Smoothies Market Size, Share & Trends Analysis Report, 2024-2032
Smoothies Market Size, Share & Trends Analysis Report, 2024-2032

Smoothies Market Share, Size, Trends, Industry Analysis Report, By Product (Fruit-based, Dairy-based); By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2032

  • Published Date:Feb-2024
  • Pages: 115
  • Format: PDF
  • Report ID: PM4364
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global smoothies market was valued at USD 12.32 billion in 2023 and is expected to grow at a CAGR of 9.6% during the forecast period.

As people prioritize healthier eating habits, there is a growing demand for convenient and nutritious food and beverage choices. Smoothies, comprising a mix of fruits, vegetables, and often additional supplements, meet this demand by providing a quick and enjoyable way to consume essential nutrients. The widespread acceptance of smoothies is evident in their presence in cafes, juice bars, and as pre-packaged options in grocery stores. Bottled smoothie brands commonly have higher calorie content, typically ranging from 270 to 370 calories in as little as 15.2 fluid ounces.

Smoothies Market Size

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Furthermore, the surge in smoothie popularity owes much to the influence of social media and the wellness movement. Platforms such as Instagram and Pinterest have emerged as central spaces for sharing visually enticing and health-oriented content. This includes vibrant images featuring colorful smoothie bowls and inventive recipes. The pervasive online presence of such content has heightened awareness and fostered a sense of community around the concept of adopting a healthy lifestyle, with smoothies taking a prominent role in this movement.

The smoothies market report details key market dynamics to help industry players align their business strategies with current and future trends. It examines technological advances and breakthroughs in the industry and their impact on the market presence. Furthermore, a detailed regional analysis of the industry at the local, national, and global levels has been provided.

Innocent Smoothies has successfully harnessed the power of social media to amass a following of several hundred thousand individuals and achieve annual sales surpassing USD 100 million. Their unique approach involves employing humor, wit, and a captivating social media presence to establish a connection with their audience. Through dedicated representatives, the brand maintains consistent and authentic communication with its followers, particularly on platforms such as Twitter.

Growth Drivers

Increasing health and wellness awareness among consumers.

The Smoothies Market is experiencing a surge in growth driven by the increasing health and wellness awareness among consumers. As individuals become more conscious of their dietary choices, smoothies have emerged as a popular choice due to their nutritious and refreshing attributes. Consumers are seeking convenient and flavorful options that align with their health goals, leading to a rising demand for smoothies enriched with vitamins, minerals, and antioxidants. This trend is particularly evident in the preference for plant-based and functional ingredients, reflecting a broader shift towards healthier lifestyles. The Smoothies Market continues to capitalize on this trend by offering innovative flavors, customizable options, and appealing to a global fitness and wellness culture, making it a dynamic and thriving segment in the beverage industry.

Smoothies Market Size

Report Segmentation

The market is primarily segmented based on product, distribution channel, and Region.

By Product

By Distribution Channel

By Region

  • Fruit-based
  • Dairy-based
  • Others
  • Restaurants
  • Smoothie Bars
  • Supermarkets & Convenience Stores
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Analysis

The fruits segment held a significant market share in 2023

The fruits segment dominated the global market. Fruits are universally acknowledged for their nutritional richness, encompassing essential vitamins, minerals, and antioxidants. Consequently, consumers frequently link fruit-based smoothies with health and wellness. Additionally, fruits, particularly those with high water content like berries and watermelon, not only provide natural sweetness but also contribute to the hydrating and refreshing qualities of smoothies.

Dairy based smoothies segment dominated the global market. Renowned for their luscious and creamy texture, achieved through ingredients like milk, yogurt, or kefir, these smoothies offer a gratifying and indulgent beverage experience. This resonates with consumers who seek a more substantial and fulfilling drink. The inclusion of dairy ingredients provides a rich source of high-quality protein, along with essential nutrients such as calcium and vitamin D, elevating the nutritional profile of the smoothie. As consumers increasingly seek diverse and enjoyable options that seamlessly blend taste with nutritional value, the popularity of dairy-based smoothies continues to ascend.

By Distribution Channel Analysis

The bar segment accounted for the largest market share in 2023

The bars segment dominated the market with the largest market revenue share. It provides consumers with the flexibility to personalize their beverages by selecting specific fruits, vegetables, bases, and add-ins. Additionally, smoothie bars boast diverse menus featuring a wide array of flavors and ingredient combinations. The escalating demand for smoothies has prompted many companies in the market to expand their operations by establishing bars.  

The restaurant segment will grow rapidly.  Restaurants are diversifying their beverage offerings to include a broad range of options, among which smoothies play a significant role. In developing countries, restaurants represent the most convenient and easily accessible channel for smoothies, contributing to the anticipated growth in sales through this platform.

