesion promoters in the paints and coatings industry. Due to the frequent availability of raw materials and cheap labor, several worldwide players are establishing manufacturing bases in the region. China's economy is improving, with private consumption accounting for a more significant growth percentage than government spending and investment.

However, this is the slowest market expansion in the recent three decades. "Made in China 2025" is a campaign to increase industry efficiency, product quality, and brand recognition. This may encourage the development of indigenous manufacturing, resulting in greater completeness. The negative environmental impact of some adhesion promoters and the Asia Pacific region's underdeveloped composting industry is limiting the promoter market's growth.

The construction industry's increased need for plastics and composites, paints and coatings, and rubber is driving the product market in the region. Due to rising applications in paints and coatings, as well as tire marking, the automotive industry is likely to experience increased demand for adhesion promoter.

Due to developing infrastructural developments, the Middle East is predicted to demonstrate significant demand for plastics and composites, paints and coatings, and rubber during the forecast period, boosting the product market in the future. Due to a lack of construction and other development activity, African countries are predicted to grow slowly.

Competitive Insight

Some of the major players operating in the global market for adhesion promoter include 3M Company, Arkema Group, Altana AG, AkzoNobel N.V., BASF SE, Borica Co. Ltd, Clariant AG, DIC Corporation, Dow Corning Corporation, E.I. du Pont de Nemours and Company, EMS-CHEMIE HOLDING AG, Eastman Chemical Company, Evonik Industries AG, MHM Holding GmbH, Solvay S.A., and Toyobo Co. Ltd.

Recent Developments

In August 2021, PPG announced that it provided various aerospace paints to Rex Airlines for six Boeing aircraft that would enhance the airline's domestic labor. Rex Airlines chose PPG EAP-9, free from chromium converting adhesion promoter, for such aircraft's fuselage, wings, and engine cowlings. Furthermore, in July 2021, Luxexcel, a 3D printed prescription lens expert, developed VisionPlatform 7, a platform that allows smart glasses makers to incorporate 3D printed prescription lenses into their production.

The platform, which was created in response to market demand, has dedicated new features that make it easier to make lightweight. The lenses are made using a combination of high-tech hardware, unique materials, and complex software and may be used by companies looking to speed up their AR eyewear projects.

Adhesion Promoter Market Report Scope

Report Attributes


Market size value in 2021

USD 3.48 billion

Revenue forecast in 2030

USD 5.82 billion


6.1% from 2022 - 2030

Base year


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Segments covered

By Type, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

3M  Company, Arkema Group, Altana AG, AkzoNobel N.V., BASF SE, Borica Co. Ltd, Clariant AG, DIC Corporation, Dow Corning Corporation, E.I. du Pont de Nemours and Company, EMS-CHEMIE HOLDING AG, Eastman Chemical Company, Evonik Industries AG, MHM Holding GmbH, Solvay SA, and Toyobo Co. Ltd.

Key Take-Away
Polaris Market Research
Adhesion Promoter Market Size Global Report, 2022 - 2030