Blank Apparel Market Share, Size, Growth Analysis Report, 2024-2032
Blank Apparel Market Share, Size, Growth Analysis Report, 2024-2032

Blank Apparel Market Share, Size, Trends, Industry Analysis Report, By Type (T-shirts & Tanks, Hoodies/Sweatshirts, Bottoms, Shirts), By Distribution Channel (B2B, B2C, Offline, Online), By Region, And Segment Forecasts, 2024 - 2032

  • Published Date:Dec-2023
  • Pages: 119
  • Format: PDF
  • Report ID: PM4135
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global blank apparel market was valued at USD 14.55 billion in 2023 and is expected to grow at a CAGR of 4.6% during the forecast period.

The market is experiencing significant growth due to changing consumer preferences, particularly a preference for customized and personalized clothing. This trend is amplified by the increasing popularity of athleisure and active wear. Blank apparel acts as a versatile platform for self-expression, enabling individuals and organizations to showcase their distinct designs, logos, or messages on garments. This customization fosters a sense of individuality and helps establish unique brand identities.

Blank Apparel Market Size

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The fashion sector is embracing gender-neutral and inclusive clothing choices, and blank apparel manufacturers are adapting by providing gender-neutral sizes and styles. This approach caters to a broad consumer base and promotes inclusivity. Blank apparel holds significance in contemporary fashion, especially in streetwear and casual styles. Plain white t-shirts & hoodies have become the iconic fashion products. Moreover, the minimalist design of blank apparel complements various styles and trends, allowing consumers to effortlessly integrate them into their wardrobes.

Rising environmental consciousness among consumers has spurred the need for the sustainable & eco-friendly blank apparel. Many individuals seek garments crafted from organic or recycled materials and manufactured through environmentally responsible processes. The growing trend of customization in the fashion industry adds to the appeal of blank apparel. The simplicity and cost-effectiveness of the direct-to-garment printing technology have facilitated a shift towards the personalized clothing, and blank apparel serves as an ideal foundation for these customization efforts.

The athleisure trend, marked by the popularity of comfortable and fashionable athletic-inspired clothing for everyday wear, has driven the demand for blank apparel items like performance t-shirts, leggings, & sweat-pants. Consumers now seek comfortable active wear suitable for both exercise & daily activities. The digital era has significantly increased the accessibility and appeal of blank apparel. Advances in fabric technology have led to improved performance features in blank apparel, including moisture-wicking, odor resistance, & temperature regulation. These attributes are gaining traction, especially among individuals involved in athletic and outdoor activities, as functionality becomes a key consideration in their choice of blank apparel.

Blank Apparel Market Size

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Online retail platforms have revolutionized the availability of blank apparel on a global scale, making it easily accessible to consumers worldwide. Additionally, the influence of social media influencers has significantly contributed to the growing popularity of blank apparel. These influencers play a crucial role in shaping fashion trends and preferences among their followers.

Growth Drivers

  • Growing demand for personalized and customized clothing is a significant driver for the blank apparel market.

Consumers seeking unique and individualized clothing options boost the sales of blank apparel, which serves as a canvas for customization through printing, embroidery, and other embellishment techniques.

In the context of blank apparel, influencers serve as trendsetters by promoting the minimalist aesthetic and showcasing the versatility of blank clothing items. They often create content that highlights how blank apparel can be styled in various ways, whether it is a plain white t-shirt paired with statement accessories or a blank hoodie layered with other clothing pieces. Through their posts and endorsements, influencers help reinforce the appeal of blank apparel, making it a prominent choice in the fashion landscape. Their ability to reach a wide audience and showcase the creative potential of blank apparel items has further solidified the status of blank clothing in the fashion industry. As a result, consumers are increasingly drawn to these versatile and customizable pieces, leading to a surge in their popularity and demand.

Report Segmentation

The market is primarily segmented based on type, distribution channel, and region.