Quick-service restaurants (QSRs) incorporating smoothies into their menus are adapting to changing consumer preferences by focusing on reduced sweetness and integrating healthy, plant-based ingredients, along with herbs and spices. Despite the shift towards healthier choices, the primary objective remains to craft smoothies that not only contribute to well-being but also deliver a delicious taste. The challenge for QSRs lies in finding a balance between offering customization options and maintaining an efficient and streamlined ordering process.

Smoothies Market Size

Regional Insights

North America dominated the global market share in 2023.

North America dominated the global market share. The escalating popularity of healthy beverages within the region primarily drives this supremacy. Smoothies, characterized by their blended combination of fruits, vegetables, nuts, and dairy products, have become integral to health-conscious diets, thus garnering significant popularity among consumers. The region's expansion is further propelled by a notable shift in lifestyle choices, marked by a preference for healthier food options. This transformation is a direct response to the increasing health awareness among consumers, who are actively seeking nutritious and wholesome alternatives in their dietary selections.

Asia Pacific will grow rapidly. This growth is propelled by the influence of Western dietary patterns and the widespread adoption of fitness and wellness trends, which are contributing to the rising popularity and consumption of smoothies in the region. Fruit-based smoothies have witnessed a significant surge in popularity across the region in recent years.

The popularity of fitness and wellness trends further reinforces the appeal of smoothies as a nutritious and refreshing choice. Additionally, the growing awareness of health and wellness is a significant driver. As people in the region become more conscious of their lifestyles and dietary choices, there is a noticeable inclination toward opting for nutritious and wholesome options like fruit-based smoothies. This shift in consumer mindset is a key factor in the region's heightened consumption of smoothies, aligning with the broader global trend towards healthier eating habits.

Smoothies Market Size

Key Market Players & Competitive Insights

The smoothie market on a global scale demonstrates considerable fragmentation, primarily due to the presence of numerous regional and domestic players in various countries. Leading companies within the market deploy key strategies such as mergers, expansions, acquisitions, partnerships, and product development to augment their brand visibility among consumers.

Some of the major players operating in the global market include:

  • Barfresh Food Group, Inc.
  • Bolthouse Farms
  • Ella’s Kitchen Ltd
  • innocent ltd
  • Jamba Juice LLC
  • Maui Wowi Hawaiian Coffees & Smoothies
  • Smoothie King
  • Suja Juice
  • Tropical Smoothie Café
  • The Smoothie Company

Recent Developments

  • In April 2023, Smoothie King solidified its status as the leading destination for Smoothie Bowls in the United States, unveiling six delectable options at more than 1,100 locations. These Smoothie Bowls feature a delightful blend of premium ingredients, promoting an active and balanced lifestyle.
  • In November 2022, Barfresh Food Group launched a series of environmentally-friendly 7.6oz Smoothie Cartons. Apart from offering economic and ecological advantages, the ready-to-drink packaging is strategically designed to deliver enhanced profit margins compared to the company's previous bottle format. Specifically crafted for schools, it proves to be an ideal solution for larger school districts and those looking to minimize reliance on single-use plastics.

Smoothies Market Report Scope

Report Attributes


Market size value in 2024

USD 13.47 billion

Revenue Forecast in 2032

USD 28.01 billion


9.6% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies

Barfresh Food Group, Inc., Bolthouse Farms, Ella’s Kitchen Ltd, innocent ltd, Jamba Juice LLC, Maui Wowi Hawaiian Coffees & Smoothies, Smoothie King, Suja Juice, Tropical Smoothie Café, The Smoothie Company


Report customization as per your requirements with respect to countries, regions, and segmentation.

Navigate through the intricacies of the 2024 Intelligent Smoothies Market with precision, thanks to the comprehensive statistics on market share, size, and revenue growth rate assembled by Polaris Market Research Industry Reports. This thorough analysis not only provides a glimpse into the historical context but also extends its reach with a market forecast outlook until 2032. Immerse yourself in the richness of this industry analysis by securing a complimentary PDF download of the sample report. 


Barfresh Food Group, Bolthouse Farms, Ella’s Kitchen, Innocent Ltd, Jamba Juice, Maui Wowi Hawaiian Coffees & Smoothies are the key companies in Smoothies Market.

The global smoothies market is expected to grow at a CAGR of 9.6% during the forecast period.

The Smoothies Market report covering key segments are product, distribution channel, and Region.

Increasing health and wellness awareness among consumers are the key driving factors in Smoothies Market.

The smoothies market size is expected to reach USD 28.01 billion by 2032.