Bone Broth Protein Powder Market Share, Size, Trends, Industry Analysis Report, By Nature (Organic, Conventional); By Source; By Flavors; By Application; By Distribution Channel; By Region; Segment Forecast, 2024- 2032
- Published Date:Mar-2024
- Pages: 118
- Format: PDF
- Report ID: PM4724
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global bone broth protein powder market was valued at USD 72.09 million in 2023 and is expected to grow at a CAGR of 7.5% during the forecast period.
The growing population is creating demand for essential proteins and vitamins at the global level. Even if people maintain balance, there is always a case of not having sufficient proteins for the effective functioning of their body. The prevalence of diseases due to the deficiency of nutrients and proteins is fueling the demand for protein powders, including bone broth. Companies are working on formulating new products to cater to ongoing consumer demand for healthy powders.
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- For instance, in November 2022, Ancient Nutrition, a superfood supplement brand, introduced its three noval savory soup flavors to its bone broth protein product portfolio, including chicken soup, butternut squash, & tomato basil.
Moreover, people in the athletics and fitness industries are incorporating protein powders to support muscle recovery due to their effectiveness in providing nutritional content, which plays an effective role in enhancing their performance. This ongoing trend may create new growth potential for the bone broth protein powder market in the coming years.
However, the lower awareness of bone broth protein powder among consumers is hampering its adoption in the marketplace. The rising preference for a plant-based diet may restrain the demand for bone broth protein powder during the study period.
Growth Drivers
- Growing consumption of healthy food with a higher nutritional profile is stimulating the demand for bone broth protein powder
The rising demand for proteins among the population is witnessing a rapid surge in the expansion of the bone broth protein powder market. According to Food and Agriculture Organization projections, by 2050, the demand for protein will increase globally by 135%, necessitating creative methods to scale up protein production efficiently. This demonstrates the need for efficient protein powders like bone broth protein powder, which will further contribute to the growth of the global market soon. This is becoming a popular supplement among health enthusiasts due to the presence of a wide range of nutrients that may strengthen one's immune system, enhance joint health, and be good for skin and digestion health. Furthermore, the lower calories in bone broth protein powder are fueling its adoption among consumers, primarily those who are working on weight reduction. This may help people reduce their appetite and boost their metabolism. These factors are contributing to the growth and demand for the product in the marketplace.
Report Segmentation
The market is primarily segmented based on nature, source, flavor, application, distribution channel and region.
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By Nature |
By Source |
By Flavor |
By Application |
By Distribution Channel |
By Region |
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By Nature Analysis
- Organic segment is expected to witness the highest growth during the forecast period
The organic segment is projected to grow at a CAGR during the projected period, mainly driven by a growing preference for cleanly labeled products, attributable to the rising awareness about organic products due to the increasing penetration of internet users in the world. Access to the internet is enabling consumers to know the benefits associated with organic products, including bone broth protein powder. As consumers learn about the various benefits and disadvantages of food items, there will be huge potential for the expansion of the bone broth protein powder market in the coming years.
The conventional segment led the industry market with a substantial revenue share in 2023, largely attributable to the affordability of bone broth protein powder to a wider audience. Furthermore, conventional bone broth protein powder is likely to stimulate supply in the marketplace, contributing to price stabilization and increasing the availability of products to end users during the forecast period.
By Source Analysis
- Chicken segment accounted for the largest market share in 2023
The chicken segment accounted for the largest market share in 2023 and is likely to retain its market position throughout the forecast period. Chicken bone broth, a popular culinary foundation in many cultures, is a natural source of protein, amino acids, collagen, and other nutrients. The higher nutritional value associated with bone broth protein powder is driving its demand among health-conscious consumers. Furthermore, its applications in various recipe preparations, including smoothies, soups, and more, are further propelling the demand for bone broth protein powder in the market.
By Flavor Analysis
- Chocolate segment held the significant market revenue share in 2023
The chocolate segment held a significant market share in revenue in 2023, which was highly accelerated due to the rising demand for chocolate flavor among the consumer base. This flavor is gaining traction nowadays, primarily among children and adults. Family members and parents are showing interest in consuming chocolate-flavored bone broth protein powder as children are reluctant to eat healthy food. This may facilitate new growth opportunities for the market in the coming years.
By Application Analysis
- Sport nutrition segment registered significant growth in 2023
The sports nutrition segment witnessed significant growth in 2023, which is highly influenced by the rising demand for nutritional food and beverages. For athletes trying to heal and increase performance, bone broth is a great choice. It is the perfect post-workout beverage due to its high protein content, collagen, minerals, advantages for the gut, and ease of digestion. This is further boosting the demand for the bone broth protein powder market throughout the study period.
By Distribution Channel Analysis
- Online retailers segment registered a significant share of revenue in 2023
The online retailers segment witnessed a significant revenue share in 2023, which was highly accelerated due to the growing popularity of e-commerce platforms driven by growing internet users at the global level. This sales segment enables consumers to buy the products without geographical or time constraints. Its ease of placing orders and user-friendly app interface will further propel the expansion of the bone broth protein powder market in the coming years.
Regional Insights
- North America region registered the largest share of the global market in 2023
The North American region accounted for the largest global market share in 2023 and is expected to maintain its dominance over the anticipated period. The rising working population in this region, mainly in America, is stimulating the demand for convenience foods, including bone broth protein powder, in the near future. Since they have more time restrictions and hectic schedules due to their jobs, childcare, and commuting, they frequently rely on convenience foods. As the population shows interest in consuming healthy convenience food, there will be new growth potential for the market in the coming years.
The Europe region will grow at a healthy CAGR, owing to the rising demand for protein. The ongoing wellness trend in the region is facilitating the demand for protein powders, primarily bone broth, due to its higher nutritional value. Furthermore, the presence of online retailers in the region is propelling product availability to a larger consumer base. These factors are contributing to the faster growth of bone broth protein powder in this region.
Key Market Players & Competitive Insights
The bone broth protein powder market is expected to witness higher growth during the study period, driven by the evolution of new market players through mergers and acquisitions. Companies are focusing on innovating new protein powders into the marketplace, attributable to the rising demand for healthy food formulations among consumers. Rising collaborations and partnerships will likely improve product innovations due to the comparative advantage among the key players.
Some of the major players operating in the global market include:
- Ancient Nutrition
- Believe Supplements
- Bonafide Provisions
- NOW Health Group
- Organika Health Products
- Organixx
- Overwaitea Food Group
- Palio Pro
- Perfect Supplements
- Zenwise Health
Recent Developments
- In November 2022, Z Natural foods introduced new chicken broth protein powder used in versatile applications including soups, cooking, dry blends, and more. Due to its low-fat and high protein content, it is added to smoothies and shakes.
Bone Broth Protein Powder Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 76.45 million |
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Revenue forecast in 2032 |
USD 136.18 million |
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CAGR |
7.5% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments covered |
By Nature, By Source, By Flavors, By Application, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
FAQ's
Bone Broth Protein Powder Market report covering key segments are nature, source, flavor, application, distribution channel and region.
Bone Broth Protein Powder Market Size Worth 136.18 Million By 2032
The global bone broth protein powder market is expected to grow at a CAGR of 7.5% during the forecast period.
North America is leading the global market.
The key driving factors in Bone Broth Protein Powder Market are Growing consumption of healthy food with a higher nutritional profile is stimulating the demand for bone broth protein powder