By Type

By Distribution Channel

By Region

  • T-shirts & Tanks
  • Hoodies/ Sweatshirts
  • Bottoms
  • Shirts
  • Others
  • B2B
  • B2C
    • Online
    • Offline



  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Type Analysis

  • T-shirts & pants held the largest share in 2022

T-shirts & pants segment dominated the market. The increasing preference for comfortable and casual clothing, driven by factors like remote work and lifestyle shifts, has fueled the popularity of these garments. T-shirts and tanks represent the essence of laid-back fashion, making them highly favored for daily wear. Their adaptability allows them to be worn in diverse environments and paired with various outfits. Whether paired with jeans for a relaxed vibe or combined with blazers and accessories for a more refined look, their versatility appeals to a broad spectrum of consumers.

Hoodies segment will grow at significant pace. Streetwear fashion, known for its casual and frequently oversized designs, has witnessed a surge in popularity. Hoodies and sweatshirts play pivotal roles in streetwear collections, given their comfortable fit and urban style. The impact of streetwear on mainstream fashion has resulted in a heightened demand for these clothing items.

By Distribution Channel Analysis

  • B2B segment accounted for the largest market share in 2022

B2B segment accounted for the largest market share. Many businesses seek blank apparel personalized with their logos, designs, & branding. B2B suppliers provide these organizations with bulk quantities of the blank garments, utilized for purposes like uniforms, promotional merchandise, & events. This apparel is commonly used for events, trade shows, & marketing promotions. Organizations often require large quantities of t-shirts, hoodies as part of their marketing initiatives. These suppliers offer cost-effective solutions for procuring these items in bulk.

B2C segment will exhibit robust growth rate. The proliferation of e-commerce platforms and the emergence of direct-to-consumer (DTC) brands have simplified the access to blank apparel products for individual consumers online. DTC brands typically provide a diverse array of blank apparel items, enabling consumers to directly browse and buy from the manufacturer or brand, eliminating intermediaries and reducing expenses.

Regional Insights

  • Asia Pacific region accounted for the largest share of global market in 2022

APAC region witnessed the largest share. This dominance is attributed to the region's numerous textile and apparel production centers, providing advantageous sourcing opportunities for both local and international buyers within the blank apparel industry. Additionally, the rising popularity of apparel customization, largely facilitated by direct-to-government (DTG) printing technology, aligns seamlessly with the inherent adaptability of blank apparel, intensifying its demand in the market.

Europe will grow at the substantial pace. The continent boasts a robust manufacturing and distribution framework tailored for the fashion industry. This infrastructure includes access to superior fabrics, skilled workforce, and streamlined supply chains. These factors simplify the process for businesses to procure and manufacture blank apparel in the region, ensuring consistent quality and timely delivery to consumers.

Europe is renowned for its diverse fashion trends and subcultures, often necessitating blank apparel as a foundational canvas for crafting distinctive styles. Whether it is streetwear, athleisure, blank apparel offers starting point for the designers & brands to innovate and create fashionable clothing in line with current trends.

Key Market Players & Competitive Insights

Both international and domestic entities participate in the market. An analysis of brand shares reveals that major players are emphasizing tactics such as introducing new apparel lines, forming partnerships, engaging in mergers and acquisitions, and expanding their presence globally.

Some of the major players operating in the global market include:

  • Spectra USA
  • Gildan
  • Soffe Apparel, Inc.
  • Los Angeles Apparel Inc.
  • AS Colour
  • Independent Trading Company
  • Stanley/Stella.
  • Next Level Apparel

Recent Developments

  • In August 2023, Smartex Apparel unveiled 2 new designs within the Smart Blanks apparel line: Style PD200, and Style PD1000. These latest additions uphold the brand's commitment to combed cotton quality.
  • In September 2022, has teamed up with Smart Blanks, a reputable apparel manufacturer based in California, renowned for its high-quality yet budget-friendly blank apparel. This partnership will enable Blankstyle to integrate Smart Blanks' product range into its wholesale distribution platform, greatly enriching its offerings.

Blank Apparel Market Report Scope

Report Attributes


Market size value in 2024

USD 15.19 billion

Revenue forecast in 2032

USD 21.91 billion


4.6% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Type, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


The global blank apparel market size is expected to reach USD 21.91 billion by 2032.

Key players in the market are BELLA+CANVAS, Spectra USA, Gildan, Soffe Apparel, AS Colour

Europe contribute notably towards the global blank apparel market

The global blank apparel market is expected to grow at a CAGR of 4.6% during the forecast period.

The blank apparel market report covering key segments are type, distribution channel, and region.